Eric Morales
Eric Morales at Sierra Toyota

Eric Morales

Internet Sales & Acquisitions Specialist

Sierra Toyota

2596 East Fry Blvd
Sierra Vista, AZ 85635

Contact Me
4.9
478 Reviews

Dealership Experience

7 yrs, 8 mos

Industry Experience

8 yrs, 2 mos

Languages Spoken

English English

4.9

478 Reviews

Write a Review

478 Reviews of Eric Morales

June 05, 2026

Dealership Rating
Employee Rating

Eric was very knowledgeable, professional, pleasant to work with and has a great sense of humor. Excellent salesman who answered all my questions and demonstrated all the "bells & whistles" in the car. More

by PATTOMOR
Sales Price Transparency
Recommend Dealer
Yes
Jun 05, 2026

Sierra Toyota responded

Thank you for your kind review! We're delighted to hear that Eric made your experience such a positive one. His knowledge, professionalism, and sense of humor are qualities that our customers truly appreciate, and we're glad he was able to answer all of your questions and thoroughly demonstrate all the features your vehicle has to offer. We'll be sure to share your compliments with Eric. Thank you for choosing Sierra Toyota, and we hope you enjoy all the bells and whistles of your new vehicle for years to come!

June 02, 2026

Dealership Rating
Employee Rating

The staff at Sierra Toyota were exceptional polite, courteous, and knowledgeable when it came time to purchase our 2020 4Runner. Both Mannesa and Eric were able to answer all of our questions about the More

by azlowe4
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jun 04, 2026

Sierra Toyota responded

Thank you for your wonderful review! We're so pleased to hear that Mannesa and Eric provided such a positive experience during the purchase of your 2020 4Runner. Our goal is to ensure every customer feels informed, supported, and confident throughout the buying process, and we're glad they were able to answer all of your questions. Providing their direct contact information is just one of the ways they strive to be available even after the sale, and we're happy to know it gave you added peace of mind before driving off the lot. We truly appreciate your trust in Sierra Toyota and hope you enjoy your 4Runner for many years to come. Please don't hesitate to reach out if there's ever anything we can do for you!

May 20, 2026

Dealership Rating
Employee Rating

Great experience, Eric and this dealership made things smooth and hassle free! I would definitely recommend coming here for future car purchases More

by Marrocco.mike
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
May 21, 2026

Sierra Toyota responded

Thank you for the kind words and recommendation! We’re so glad to hear Eric and our team made your experience smooth and hassle free. We truly appreciate your support and the opportunity to earn your business. Enjoy your new vehicle, and welcome to the Sierra Toyota family!

May 03, 2026

Dealership Rating
Employee Rating

Eric morales and the staff were sooo helpful and so professional. I have no words for how professional and friendly they all were Eric went above and beyond for me. I would recommend them to anyone. More

by paulmanleysr
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
May 08, 2026

Sierra Toyota responded

Thank you so much for sharing your experience! We’re thrilled to hear Eric Morales and the entire staff were so helpful, professional, and friendly throughout your visit. Eric will be especially happy to know he went above and beyond for you that’s exactly the level of service we strive for every day. Your recommendation to family and friends means a lot to us. We truly appreciate your trust and support, and we look forward to serving you again in the future. Thank you for choosing Sierra Toyota!

March 09, 2026

Dealership Rating
Employee Rating

I had a great experience and exposure to several fine automobiles. Eric gave us a hands on tour of the vehicles and we ended up yaking a test drive in the Chevy Traverse. Wich we had not heard of. Eric More

by brtnterr1962
Recommend Dealer
Yes
Mar 09, 2026

Sierra Toyota responded

Thank you for sharing your experience! We’re so glad to hear you had a great time exploring different vehicles and that Eric was able to give you a hands on tour and walk you through all the features. It’s always exciting when a test drive turns into “We’ll take it!” Congratulations on your Chevrolet Traverse it’s a fantastic SUV with lots of great features to enjoy. Thank you for choosing Sierra Toyota, and we hope you enjoy every mile in your new vehicle!

