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Bruce Herrera
Bruce Herrera at Longo Toyota
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Bruce Herrera

Service Consultant

Longo Toyota

3534 Peck Rd
El Monte, CA 91731

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4.8
53 Reviews

I grew up in Azusa, California and enjoying watching and attending the Los Angeles Kings, Oakland Raiders and LA Dodgers. On my days off, I like to go cycling and travel.

Dealership Experience

23 yrs, 8 mos

Industry Experience

23 yrs, 8 mos

Languages Spoken

English English

Spanish Spanish

4.8

53 Reviews

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53 Reviews of Bruce Herrera

March 09, 2025

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Employee Rating

Excellent customer service. The work performed at the Longo 626 Customers outstanding. Will be returning back soon. More

by adrian_h98
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Sammy from 626 Customs

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Mar 10, 2025

Longo Toyota responded

We appreciate your feedback! It’s great to hear that you had an excellent experience and that the work at Longo 626 met your expectations. We look forward to seeing you again soon. Team Longo | 626customs

March 03, 2025

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Employee Rating

A customer since 1984. This service was handled in a timely and professional manner. My service advisor is Bruce Herrera and he is second to none. He kept me informed and a More

by wave-biting2e
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
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Mar 03, 2025

Longo Toyota responded

Wow—since 1984! We truly appreciate your loyalty and are grateful for your continued trust in Longo Toyota. It's wonderful to hear that Bruce Herrera provided top-notch service and kept you informed throughout the process. Your kind words mean a lot to us, and we’re thrilled to know that you consider Longo Service the best. We look forward to serving you for many more years to come!

February 21, 2025

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Employee Rating

Excellent managers took the time to hears us out, took concern in our needs Excellent service very friendly. More

by svincenemeth
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Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Michael Kim, Doug Eroh , Aron

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Feb 21, 2025

Longo Toyota responded

Thank you for taking the time to share your experience on DealerRater! We're happy to hear that our managers were able to listen to your concerns and provide excellent service. Your kind words about our team's friendliness and attentiveness to your needs are greatly appreciated. Longo Toyota Svc Center

January 25, 2025

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Best customer service in southern California. Very competitive pricing too. We drove two hours one way to purchased a Toyota Tacoma from Longo Toyota dealership, and it was all worth it. More

by dragonson
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Marcos Viveros

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Jan 27, 2025

Longo Toyota responded

Thank you so much for your wonderful review! We're honored that you made the two-hour drive to visit us and are thrilled to hear that your experience was worth it. We take great pride in offering top-notch customer service and competitive pricing, and it’s great to know we met your expectations. Enjoy your Toyota Tacoma, and we look forward to serving you again in the future! Team Longo Toyota

December 19, 2024

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Employee Rating

Excellent service! Our service rep, Bruce H. Is the BEST! Prompt, courteous, trustworthy! Keeps us regularly posted on the status of our car! We drive from the San Fern More

by Hybrid
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
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Dec 19, 2024

Longo Toyota responded

We greatly appreciate you taking the time to share your experience! It’s wonderful to hear that Bruce H. and the entire team have consistently provided you with outstanding service. Your loyalty over the years means a lot to us, and we’re pleased to know that you enjoy the comfort and convenience of our waiting area, along with all the additional services we offer. Happy Holidays - Team Longo Toyota

October 24, 2024

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I have both bought my cars and serviced my cars at Longo for many years. I have always received curtious service and clear explanations of what is recommended. More

by prod-0.zeros
Recommend Dealer
Yes
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Oct 24, 2024

Longo Toyota responded

Thank you so much for your thoughtful review on DealerRater! We truly appreciate your continued trust in us for both your vehicle purchases and servicing over the years. It’s wonderful to hear that you’ve consistently received courteous service and clear explanations from our team. Team Longo Toyota

October 23, 2024

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Agustin from service helped me with servicing my vehicle. Got me in and out in no time. Same great service from Longo as always to keep my car in good maintenance. More

by Htran909
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Biagio Galiota, Noli Evangelista, Ethan Su, Agustin Jauregui

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Oct 23, 2024

Longo Toyota responded

We appreciate you sharing your experience on DealerRater. It’s great to hear that Agustin from our service team assisted you efficiently and got you in and out quickly. We’re committed to maintaining the high standards you expect from Longo.

October 16, 2024

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Employee Rating

Bruce in the service department is always very helpful and friendly! Great quality service at Longo! More

by katiek1513
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
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Oct 16, 2024

Longo Toyota responded

We appreciate you sharing your positive experience on DealerRater! It’s great to hear that Bruce in the service department was helpful and friendly. Our team at Longo is dedicated to providing top-quality service, and your feedback reinforces our commitment. Looking forward to your next visit! Team Longo

September 19, 2024

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Employee Rating

Everything was explained well, even though I had to wait like 20 minutes for someone to help me More

by Jmdk
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
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Sep 19, 2024

Longo Toyota responded

Thank you for your feedback! We’re glad to hear that everything was explained well during your visit. We apologize for the 20-minute wait, and we appreciate your patience. We’re always working to improve our service, and your input helps us do just that. Team Longo Toyota

August 25, 2024

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Employee Rating

Alex is a fantastic service writer and should get a raise for such great service More

by joe_chaka
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Alex Ayala, David Lee

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Aug 27, 2024

Longo Toyota responded

Thank you for your 5 Star review. Alex and team are honored to serve you - Hurry back!

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