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Jeff Coleman
Jeff Coleman at Serra Volkswagen
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Jeff Coleman

General Manager

Serra Volkswagen

1490 Center Point Pkwy
Birmingham, AL 35215

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4.0
42 Reviews

I am a Yorktown, Virginia, native. I have a beautiful wife, an adult daughter in Maryland and an adult son in Spain. I moved to Birmingham to join the Serra Team, and I am delighted that I did. Please look me up when you visit Serra Nissan Volkswagen!

Dealership Experience

3 yrs, 9 mos

Industry Experience

39 yrs, 2 mos

Specialties & Trainings

Dealership Operation

4.0

42 Reviews

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42 Reviews of Jeff Coleman

March 29, 2025

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Employee Rating

The hours I waited for the car to be detailed off the lot only some spray was sprayed in there I wasted a lot of time sitting there thinking they were going to actually do detail shine up . They lied. More

by wendy4145
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No

Other Employees Tagged: Jeff Roe, Payden Sewell

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Apr 01, 2025

Serra Volkswagen responded

We are unable to find any employees with the names that you provided (Payden Sewell and Jeff Coleman) except for Jeff Roe who is our IT Director and would have nothing to do with a vehicle detail. Please provide further information so that we may investigate this claim, as we strive for customer satisfaction and we would like to address this situation. Or you may call the manager, Dylan Taylor, at 205-856-2544. Thank you.

March 11, 2025

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Employee Rating

Good bad and the ugly. Shame on Serra Nissan for selling me a lemon in disguise More

by jfrazierwolf1058
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No

Other Employees Tagged: Steve

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Mar 12, 2025

Serra Volkswagen responded

We do appreciate our customers and try to work with any issues that may arise from a service or purchase. I see that you purchased a 2012 Ford Escape in February. I was told by both our service and sales depts that there was an exhaust issue and that the exhaust was replaced at no cost to you. No one has heard of any further issues with the vehicle. However, you did receive an extended warranty with your vehicle purchase if anything in the future arises.

Mar 13, 2025

Serra Volkswagen responded

Please call our service manager, Dylan Taylor, at 205-856-2544 to speak with him about this issue. Thank you.

Mar 12, 2025

jfrazierwolf1058 responded

They didn’t fix it correctly because the oxygen sensor that goes to the exhaust is broken now it was working until they installed the exhaust system in which the oxygen sensor is part of it it hooks up to the exhaust

March 04, 2025

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Employee Rating

They are very reliable car and reasonable prices and I like how they work on the car anytime you need them very good people More

by renivacurry403
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Jeff Roe, Jeremey Rutledge

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December 26, 2024

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Great workmanship, Great customer service, True professionals, Love the clean restrooms. Have to recommend Loved our experience! More

by milesdm77
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Scott Fuller, Jeff Roe, Joshua Lane, Payden Sewell, Amanda Badgewell

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December 04, 2024

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Employee Rating

All personnel at Serra Volkswagen were caring, knowledgeable professionals. I would highly recommend Serra Volkswagen for car care and service. More

by ennis_t
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Scott Fuller, Jeff Roe, Joshua Lane, Payden Sewell, Amanda Badgewell

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October 12, 2024

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Reliable and efficient. I have bought three cars from this dealership and had all of the cars serviced here. I would recommend them to everyone! More

by Nicole Able
Service Price Transparency
Workmanship
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Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Scott Fuller, Curtis Lloyd, Joshua Lane, Amanda Badgewell

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September 21, 2024

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I’m always treated well! I’m a regular and the manager knows me and I like when a business knows me. It makes the experience more welcoming! More

by ALL
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Scott Fuller, Jeff Roe, Joshua Lane, Payden Sewell, Amanda Badgewell

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September 19, 2024

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Employee Rating

Terrible management, GM Curtis LLoyd and service dept, waited over 4 days for my new vehicle to find out it had been sent to Chevy GMC to be fixed for a transmission issue which was not disclosed at time More

by hrbolton
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Scott Fuller, Jeff Roe, Curtis Lloyd, Payden Sewell , tim meadows, zac willis