March 03, 2026

Dealership Rating
Employee Rating

I have been buying cars from Sierra Toyota for 30 years. I recommend them very highly. Excellent service always. More

by GayHiLL222
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Lynn Burns

Mar 05, 2026

Sierra Toyota responded

Thank you so much for your loyalty over the past 30 years! We truly appreciate your continued trust in Sierra Toyota. It means a lot to our entire team to know that you’ve consistently had excellent service with us over the years. Your recommendation means the world, and we look forward to helping you with your vehicle needs for many more years to come!

February 17, 2026

Dealership Rating
Employee Rating

Painless experience. We found the vehicle using ChatGPT, drove to Sierra Vista to check it out and purchased it. More

by scottinkabul
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Manessa Morales

Feb 17, 2026

Sierra Toyota responded

Thank you for sharing your experience! We love hearing that you found your vehicle with a little help from ChatGPT and made the trip to Sierra Vista to see it in person. Even better that it turned into a smooth and easy purchase! We truly appreciate you choosing Sierra Toyota and making the drive. Enjoy your new vehicle, and we’re always here if you need anything down the road!

January 31, 2026

Dealership Rating
Employee Rating

Thank you for being so helpful to me. Both Eric and Ruth were very knowledgeable and helpful. More

by W.REB
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Ruth Whitehouse

Feb 05, 2026

Sierra Toyota responded

Thank you so much for your kind words! We’re happy to hear that both Eric and Ruth were knowledgeable and helpful throughout your experience. We truly appreciate you choosing us and look forward to assisting you again in the future.

January 25, 2026

Dealership Rating
Employee Rating

Just purchased a new Rav4 from Eric and it was a very easy process. The sale price was very fair and I received a fair value on our trade. No games, no tricks. Just nice people with straight talk. We wil More

by RichardSRY
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jan 26, 2026

Sierra Toyota responded

Thank you for your kind words! We’re so glad to hear Eric made your RAV4 purchase such an easy and straightforward experience. Providing fair pricing, honest communication, and a no-pressure process is always our goal. We truly appreciate your trust and look forward to helping you again when it’s time for your next vehicle!

January 19, 2026

Dealership Rating
Employee Rating

Mr. Morales was great to work with. His attention to us was up front and personable. He kept us informed of progress constantly. The process of purchasing the vehicle was smooth and problem free. Rick Sc More

by schnurr7
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Jan 19, 2026

Sierra Toyota responded

Thank you, Rick, for taking the time to share your experience! We’re so glad to hear that Mr. Morales provided upfront, personable service and kept you informed every step of the way. It’s great to know the purchasing process was smooth and problem free. We truly appreciate your trust and look forward to assisting you again in the future!

1
...

Dealership Inventory (101 Vehicles)

used 2017 Subaru WRX STI car, priced at $22,989
2017 Subaru WRX STI
used
Crystal Black Silica exterior
Manual
All-wheel Drive
new 2026 Toyota Crown Signia car, priced at $50,749
2026 Toyota Crown Signia
new
Storm Cloud w/Black Roof exterior
Automatic
All-wheel Drive
used 2021 Toyota GR Supra car, priced at $43,289
2021 Toyota GR Supra
used
Turbulence Gray exterior
Automatic
Rear-wheel Drive
used 2019 Toyota RAV4 car, priced at $23,289
2019 Toyota RAV4
used
Midnight Black Metallic exterior
Automatic
Front-wheel Drive
new 2026 Toyota Tundra car, priced at $46,974
2026 Toyota Tundra
new
Ice Cap exterior
Automatic
Rear-wheel Drive
used 2025 Ram 1500 car, priced at $56,289
2025 Ram 1500
used
Granite Crystal Metallic Clearcoat exterior
Automatic
Four-wheel Drive