Sunrise Ford of North Hollywood

Miguel was amazing, he provided all information needed and made my decision very easy to make! Thank you!! and made my decision very easy to make! Thank you!! More

I ordered a bronco in JULY 2020, after 2 years, it finally arrived. I go and showed up to buy, all cash, for the MSRP which they have to sell it to me fore since I placed an order.. they then tell me finally arrived. I go and showed up to buy, all cash, for the MSRP which they have to sell it to me fore since I placed an order.. they then tell me I owe 2780 MORE than MSRP because they Decided to add LOW JACK + 3M Protection and STUFF I Never asked for! I sad absolutely not, please take it off, and charge me the msrp which I agreed to! They said OWNERSHIP said NO! YOU HAVE TO PAY IT otherwise we will sell it to someone else. I AM BEYOND Pissed. This IS NOT legal, and will be pursuing legal action. DO NOT ORDER A CAR FROM THIS SHADEY DEALERSHIP! STAY AWAY! More

Pre-ordered a new Maverick directly from Ford's website to be delivered to Sunrise since it's my local dealer. I get emails from Ford saying it's being delivered. I finally go to pick it up from the dealer to be delivered to Sunrise since it's my local dealer. I get emails from Ford saying it's being delivered. I finally go to pick it up from the dealer and they've tacked on over $3,000 in additional fees for LoJack and "Vehicle Theft Protection" they say they can't remove. The MSRP on my order is $25,000, but after Sunrise is trying to gouge me on it, they total is over $31,000!? Even when you order directly from Ford, this dealer is trying to gouge you for all they can. More

Would definitely give this dealership 2 stars if we didn’t have at least one good experience while there. The truck that I was interested in was great but it was the customer service that was horrible. didn’t have at least one good experience while there. The truck that I was interested in was great but it was the customer service that was horrible. First thing was they added features that included an alarm system, 3m striping for doors and theft protection tools(just stickers put on the doors and hood that are used for identification if those part are stolen) that were not included in the listing price and were nearly 1,000 in extras I would have gone easily gone with out. I sat in the dealership for 3 hours going back and forth just to get a decent APR and for them to only take off a partial amount of those extras off the cost of the truck. Since we’re we’re not happy with their offer we left, this apparently gave them the motive to give us something reasonable so we went back and we’re ready to sign. First thing they do is confirm the APR and price and take my down payment and leave us sitting in the lobby, no one went over Warrenty options, who was financing my truck, GAP coverage, or how to use the stupid security system. We were sent upstairs to an office worker named Giovani who was the one that was the most helpful, he explained what the salesman was supposed to and made sure we left happy and even gave his direct line to call. This is my 3rd week of owning the vehicle and the only person to have returned my calls was Giovani and he was the one that informed me of my financing company but couldn’t help with my other questions about the truck. NEVER had a follow up of service with this dealership and it’s so frustrating that I’m the one who is begging for information that should have already been given when I purchased the vehicle. More

