I was born and raised in the South Omaha/Bellevue area. I inherited my love of cars from my father at a very young age by working, rebuilding, restoring and racing them. I am married and enjoy motor sports, golfing, football (go big red) and fishing. I have over 25 years of experience in automotive sales, management, and financial services. I enjoy working at Honda Cars of Bellevue because of its family oriented structure and atmosphere. Over the years I have received numerous automotive sales and management awards because I was trained that the difference between being a good sales person and a great sales person is achieved by listening to your customers. My objective is to earn the right to assist you in finding the perfect vehicle that fits your needs in an enjoyable and timely manner.
Read moreDealership Experience
6 yrs, 3 mos
Industry Experience
20 yrs, 8 mos
Specialties & Trainings
2023 Gold Master, Honda Council of Sales Leadership
2022 Gold Master, Honda Council of Sales Leadership
24 Reviews
Write a Review24 Reviews of Bruce Smith
April 12, 2024
My daughter and I worked with Bruce for her first car buying experience. He was professional, polite, not pushy, and was very knowledgeable. I believe we went back 2-3 times to test drive as we were on buying experience. He was professional, polite, not pushy, and was very knowledgeable. I believe we went back 2-3 times to test drive as we were on our hunt for cars. He was patient. When we finally landed our decision on the car at Honda Cars of Bellevue the whole sales process was seamless. All questions were addressed, and the buying was quick and painless. All the staff we encountered and interacted with were very polite. At the end of the sale Bruce handed the car book over to my daughter and off we went. Been a great car since! More
Other Employees Tagged: Matthew Schworer, Tari Brewer
October 02, 2023
I have bought Hondas from this dealer for many years and they never disappoint. After my last car was totaled, they worked with my unique insurance situation and are always very personal, kind, thorough, an they never disappoint. After my last car was totaled, they worked with my unique insurance situation and are always very personal, kind, thorough, and professional. Highly recommend Bruce, Tari, and Tony and will remain a loyal customer. More
Other Employees Tagged: Tony Sorensen, Tari Brewer
February 22, 2023
Honda cars of Bellevue has always given me great service on all my vehicle needs I will continue to buy vehicles for honda cars of Bellevue and continue to have my service done with them on all my vehicle needs I will continue to buy vehicles for honda cars of Bellevue and continue to have my service done with them More
Other Employees Tagged: Pat Brock
January 26, 2023
I purchased my first brand new car at Honda Cars of Bellevue. Bruce Smith was amazing to work with. He was so patient and explained everything to me. I visited many other dealerships and test drove Bellevue. Bruce Smith was amazing to work with. He was so patient and explained everything to me. I visited many other dealerships and test drove many other cars before making my decision. With Bruce I never felt pressured so it was an easy decision. I appreciate everything he did for me. More
Other Employees Tagged: Chyrlyn Alvarado
January 22, 2023
Salesman was not very helpful and didn’t think I knew much about the cars involved. We sat for an hour waiting to start paper work. They classically undervalued my trade over valued the car I was lookin much about the cars involved. We sat for an hour waiting to start paper work. They classically undervalued my trade over valued the car I was looking at and over valued the cost to do some of the work. They also just use an armor all spray gun and just hose down the interior and say it’s been detailed. It’s slicker than lard on ice and there are still stains everywhere. Overall had an average stressful car dealer interaction. Will not be going back. More
Other Employees Tagged: Chyrlyn Alvarado
January 07, 2023
Very helpful in explaining the various details on the car. Bruce answered my questions and I didnt feel pressured. car. Bruce answered my questions and I didnt feel pressured. More
Other Employees Tagged: Chyrlyn Alvarado
December 10, 2022
Amazing customer service! Chyrlyn, Tony and Bruce provided excellent communication and details. Their professionalism and kindness remind me why I have leases and bought exclu Chyrlyn, Tony and Bruce provided excellent communication and details. Their professionalism and kindness remind me why I have leases and bought exclusively with Honda cars of Bellevue for the last 10 years. Thanks You so much! More
Other Employees Tagged: Tony Sorensen, Quentin Walker, Chyrlyn Alvarado
July 19, 2022
We were met before we got to the door with a smile and a hand shake! Bruce Smith was a breath of fresh air when it comes to car salesman! No fuss, no hassle, no pressure, just an honesty of wanting to help! hand shake! Bruce Smith was a breath of fresh air when it comes to car salesman! No fuss, no hassle, no pressure, just an honesty of wanting to help! That's a dying art these days! We are very pleased with the service we recieved and how we were treated from beginning to end by all employees we encountered. We knew what we wanted and didn't want and Bruce showed us our options. We were gonna look elsewhere but decided we had what we were wanting, right here in Bellevue by a locally owned Family business! This was easy, fast and efficient! I HIGHLY Recommend them for your next vehicle purchase!! Thank you all for a great job of making us feel at home! More
Other Employees Tagged: Tony Sorensen, Chyrlyn Alvarado
October 06, 2021
We have two new civics in the last 4 months with Bruce. Bruce never once pressured us on our pretty tight budget and was actually very helpful in helping us think through our car situation in an impressive Bruce never once pressured us on our pretty tight budget and was actually very helpful in helping us think through our car situation in an impressively candid and easy going way that guided us toward solutions. As a younger married couple it was refreshing to be treated with respect and given all relevant information while we made decisions. We were always helped promptly, professionally, and hassle free and believe me I'm sure our indecisiveness would have frustrated some less experienced salesman. It brought us back. This dealership and Bruce do things different they don't just say it. Thanks again Bruce and thanks Bellevue Honda for having such a great salesman, finance team, and service department and enabling them to do their jobs well. More