Rick Dike
Sales Manager
Five Star Ford
6618 NE Loop 820
North Richland Hills, TX 76180
I have been selling Ford's for over 38 years and take great pride in being the top sales person at Five Star Ford. My customer service is second to none and honesty and integrity is my motto. I look forward to each new customer I meet and adding them to my family in the car business. I am married to my wonderful wife Ellen and have 5 wonderful children and 3 grand children.
Read moreDealership Experience
22 yrs, 1 mo
Industry Experience
39 yrs, 3 mos
610 Reviews of Rick Dike
April 15, 2014
Love my Truck, Love my Salesman I have purchased 2 Trucks from Rick, and he is really a great guy to work with. Even though he is busy constantly, he always made time for me, listene I have purchased 2 Trucks from Rick, and he is really a great guy to work with. Even though he is busy constantly, he always made time for me, listened to what I wanted, found EXACTLY what I wanted, and streamlined the buying process according to my needs, instead of trying to "coach" me into something different or other options. Also, he comes across as a real guy, not a slick salesman type, even though he is undoubtedly one of the best salesmen around the car business in the metroplex right now. Very thorough and follows up, which is not normally many salesmen's strong suit. My only suggestion if you end up using him is to make sure to ask for what you want, because he will listen and find it according to what you say, so if you are not sure what you want, make sure and tell him. My 2012 F150 Ecoboost is just a rockstar of a truck. Really couldn't ask for more in a vehicle. I'll let you know after I have driven it for a while if anything changes. Thanks again for a fun, exciting experience. More
April 13, 2014
Easy buying experience I have bought several vehicles from Rick Dike in the past, but have owned the same two Fords for the past 11 years and is was time for a new one. Ric I have bought several vehicles from Rick Dike in the past, but have owned the same two Fords for the past 11 years and is was time for a new one. Rick and his helpers were great to work with and made the buying process very easy and quick. Thanks you More
Other Employees Tagged: Lee Clanton
March 02, 2014
Rick was awesome! I spend more time in the grocery store than I did buying a car ! Price was right. You can never trust a salesman, however, I will go back to purchase my next car from the Salesman I can tr than I did buying a car ! Price was right. You can never trust a salesman, however, I will go back to purchase my next car from the Salesman I can trust. Thank you Rick! Lori, Brian and Kaylee Purvis More
February 25, 2014
This was my second purchase from Rick Dike and again he treated my Wife and I as we expected to be treated. No games or gimmicks, no car salesman tricks just a honest deal and a fair price! treated my Wife and I as we expected to be treated. No games or gimmicks, no car salesman tricks just a honest deal and a fair price! More
February 04, 2014
This was an absolutely perfect experience. From beginning to end it was so easy and I can't wait to purchase another vehicle from the great dealership and the great people I worked with. to end it was so easy and I can't wait to purchase another vehicle from the great dealership and the great people I worked with. More
Other Employees Tagged: Elbert (Tut) Edwards, CarPro Show , Lee Clanton
January 14, 2014
Rick Dike goes above and beyond to find exactly what we are looking for in our exact price range. Returns all phone calls promptly, never makes us feel rushed while searching for a vehicle, and works to g are looking for in our exact price range. Returns all phone calls promptly, never makes us feel rushed while searching for a vehicle, and works to get us the best deal possible. We have been customers for over 10 years because of the excellent service of Five Star Ford and the best financing staff. Will continue to be customers for years to come. More
January 01, 2014
I am a huge fan of Mr. Jerry Reynolds, host of The Car Pro Radio Show, and once we had decided that we wanted to find "the best deal" possible on a new or late model, low mileage Ford EDGE, Jerry strongly Pro Radio Show, and once we had decided that we wanted to find "the best deal" possible on a new or late model, low mileage Ford EDGE, Jerry strongly recommended that we call Terry Rich, the GM at Five-Star Ford in North Richland Hills, Texas, and he gave me their phone number. If you are thinking "vehicles", get acquainted with Jerry Reynolds, The Car Guy. We called the dealership, told the phone receptionist we wished to speak to Terry Rich. Terry came on the line, invited us to meet with him to discuss what we were looking for. We were VERY impressed with Terry's obvious honesty, candor, and ability to explain in simple, easy-to- understand terms the factors we should consider in our car-buying decision. He asked us to outline what we wanted in the car we would purchase, and what our goal for our monthly payment was. Terry then told us he was going to have Mr. Rick Dike, one of his most experienced people, help us find what we were looking for at a price we could be comfortable with, and Rick Dike did exactly that. Rick Dike's business card reads "Sales and Leasing Manager", but it could just as well say "Customer Satisfaction Manager". After we had driven two different 2013 Ford Edge SEL with all the optional features we wanted, Becky and I were at an impasse over Exterior Paint Color and Interior Trim Color. Rick found the vehicle that made us both happy at the Five Start Ford dealership in Plano, and had it transferred down to the NRH store that evening. 2013 Ruby Red Metallic with Medium Light Stone (beige) Interior w/ Heated Leather Seats, Navigation System, Power Liftgate, etc. Anthony Snyder, 5-Star Ford NRH Finance Manager then helped us get our financing set up, and "Tony" was extremely experienced, knowledgeable, and delightful to work with. He helped us select an Extended Service Plan that would fit our budget, and guided us through signing all the paperwork. Thanks, Tony! Finally, Rick Dike, our "Customer Satisfaction Manager", had Charlie "Carlos" Hernandez, one of the 5-Star Sales Professionals, give us a training session on the four systems of our new 2013 Ford Edge SEL - Climate Controls, Entertainment System, Navigation (Map/GPS) and Bluetooth smart phone setups. Another GREAT 5-Star Ford champion - Thanks, Carlos! Becky and I both greatly appreciate the "customer comes first" attitude of Terry Rich, Rike Dike, Anthony Snyder, and Carlos Hernandez, and their efforts to make our car buying experience both enjoyable and successful in getting exactly what the car we were looking for. C. Gary Kohr More
Other Employees Tagged: Carlos Hernandez , Terry Rich, Anthony Snyder
December 29, 2013
It was the easiest and most professional experience I have ever had buying a vehicle. I drove past many Ford Dealership including the one here in Tyler where we live to come there. If you go anywhere el have ever had buying a vehicle. I drove past many Ford Dealership including the one here in Tyler where we live to come there. If you go anywhere else your paying too much it's well worth the drive. The whole dealership is friendly and no pressure at all! Thank you Rick Dike at 5 star Ford!!!! More
Other Employees Tagged: Rick Dike
December 20, 2013
This is my third truck I have bought here. I was given a fair amount for my trade, Rick was out of town so Lee Clanton and Josh finished the deal for me. Bob Little was great in financing. Terry Rich provid fair amount for my trade, Rick was out of town so Lee Clanton and Josh finished the deal for me. Bob Little was great in financing. Terry Rich provided humor to the deal. More
Other Employees Tagged: Joshua Fichter, Lee Clanton, CarPro Show , Terry Rich