Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Toyota of Brookfield
Brookfield, WI
2,746 Reviews
Toyota of Brookfield is proud to be a part of the Ed Napleton Automotive Group - a growing organization with more than 74 franchises in seven states. Ed Napleton is a third-generation auto dealer. He began his career as a kid sweeping the floors at the dealership owned by his father and grandfather. He moved up the ranks serving as a service technician, salesperson, finance manager, and eventually as a general manager. At just 23 years of age, Ed became the youngest car dealer in the United States when he was awarded a Pontiac dealership in Blue Island, Illinois.
Toyota of Brookfield proudly supports our local community through charitable donations. We have a spectacular selection of new Toyota cars, including the most popular Toyota models like the Toyota Corolla, Toyota Camry, Toyota Highlander, and Toyota RAV4. Our inventory manager can help you find you anything we may not have in stock. We thoroughly inspect all of our used cars before putting them on the lot and even offer an option on our website for you to message the technician that performed the safety inspection with any questions you might have about the vehicle.
Toyota of Brookfield has a large service department with 50 service bays to get you in and out as quickly as possible, while not cutting any corners. We have the largest amount of Certified, Master Certified, and Master Diagnostic Technicians in the area. There is no problem we can't figure out. Our finance department is second to none. We work with a large variety of banks to give you the most options to get financing for the car of your dreams.
Employment at Toyota of Brookfield is like no other dealership. We really cultivate a certain way of dealing with our customers. We start our salespeople out with several months of training and assign them a mentor to help them get up to speed. When they do encounter a customer, they know what to do and how to get the answers to any questions they may not know. This creates an atmosphere where our customers can feel safe and not pressured to do anything they don't want to do. Because of the culture we have created here, we have many salespeople, managers, and technicians that have been with us for over 10 years, some over 30 years. That means, after you've had a great experience with us, and you're ready for your next car, you can come back to see the same great salesperson or technician you worked with the last time. On top of creating a culture built on taking care of our customers, we also live by the motto of "Do The Right Thing Always", so we will always do what is right for our customers to give them the best possible experience.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 7:00 PM
Friday 7:00 AM - 7:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 7:00 PM
Friday 7:00 AM - 7:00 PM
Saturday Closed
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 2,746 reviews
April 22, 2010
She's like an old friend - understanding, informative, pleasant and NEVER overbearing. With all the bad publicity about Toyota, she conveyed confidence in the product, and she was very knowledgeble about pleasant and NEVER overbearing. With all the bad publicity about Toyota, she conveyed confidence in the product, and she was very knowledgeble about the Toyota Avalon. You almost want to hug her everytime you meet with her. More
by R&P Gabos
Employees Worked With
Sheila Goemans
April 15, 2010
Ely Faretta was my salesman. He did a great job. I feel comfortalbe that I can call him anytime if I have any problems. I would recommend him and the dealership to my friends. I look forward to haveing my comfortalbe that I can call him anytime if I have any problems. I would recommend him and the dealership to my friends. I look forward to haveing my car serviced there. Thanks for the popcorn! Carolyn Geszvain More
by Carolyn Geszvain
Employees Worked With
Ely Faretta
April 15, 2010
I just purchased a 2010 Toyota 4Runner from Jack Safro Toyota (4/15/10). I would have to say it was a very enjoyable experience. The reasons for this are: 1. There were no games played. Pricing was Toyota (4/15/10). I would have to say it was a very enjoyable experience. The reasons for this are: 1. There were no games played. Pricing was presented in a very professional manner with the understanding that it needed to be mutually beneficial. 2. The vehicle was impeccably cleaned before I picked it up. 3. Ely and Greg made sure that I was choosing the right vehicle. With the wide array of options from Toyota it was important to make sure the vehicle matched my needs. 4. Ely and Greg both made sure that I understood all the features, functions, and benefits of the vehicle. 5. All areas of the dealership were extremely clean and clutter free. All in all, I would highly recommend doing business with Jack Safro Toyota. More
