I was born and raised in Waukesha County, currently reside in Watertown, WI. Growing up I spent most of my childhood on the lake. During my free time now, you will most likely find me on the golf course or spending time with family and friends.
Read moreDealership Experience
13 yrs, 4 mos
Industry Experience
13 yrs, 4 mos
Specialties & Trainings
Mark of Excellence Award
Subaru Certified
GMC Certified
Buick Certified
110 Reviews
Write a Review110 Reviews of Alex Higgs
November 12, 2025
I bought a new Forester on 17 October 2025 and the total experience was EXTRAORDINARY. Every employee from Sales Consultant to Top Level Management knew their job and executed it with professionalism and c experience was EXTRAORDINARY. Every employee from Sales Consultant to Top Level Management knew their job and executed it with professionalism and courtesy. My purchase was delivered on time with all the upgrades that I requested for the agreed price. The Love Encore Delivery was scheduled based on my timing, and Charles did an excellent job in resolving my 22 questions and recommending the Google maps. Devin, my Sales Consultant continues to check on my progress in learning the techniques of my new Forester. This purchase has truly been an EXTRAORDINARY experience. More
Other Employees Tagged: Grant Sommer, Charles Cline, Devin Peschong, Devyn Favia
October 11, 2025
Friendly and helpful staff, helped to make the purchase process smooth and easy. Will continue to work with Sommers on future vehicles. process smooth and easy. Will continue to work with Sommers on future vehicles. More
Other Employees Tagged: Joe Vella, Pat Esser, Rod Weber
October 07, 2025
They treat you like family, plain and simple. Best car buying experience ever! Have already recommended the dealership to friends in the Madison area. Best car buying experience ever! Have already recommended the dealership to friends in the Madison area. More
Other Employees Tagged: Curt George, Devyn Favia
August 29, 2025
Darrell was amazing to work with. He explained everything clearly and simply, didn't push, and gave you time to think. When I was unsure about something and he was unable to help, he He explained everything clearly and simply, didn't push, and gave you time to think. When I was unsure about something and he was unable to help, he brought the people to me that could help. There were no games of waiting around. He also made these personal videos to introduce himself prior to my visit to the dealership as well as one of my vehicle when it arrived - little things that go a long way! More
Other Employees Tagged: Darrell Jackson
August 29, 2025
We were very impressed and pleased with how much it was obvious everyone we dealt with cared about us having a great customer experience. A special shout out to Darrell who was an absolute pleasure to work obvious everyone we dealt with cared about us having a great customer experience. A special shout out to Darrell who was an absolute pleasure to work with. More
Other Employees Tagged: Darrell Jackson

