Alex Assefa

I have watched this vehicles price for a month it was $36500 before labor day then it shot up to 40k then 38k then last night it was listed at 34k when I inquired I was told the price is 37k ... False ad $36500 before labor day then it shot up to 40k then 38k then last night it was listed at 34k when I inquired I was told the price is 37k ... False advertising buyer beware. Any reputable retailer would have to stand by their pricing call it a mistake if you would like. I call this bad business More

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They waste your time. Lie to you and are not willing to work with you. After being lied to and wasted hours of time plus driving 1hr 20min their “used car manager” Alex le Lie to you and are not willing to work with you. After being lied to and wasted hours of time plus driving 1hr 20min their “used car manager” Alex let a sale walk for $500 and now is causing another blemish on their reviews. Alex did not car as he had the attitude I don’t you to buy the car cause I’ll sell it to someone else. Dealership looks nice decent selection but the people I dealt with are arrogant, not appreciative and just they seem to look down on you. Oh then they raised the price of the car the next day after telling me the price is locked in that price will not and cannot move. Right Alex right. More

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We want to thank you so much for Caleb and Alex for all their help. their help. More

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Samir was AWESOME he was a real problem solver that really satisfied this customer, by working with all the other Departments. M Koziol great communication really satisfied this customer, by working with all the other Departments. M Koziol great communication More

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Love At First Sight I was in desperate need of a new car. After driving the same car for 10 years, I'd been far remove from the latest technology in the car market and ha I was in desperate need of a new car. After driving the same car for 10 years, I'd been far remove from the latest technology in the car market and had no idea what I was even looking for in a car. Jason Robles helped ease my car shopping experience and ultimately brought to me the car I never knew I needed. Now I'm in love with my new Mustang convertible! More

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Jason Robles knocks it out of the park again!!! Jason is the man! He will get you the right car, even after you spend 2 days switching between cars! I will keep going back! Danny and Alex also deser Jason is the man! He will get you the right car, even after you spend 2 days switching between cars! I will keep going back! Danny and Alex also deserve props! They all treat me like family! More

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2017 Mustang GT from Koons Sterling Ford Went to Koons Ford in Sterling after conversing with Alejandro and Danny online. Met with Steve Arnold to finish the agreed upon deal for a 2017 Musta Went to Koons Ford in Sterling after conversing with Alejandro and Danny online. Met with Steve Arnold to finish the agreed upon deal for a 2017 Mustang GT with Performance Package. The guys were very straight forward, they also got the price point to exactly where it needed to be for me. I ended up getting an extended warranty and maintenance package with the saving I got from Koons that would have been a total loss if I had gone to another dealer. Happy doesn't describe how I feel about the entire process, the car is a BEAST, and I am in love. Special Thanks to the sales team at Koons Sterling Ford this is my first new car ever and I'm glad I bought it from Koons. More

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Amazing! A++ Experience Another great job by Jason Robles and the entire Sterling staff for taking care of me yet again! 2nd car I have purchased from Jason and plenty more Another great job by Jason Robles and the entire Sterling staff for taking care of me yet again! 2nd car I have purchased from Jason and plenty more to come along the years! If you are looking for a great experience of buying a car defiantly go see Sterling Ford and you will not be disappointed. More

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Extraordinary Customer Service I purchased an Explorer Sport from Alex and it was a fabulous experience. His customer service was exceptional and his product knowledge was very impr I purchased an Explorer Sport from Alex and it was a fabulous experience. His customer service was exceptional and his product knowledge was very impressive. I would definitely recommend Alex for all of your car buying needs. More

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Excellent Car Buying Experience I would like to thank Koons Sterling Ford for a great overall car buying experience. The person that really made this what it was is Alex Assefa. I ha I would like to thank Koons Sterling Ford for a great overall car buying experience. The person that really made this what it was is Alex Assefa. I had been searching my local dealerships for a Focus RS, but none were available. I happen to hop on AutoTrader and found one at the Koons Sterling Ford dealership. I chatted with Alex, naturally checked them out on Google - 422 Google Reviews with an average rating of 4.6 out of 5! - and immediately liked his style and gave him a call. Alex is a non hi-pressure salesman for one. He's extremely polite, straight forward, calm and professional. Throughout the car buying service I was surprised by his thoughtfulness and level of - very helpful - communication. As an example: The Focus RS that I was purchasing came with the optional winter tire/wheel package. Alex was on top of his game. Among constant communication (actually over the phone and not just texting), Alex called me to notify that the wheels and tires are all fine. But that they are packaged individually and currently on a pallet. Alex wanted to let me know planning wise, but above this, when I told him I did not readily have a way to transport all of them at once, he took his time to gather options and present those options to me. I'm not saying this will always happen, but I decided to have the wheels shipped as this was Christmas Eve and I was on my way to visit family. I was not wanting to travel back and forth since I was not going to rent a truck or anything - again, non of this has to deal with them. When you buy a car, you need to be aware of what that entails. For this car, it included additional wheels and tires. However, instead of shipping them regularly, Alex arranged to have one of their own drivers personally deliver them to me about 1.5hrs away. While I had been more than happy to pay for shipping, I was not expecting hand delivered service from the dealership. I had paid to have the wheels and tires mounted and balanced. Therefore they were not in boxes. Alex noted to me that he much proffered to have them delivered this way so that the wheels would arrive in good condition no matter what. Needless to say, Alex was still on top of his game after the sale. I was out of town, he called to give me a heads up and notify me that the driver would be delivering the wheels the next day. Alex then coordinated communication between myself and the driver initially until the driver was on his way and called me directly. Very polite and all was taken care of. The reason I want to note this story and Alex specifically, is the kind of forethought, his overall attitude, and his customer service (both at the dealership and on the phone) are just not something you see these days. I've worked in high end customer service - and I am leaving out all the little things he did or specifically didn't do to make sure I was good with everything that was happening. My girlfriend came with me and it was by far the complete opposite buying experience than what I expected. Alex deserves 100% of the credit for this. More

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