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Sep 19, 2024

Serra Volkswagen responded

We greatly appreciate the feedback so that we can investigate issues. While the customer was test driving the vehicle, the shifter knob was sticking. The vehicle was taken immediately to service upon her return to the dealership and the customer continued on with the sale of the vehicle. When our service dept sent the vehicle to the detail shop getting it ready for delivery, the check engine light came on and the vehicle was again taken to the service dept. While we apologize for the length of time that it took to get to the vehicle and diagnose the issue, no one knew that it was a transmission issue at the time of purchase. It was then decided to send the vehicle to our Chevy dealership down the road in order to repair the vehicle with Chevy trained technicians. When the customer asked to receive her trade-in vehicle back and to back out of the purchase, we obliged. Our GM was never made aware of the issue until that time. The failing to alert the GM was a lack of communication in personnel and one which has been addressed with all employees of the dealership.

Sep 19, 2024

Serra Volkswagen responded

Yes ma'am, we have plenty of respect for the grieving. This is why we didn't bring up the subject of your son when we responded. I, the HR manager and having lost a child myself, would never trample on anyones memories as I know how sensitive a subject it can be. I am very sorry for your loss. Had it been my car with a memorial to my son, I would have removed it before trading the vehicle in. Again, we thank you for bringing all of this to our attention.

Sep 19, 2024

hrbolton responded

Once again, no reverence for the grieving and no reply to that statement about my pictures taken of my trade in the same day. These workers want to sit and eat popcorn and be on their cell phone all day. The GM Curtis Lloyd must spend his time writing to all of these bad reviews, the same copy pasted post. They only care about the 9K trade in they see in the lot, not the memories kept by the owner, not the people they deal with, not the honesty of a prudent business. The facility is also dirty, missing numerous ceiling tiles or wet/damaged ceiling tiles, restroom missing soap. I drove past the service dept on the day it was supposed to be detailed and given back to me, nothing but TONS of workers standing around and playing loud rap music. Be warned if you are in business with them.

Sep 19, 2024

hrbolton responded

The statement you JUST made "Had it been my car with a memorial to my son, I would have removed it before trading the vehicle in" is just distasteful and disgraceful. My husband and I could not bring ourselves to remove it prior to leaving for this transaction, due to emotional circumstance. So your response does not sit well with me.

September 03, 2024

Dealership Rating
Employee Rating

I'm always taken care of when I come to the nissian dealership! Love them always!! More

by paris.powell10197
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Scott Fuller, Jeff Roe, Eric White, Joshua Lane, Payden Sewell, Jeremey Rutledge, Amanda Badgewell, Andrew Gingras

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August 20, 2024

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Employee Rating

Don’t take your car to these people! !! They are terrible! They’ll mess your car up and blame it on you! They’re very unapologetic! Took my car in for an oil change, had absolutely no iss More

by star_buckhannon
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No

Other Employees Tagged: Scott Fuller, Jeff Roe, Joshua Lane, Payden Sewell, Amanda Badgewell , Whitney

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Aug 20, 2024

Serra Volkswagen responded

The customer came in at the beginning of the month for an oil change. 10 days later she called us on a Saturday stating she had an oil leak. We told her we would cover the tow if it was something we caused. The car was towed here and we found it was leaking from the upper trimming cover and the magnet. It is a common thing that happens on the Atlas due to the oil separator building up to much pressure. We called the customer and she declined the repair at first but then called back and authorized the work. When she came into to pick it up the car, the vehicle had a check engine light on and we found the tech forgot to clear out the old codes from the low oil issue. The codes were cleared and the vehicle is back on the road.

Aug 21, 2024

Serra Volkswagen responded

Your issue was not caused by an oil cap not being put back on. Your vehicle was leaking oil from the upper trimming cover and the magnet. This is an issue that did not present itself at the time that your vehicle was brought in for the oil change.

Aug 21, 2024

star_buckhannon responded

The car is back on the road after me paying $2200 for something that they caused. You can see from their response how they treat customers! No remorse! Then when I asked the guy why they didn’t see this when changing the oil his response was “Maybe they missed it.” Also, from the response, you can see they “forgot to clear the old codes”! Just like they forgot to put the oil cap back on! How are going to “forget” to do something like that but not forget to charge me my money! TERRIBLE SERVICE! Don’t take your vehicle to these liars! And from Friday to Saturday is 8 days, not 10! And on the phone Whitney stated that it was 14 days ago! Just lie after lie!

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