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Whaling City Mazda

New London, CT

4.2
154 Reviews

567 Colman Street

New London, CT

06320

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Showing 154 reviews

August 15, 2026

Ever since they moved to the new location they have Extremely disappointing customer service. My experience with the General Manager (Zimmer) at this Mazda dealership in New London, CT, was frustrating More

by Mauriciocubillos
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Zermin Salihovic, JOHN AUGELLO
Aug 15, 2026 -

Whaling City Mazda responded

Thank you for your feedback. I’m disappointed to read this review, particularly because it does not accurately reflect the interaction or the numbers discussed. We absolutely respect a customer’s decision to shop other Mazda dealerships and compare offers. In this case, however, the numbers presented to us from other dealerships were not comparable to the deal we were discussing and did not account for the negative equity on the customer’s off-lease vehicle. We explained this during the conversation and attempted to provide accurate numbers based on the complete transaction. We also understand that negotiating a vehicle can be frustrating, but repeatedly making personal comments about our management team and speaking disrespectfully to our sales consultant is not how we expect our employees to be treated. We are always willing to have an honest conversation about pricing and do everything we can to earn a customer’s business. We simply expect the same level of honesty and respect in return. We appreciate your 16 years of previous business with us and genuinely wish you the best with your next Mazda.

Aug 15, 2026 -

Mauriciocubillos responded

I walked away last month after receiving what I felt was an outrageously high proposal for my wife’s vehicle. After I left, I was contacted by the dealership, and they learned that I had received a significantly better deal from another Mazda dealership. At that point, the GM lowered the price in an attempt to beat the competitor’s offer. I decided to give him the opportunity to work with me on the two vehicles I currently lease from this dealership. After all, I have been loyal to this dealership for over 16 years and have consistently leased two vehicles from them. Unfortunately, that is when things went from an already outrageous first proposal to an even worse one. I have no disrespect toward the sales team or anyone who made the calls, even though some of the repeated and pushy calls felt like harassment. My issue is with the level of customer service and the way the General Manager handled the situation. This is not meant simply as criticism—it is an honest suggestion: customer loyalty should be valued, and customers should be treated with respect and transparency, especially after 16 years of doing business with the same dealership. Today, my loyalty ended. I will be happy to take my business elsewhere. The facility may be new and impressive, but unfortunately, in my experience, the customer service—especially from the General Manager—is the biggest weakness this dealership has. A beautiful new facility means very little if customers don’t feel valued or respected.

Aug 15, 2026 -

Mauriciocubillos responded

I walked away last month after receiving what I felt was an outrageously high proposal for my wife’s vehicle. After I left, I was contacted by the dealership, and they learned that I had received a significantly better deal from another Mazda dealership. At that point, the GM lowered the price in an attempt to beat the competitor’s offer. I decided to give him the opportunity to work with me on the two vehicles I currently lease from this dealership. After all, I have been loyal to this dealership for over 16 years and have consistently leased two vehicles from them. Unfortunately, that is when things went from an already outrageous first proposal to an even worse one. I have no disrespect toward the sales team or anyone who made the calls, even though some of the repeated and pushy calls felt like harassment. My issue is with the level of customer service and the way the General Manager handled the situation. This is not meant simply as criticism—it is an honest suggestion: customer loyalty should be valued, and customers should be treated with respect and transparency, especially after 16 years of doing business with the same dealership. Today, my loyalty ended. I will be happy to take my business elsewhere. The facility may be new and impressive, but unfortunately, in my experience, the customer service—especially from the General Manager—is the biggest weakness this dealership has. A beautiful new facility means very little if customers don’t feel valued or respected.

August 13, 2026

Excellent first service appointment after buying my car here. The maintenance team was fast, professional, and very helpful! More

by sanchezbarbas
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Alec, service dept. , Widewail Agency
Aug 14, 2026 -

Whaling City Mazda responded

We're glad our team made your first service appointment a smooth one at Whaling City Mazda.

July 31, 2026

They were very motivated to sell us what we were looking for. They made car buying fun. More

by Gesersmom
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
SABINA SALIHOVIC, MICHAEL BUDZ JR, ANTHONY OLENECHUK
Aug 03, 2026 -

Whaling City Mazda responded

Thank you for stopping by to leave Whaling City Mazda a wonderful review! Enjoy the new ride!

July 31, 2026

I had a great experience with Michael and the entire team at Whaling City Mazda. No high pressure sales and a definite focus on customer satisfaction. They are doing it right. Loving my new vehicle, too! More

by julielemosrealtor
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Zermin Salihovic, MICHAEL BUDZ JR, ANTHONY OLENECHUK
Aug 03, 2026 -

Whaling City Mazda responded

Congratulations on your new ride, Julie! Thank you for sharing your experience with Michael and the team. We wish you many safe and happy miles in your new car! See you again at Whaling City Mazda!

July 30, 2026

Staff was great. Explained a concern that I had and replaced windshield wipers. Would definitely recommend. More

by redsox110
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Service Department
Jul 30, 2026 -

Whaling City Mazda responded

We’re happy to hear you had a five-star experience with our team! Thank you for choosing Whaling City Mazda and for sharing your support.

July 23, 2026

John was very friendly, informative, knowledgeable, and patient, helped me find the right vehicle while providing excellent service. More

by dantana32
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Zermin the GM - excellent , JOHN AUGELLO, ANTHONY OLENECHUK
Jul 23, 2026 -

Whaling City Mazda responded

We're so glad to hear John made your experience at Whaling City Mazda smooth and enjoyable. Enjoy your new ride!

July 22, 2026

Pleasant & professional at the beginning however first thing said to me was oh you’re getting a free oil change. However it was not “free” I purchased an extended warranty & selected the one that had free More

by CN
Service Price Transparency
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Alec, Widewail Agency
Jul 23, 2026 -

Whaling City Mazda responded

We appreciate your feedback and are genuinely sorry for the delay and miscommunication during your visit. It's disappointing to hear that we didn't meet your expectations, especially as a valued extended warranty customer. We'll certainly address this with our team to ensure better service in the future. If you have any further concerns or need assistance before your next appointment, please reach out directly to me. Thank you, Zermin Salihovic - General Manager - (860) 443-2489

July 14, 2026

Super smooth transaction, we were in and out within 3 hours! The staff was great! We especially enjoyed the finance managers magic trip! More

by erdwy8
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
JOHN AUGELLO, ANTHONY OLENECHUK
Jul 15, 2026 -

Whaling City Mazda responded

We love to hear it! Thank you for choosing Whaling City Mazda and for sharing your experience with our team. See you next time!

July 14, 2026

I was pleasantly surprised when I walked in the showroom a week ago. Everyone seemed genuinely friendly.BUT when I went to pick up my car the personal temperature went from 75degrees to a chilly45 degrees. More

by Gwendolynburke06
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
ANTHONY OLENECHUK, MITCH ROSE
Jul 16, 2026 -

Whaling City Mazda responded

Gwendolyn, it's great to know you felt welcomed initially, but I'm sorry that didn't carry through your entire visit. Let's have a chat about what happened and see if we can rectify things for you. Please give me a call when convenient. Thank you, Zermin Salihovic - General Manager - (860) 443-2489

July 08, 2026

Always a good experience when dealing with this dealership, they listen to my concerns and do great work. More

by Mr. Dissatisfied
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
MICHAEL BUDZ JR
Jul 08, 2026 -

Whaling City Mazda responded

We're glad to hear you had a positive experience with us. Thank you for choosing Whaling City Mazda!

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