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Wilde East Towne Honda

Madison, WI

4.8
5,941 Reviews
Wilde East Towne Honda in Madison, WI, also serving Janesville, WI and Portage, WI is proud to be an automotive leader in our area. Since opening our doors, Wilde East Towne Honda has kept a firm commitment to our customers. We offer a wide selection of vehicles and hope to make the car buying process as quick and hassle free as possible. If you would like financing options and you are in the market to purchase a new Honda or used car or truck, we will provide assistance to help you find financing options that fit your needs! Whether you have bad credit, no credit, or are a first time car buyer, you can trust that Wilde East Towne Honda will get you into the car or truck you choose with professionalism and attention to your needs. Wilde East Towne Honda has an experienced and reliable Service and Parts departments that are open extra hours to help fit our customers' hectic schedules, and as always, Wilde East Towne Honda offers competitive pricing for your automotive maintenance needs. Customer satisfaction is our highest priority, and our staff is committed to achieving this goal in every aspect of our business. Please feel free to reach us at (608) 268-6130 if you have any questions or comments.
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5555 High Crossing Blvd

Madison, WI

53718

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Showing 5,941 reviews

October 04, 2025

We recently purchased a used 2022 Honda Pilot from Wilde East Honda, and had an excellent experience working with Lex Fram. Lex provided friendly, informative, and attentive service throughout the entire pr More

by themarydeering
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
October 01, 2025

I was at the dealership tonight to take delivery of my new car. When the finance manager came out all of a sudden all the numbers were different and the price of the car was way lower but it had all this More

by Ktm89
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Bryan Vang
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jesse
Oct 02, 2025 -

Wilde East Towne Honda responded

Thank you for your review. I'm really disappointed to hear about your negative experience during what should have been an exciting time. It's upsetting to know that our communication regarding pricing and rates fell short of your expectations. We pride ourselves on providing friendly, professional service, so it is concerning that you felt disrespected. I would love the opportunity to speak with you further and address these concerns. Please feel free to reach out at your convenience. Thank you, Brent Totten - General Sales Manager - brenttotten@lithia.com

September 29, 2025

The dealership is clean, the coffee is good, people take care of you. I would come here again More

by Ty.parker.wi
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Velislav Deshev
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 30, 2025 -

Wilde East Towne Honda responded

Thank you for your kind words about our team at Wilde East Towne Honda. We look forward to seeing you again soon!

September 28, 2025

Quick response to my request for a test drive and great communication throughout the process. Nice working with the Wilde Honda team and driving away with a 2026 Passport! More

by Kevin.Parks.CPA.CMA
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Velislav Deshev
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 30, 2025 -

Wilde East Towne Honda responded

Congratulations on your new Passport, Kevin! We are so grateful to have your business and we hope you will consider our Wilde East Towne Honda team for any future needs. Have a great day!

September 24, 2025

Lex and Alex were great to work with. Lex was helpful, listened carefully to what I was looking for and was easy to deal with. His responses were quick and accurate and he went out of h More

by glmoore
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Alex Abeyta
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 24, 2025 -

Wilde East Towne Honda responded

We appreciate you sharing your experience with Lex and Alex! Thank you for choosing Wilde East Towne Honda and for your wonderful feedback. Enjoy your new car!

September 23, 2025

The staff was helpful with keeping me in the loop about new cars they got in. More

by Lockith
Recommend Dealer
Yes
Employees Worked With
Silas Bechtold
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 23, 2025 -

Wilde East Towne Honda responded

It's wonderful to see our team was helpful during your recent experience. Let us know if we can help with anything else in the future. Take care!

September 22, 2025

Amazing service. Wilde East Towne Honda was great, especially Lex and Syed. They were friendly, easy to work with and transparent pricing. More

by guha.debasish
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Syed Zaidi
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 22, 2025 -

Wilde East Towne Honda responded

Thank you for choosing Wilde East Towne Honda and for sharing your amazing review! We will be sure to pass along your kind words to Lex and Syed. Have a great day!

September 22, 2025

Lex was friendly, knowledgeable, and great to work with. I was excited to drive home my new Honda! More

by sean.p.moran
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jorge Guzman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 22, 2025 -

Wilde East Towne Honda responded

Congratulations on your new Honda, Sean! Thank you for sharing your great experience with Lex. We truly enjoyed earning your business at Wilde East Towne Honda!

September 22, 2025

Lex was fantastic to work with. He made the car buying process easy. Thanks Lex and Wilde Honda. I love my Passport! More

by tlhuffstatler
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 22, 2025 -

Wilde East Towne Honda responded

Congratulations on your new Honda Passport! We will be sure to pass the kind words along to Lex. Thank you for choosing Wilde East Towne Honda!

September 20, 2025

The process was made as easy and painless as they could make it for me. More

by stevensonalexthomas
Recommend Dealer
Yes
Employees Worked With
Velislav Deshev
5.0
This rating includes all reviews, with more weight given to recent reviews.
Alex Abeyta
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 22, 2025 -

Wilde East Towne Honda responded

Hi Steven! We aim to provide each of our customers with smooth and professional automotive experiences at Wilde East Towne Honda. Therefore, your kind feedback is greatly appreciated. See you next time!

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