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Toyota of Brookfield
Brookfield, WI
2,705 Reviews
Toyota of Brookfield is proud to be a part of the Ed Napleton Automotive Group - a growing organization with more than 74 franchises in seven states. Ed Napleton is a third-generation auto dealer. He began his career as a kid sweeping the floors at the dealership owned by his father and grandfather. He moved up the ranks serving as a service technician, salesperson, finance manager, and eventually as a general manager. At just 23 years of age, Ed became the youngest car dealer in the United States when he was awarded a Pontiac dealership in Blue Island, Illinois.
Toyota of Brookfield proudly supports our local community through charitable donations. We have a spectacular selection of new Toyota cars, including the most popular Toyota models like the Toyota Corolla, Toyota Camry, Toyota Highlander, and Toyota RAV4. Our inventory manager can help you find you anything we may not have in stock. We thoroughly inspect all of our used cars before putting them on the lot and even offer an option on our website for you to message the technician that performed the safety inspection with any questions you might have about the vehicle.
Toyota of Brookfield has a large service department with 50 service bays to get you in and out as quickly as possible, while not cutting any corners. We have the largest amount of Certified, Master Certified, and Master Diagnostic Technicians in the area. There is no problem we can't figure out. Our finance department is second to none. We work with a large variety of banks to give you the most options to get financing for the car of your dreams.
Employment at Toyota of Brookfield is like no other dealership. We really cultivate a certain way of dealing with our customers. We start our salespeople out with several months of training and assign them a mentor to help them get up to speed. When they do encounter a customer, they know what to do and how to get the answers to any questions they may not know. This creates an atmosphere where our customers can feel safe and not pressured to do anything they don't want to do. Because of the culture we have created here, we have many salespeople, managers, and technicians that have been with us for over 10 years, some over 30 years. That means, after you've had a great experience with us, and you're ready for your next car, you can come back to see the same great salesperson or technician you worked with the last time. On top of creating a culture built on taking care of our customers, we also live by the motto of "Do The Right Thing Always", so we will always do what is right for our customers to give them the best possible experience.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 7:00 PM
Friday 7:00 AM - 7:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 7:00 PM
Friday 7:00 AM - 7:00 PM
Saturday Closed
Sunday Closed
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Showing 2,705 reviews
September 17, 2009
This dealership is an embarrassment to the prestigious Toyota brand name. The only reason they're surviving is because they offer the lowest prices in the region. We made an inquiry by email and were prom Toyota brand name. The only reason they're surviving is because they offer the lowest prices in the region. We made an inquiry by email and were promptly contacted by the Internet manager with a price quote. He asked us to come in, and gave us the names of 2 salespeople to contact if he was not in. We went the next day and were told by a receptionist, quite politely, that EVERYONE was in a meeting in the next building, but would we wait for 10 minutes. We agreed because Brookfield is far away from our place. 35 minutes later, we were still waiting. Another blonde, middle-aged receptionist was there - when we dared ask about the salesperson, she was positively rude, and reluctantly got some other salesperson to help us. He was young and an intern, but was helpful. We stayed there for courtesy while he showed us what they had. We left never to come back. Nice work, Jack Safro. Hope Toyota catches on. Just get rid of your systems and that dumb receptionist. More
by VenzaFan
Employees Worked With
Receptionist
July 13, 2009
parts depot was great (steve)! service depot made over a $500 ooops and stuck me with the bill somehow the tech striped the threds on the axle so bad it had to be replaced. im a 15 year collison tech and i $500 ooops and stuck me with the bill somehow the tech striped the threds on the axle so bad it had to be replaced. im a 15 year collison tech and i had the axle in and out a week before with ease! More
by justinb
Employees Worked With
laurance service manager
May 18, 2009
We "tried" to buy a car here. The first visit, for a test drive. We waited in the show room for at least 20 minutes while the lot attendant looked for the car. While we waited no one asked if we neede test drive. We waited in the show room for at least 20 minutes while the lot attendant looked for the car. While we waited no one asked if we needed help. Still determined to buy a car from this dealer we talked with steve Recth Jr. and he told us he could get any car with any options we wanted. We were calling him about 4 times a week to find out when the car would be in. We were told by another dealer that he was just stringing us along, wich he was. After about 3 weeks of begging this guy to sell us a car we went to another dealership where we were treated with respect. We bought a car that day and picked it up abpout 3 days later. More
by Collamore
Employees Worked With
Steve Retch Jr.
August 20, 2008
Took the car for a/c service on June 16. Charged us $200+ to inject dye and replenish refrigerant. The dye was supposed to detect leaks in the system. In 7 weeks, the a/c was not cooling again. Took the car to inject dye and replenish refrigerant. The dye was supposed to detect leaks in the system. In 7 weeks, the a/c was not cooling again. Took the car in, they said they found a leak in a pipe going from front to back with an estimated repair cost of $550. Okay, decided to swallow the cost and gave the go-ahead for the repair. Now, I am out $750 for fixing an a/c leak. Got a call towards the end of the day telling us that they found ANOTHER leak, and this particular pipe was not in stock. And oh, it would add another $150 to the repair bill. Now I am out almost $1,000 for an a/c refrigerant leak! The car had to remain at the dealer for 2 days until the part comes in. If we take the car, there will be an additional charge for re-jacking it. We were told the only option is to rent a car at $32/day and the generous dealer fill foot half the cost. Great, my wife shows up to pick up the rental car. She is told that the only available rental is now $42/day. She said that they promised a car at $32/day and we were told, we just promised you a car and not a price!! Who said the customer is always right? Needless to say, Jack Safro has lost a loyal customer due to their horrendous customer service. More
by schand
Employees Worked With
Scott in Service Dept
February 07, 2007
After horrid service with Wilde Toyota in West Allis, WI I went to Safro, who has done with me right iwth service even though my vehicle was not purchased at their dealership. Thus far, with a minor issue I went to Safro, who has done with me right iwth service even though my vehicle was not purchased at their dealership. Thus far, with a minor issue with a repair not completed not withstanding, they have been class acts. More
by badgermac74
Employees Worked With
NUmerous