by daviddaum
Employees Worked With
Greg Panas - Ely Foretta
April 15, 2010
This is my second lease with Jack Safro Toyota and the main reason is my salesman Ely Faretta.He's friendly,honest,and has never pressured me to buy.If he's there in 3 years when this lease is up chances main reason is my salesman Ely Faretta.He's friendly,honest,and has never pressured me to buy.If he's there in 3 years when this lease is up chances are I'll do it again.As far as service goes I've always been greeted with a smile and my car has been ready when they said it would.You can't ask for much more than that. More
by aud5051
Employees Worked With
Ely Faretta
April 15, 2010
I had great experience in buying a 2010 Toyota RAV4 Limited from Jack Safro Toyota, Brookfield, WI. Steve Recht Jr, the sales representative, was very friendly and helpful. He didn't pressurized me at Limited from Jack Safro Toyota, Brookfield, WI. Steve Recht Jr, the sales representative, was very friendly and helpful. He didn't pressurized me at all to buy this car. At the same time, he offered me a great price, highly competive than other local toyota dealers. We had the deal made over the email and telephone. I was so impressed that I already have referred few friends to buy a toyota car from this dealer. More
by rkdash68
Employees Worked With
Steve Recht Jr
April 14, 2010
We had an excellent experience at Safro mostly because our salesperson, Steve Recht, Jr. was both knowledgeable and professional. Neither my wife nor I likes a pushy, tell-us-what-we-want to-hear approac our salesperson, Steve Recht, Jr. was both knowledgeable and professional. Neither my wife nor I likes a pushy, tell-us-what-we-want to-hear approach. Steve gave us the facts, let us drive the car without intrusion and negotiated a fair price, although I always like a price in my favor. The service department was efficient and we were able to pick up our vehicle in a very timely manner. More
by kihslite
Employees Worked With
Steve Recht Jr.
April 12, 2010
My first experience with internet sales was a truly enjoyable one. The internet team at Jack Safro (Steve & Ely) were extremely prompt with their replies, very detailed and provided alternate options enjoyable one. The internet team at Jack Safro (Steve & Ely) were extremely prompt with their replies, very detailed and provided alternate options to our purchase needs. In the end, they had the vehicle we wanted at the best price. Vehicle delivery was scheduled with ease and all aspects of the purchase through financing was downright enjoyable. More
by theskowbos
Employees Worked With
Steve Recht Jr. & Ely Faretta
April 12, 2010
We purchased a 4Runner from Jack Safro last year and have been very happy with the vehicle and service. When I heard Toyota had incentives on Tacomas I went to see Steve Recht Jr. again in new truck sales. I been very happy with the vehicle and service. When I heard Toyota had incentives on Tacomas I went to see Steve Recht Jr. again in new truck sales. I shopped around but Steve gave me the best deal and I purchased a 2010 Tacoma double cab. As a loyal Toyota customer I also received the 2 year maintenance package as part of the incentive program. I couldn't be happier with the 2 Toyotas we have or the service from Steve and everyone at Jack Safro. --Eric More
by vogie
Employees Worked With
Steve Recht, Jr.
April 12, 2010
I recently purchased a new Highlander from Safro, my 3rd Toyota from that dealership. The salesmen Steve & Ely were both professional and fair doing business with me. There was no hassle, which I hate. Toyota from that dealership. The salesmen Steve & Ely were both professional and fair doing business with me. There was no hassle, which I hate. They also have a service department that is better than most. That little extra touch, giving every customer a bag of cookies, works. My wife is looking for them, every time I get back from service. W. Thoms More
by Walterthoms
Employees Worked With
Steve Recht & Ely Faretta
April 12, 2010
I had gone to two other Toyota dealerships in the area, that same day. Both wanted to give me the standard "car sales bull crap".Basically we'll take your trade in for free, you pay us top dollar for the T that same day. Both wanted to give me the standard "car sales bull crap".Basically we'll take your trade in for free, you pay us top dollar for the Toyota you want "do we got a deal buddy". It wasn't like that at Safro Toyota. Right from the beginning the sale was EASY, and fun for me! My sales guy was friendly, fair, and easy to deal with, Also, very unpretentious, unlike the other two dealerships. The price I paid for my Toyota was fair too. Like I said easy, and fun In,and out in 45 minutes! More
by rugby
Employees Worked With
Steve Recht Jr.
