3 Reviews of Ashley Bierbaum
April 09, 2026
I had a very disappointing experience with this dealership’s service department. I brought my 2024 Kia Niro in for a routine oil change at 20,000 miles. The waiting room was nearly empty (at mos dealership’s service department. I brought my 2024 Kia Niro in for a routine oil change at 20,000 miles. The waiting room was nearly empty (at most one other customer), yet after two hours I was told I needed all new tires. This seemed unusual given the relatively low mileage, but after already waiting so long, I agreed—primarily because I did not want to return another day. The total visit ended up taking four hours. When I went to pay the approximately $1,000 bill, I was informed for the first time that there is a 3% surcharge for paying by credit card. This was never disclosed when I made the appointment or when the work was approved. Given the excessive wait time, I asked if they could waive the fee as a courtesy—they declined. After getting home, I questioned whether tire replacement at 20,000 miles was appropriate. I called the dealership within an hour requesting to see my tires or at least photos to verify the condition. I was told the service manager would follow up. The next morning, the service manager said he would send photos of the tires and information supporting the claim that hybrids may require early tire replacement. Neither was ever provided. I was later told the tires had already been discarded. This lack of documentation and follow-through is concerning, especially for a costly and unexpected recommendation. I would strongly advise anyone using this service department to request clear documentation (photos, measurements, tread depth) before approving major work. More
Other Employees Tagged: Nelson Jimenez, Lou Pierro, Melissa Grieco , The people i worked with are not listed above and I don't know their full names
September 05, 2020
There is something suspicious about Lou Pierro, Finance Manager. The numbers weren't sounding correct since I put 8$ cash. I kept asking and he kept proving the numbers. I have since received contract from Manager. The numbers weren't sounding correct since I put 8$ cash. I kept asking and he kept proving the numbers. I have since received contract from financial institute and the numbers don't match. Kia of Sussex namely Lou Pierro took at least $4500 from me. This was part of my $8000 cash deposit. However, not all was reported to my auto loan. I come to find out that Ally finances all Kias but they are unwilling to assist me. Sounds like they are in cahoots. I will be alerting all to Ally's compromised business ethics as well as Lou Pierro's. More
Other Employees Tagged: Jesse Woll, Edward Fronczkowski, Timothy Hammond, Ed Diaz, Raul Pastrana, Greg Schrumpf, Mya-Shanese Johnson, Laura Harris, Melissa Grieco , Lou Pierro
February 13, 2020
Bought our 3rd car from them. Thank you Nelson for making buying a car fast and painless 😊. We started with Ashley in internet sales to help get the best deal then she set us up with Nelson who is i making buying a car fast and painless 😊. We started with Ashley in internet sales to help get the best deal then she set us up with Nelson who is it only personable but knows his stuff! We were in and out quickly, thanks again Kia of Sussex! More
Other Employees Tagged: Nelson Jimenez