Our leased Ford Edge purchased at Sunrise Ford in North Hollywood was at its lease end. I contacted Sunrise Ford and spoke with Nick, the leasing manager. I let him know we would like to do a cash buyout. Hollywood was at its lease end. I contacted Sunrise Ford and spoke with Nick, the leasing manager. I let him know we would like to do a cash buyout. I provided him a little background about us as Sunrise Ford customers - We have been long-standing, returning Sunrise Ford customers who purchased 5 different vehicles over 15 plus years. I asked if (due to health concerns with the COVID pandemic and my husband being immunocompromised) the transaction could be with minimal contact - if the purchase paperwork could be prepared prior to arrival and if my husband and I could sign the paperwork outdoors at arrival. Nick texted us a message that he doesn't cater to specific requests, prepare paperwork prior to arrival and that we could contact his store manager or another dealership to do us the favor of purchasing our lease buyout. At Nick's suggestion to contact another dealership, I then contacted AutoNation Ford Valencia. One phone call to AutoNation Ford Valencia was all it took! I spoke with the sales manager, Austin. Angie and Zachary in sales assisted with the purchase. From the initial phone call, our health concerns were taken into consideration, and we were respectfully and gladly assisted. All paperwork was prepared prior to arrival and signed outdoors. From the time the phone call was placed to AutoNation Ford Valencia, to the time the purchase took place, was just a couple of hours. Thank you to AutoNation Ford Valencia for the care provided regarding our health concerns, the respect provided us as new customers, and the willingness to gladly assist us with a timely transaction. Most especially, thank you to Austin, Angie and Zachary for being so amazing! AutoNation Ford Valencia has definitely won over from Sunrise Ford North Hollywood the 5 vehicles, 15 plus years Ford customers we are! Thank you for the excellent customer service! We will definitely return to AutoNation Ford Valencia, send any referrals and highly recommend this dealership! Sadly, because Nick turned us away as customers and advised us to go to another dealership that will do us the favor of selling us our lease end vehicle, we will no longer be Sunrise Ford customers. More

Sunrise Ford of North Hollywood used to be a decent dealership. But thanks to their service department, now is just another mediocre repair facility that pressures customers to make the sell, are unpro dealership. But thanks to their service department, now is just another mediocre repair facility that pressures customers to make the sell, are unprofessional, lie, and in our personal experience straight out takes advantage of anyone they can. My mother, once again, was the victim of their less-than lawful practice. Her service “advisor,” if you can even call him that, Marvin A. Reyes is a real piece of work. After scaring my mom by telling her the vehicle’s condition was very dangerous, he hit her with an estimate that was close to $2000.00. Without a proper explanation of charges or an accurate description of the damages. Marvin A. Reyes just told her there was a missing bolt and nut in her suspension. My mom told him that was a lot of money and that she had to think about it (which meant calling me, like she always does when car trouble), to which he replied, “you have ten minutes to decide, I have to know right away because I have to order the parts.” My mom has only one car, which uses for work and living far from Sunrise she had to figure out her transportation and find a ride. She asked about a loaner vehicle, which is a tool regularly used by the sales department when selling a vehicle. LIES, in the many years as a customer she has never been offered a loaner vehicle when having her car repaired over several days. And this one time that she asked about a loaner, Marvin A. Reyes told her “We don’t have loaner vehicles, this is not a rental place, use common sense.” His job as an advisor is to help, inform, and assist the customer as much as possible, not to pressure, disrespect, and belittle someone like my mother, specially being an elderly lady without automotive knowledge. Pressured by this individual, she agreed to have the parts ordered, we talked over the phone, I told her to cancel and get a second opinion. We both called the service department for over 30 minutes with no answer, left messages but no call was returned. I even talked to a sales manager that evening and asked him to please pass the message to service and to make sure no work was done on the car. Next day, my mom got a call from Marvin, before they even open, letting her know the car was fixed and ready for pick up. Very aggravating, my main issue is the miscommunication, the unprofessionalism, and the disrespect. Even if the parts were really required, which I find questionable now due Marvin A. Reyes lack of integrity, my mom should have the opportunity to go over the estimate and the option to choose where to have the repairs done. I have been trying to contact management, which has been extremely difficult by the way. More

I’ve purchased 3 vehicles from Sunrise over the last decade. Their pricing is always good so I kept going back, but their ethics are very suspect because of the VTP transmission lockout I was forced to decade. Their pricing is always good so I kept going back, but their ethics are very suspect because of the VTP transmission lockout I was forced to buy because the pre installed it on my Edge. When i bought the car i asked if they would take it out they told me not only would i have to still pay for it (i think they charged me $375 for it) i would have to pay a couple hundred dollars to have it removed, but their techs don’t do the install or removal so the car would have to stay a few days. The thing has always been a problem because it resets when your battery goes dead and the “owners manual” is a single business card sized card with like 10 steps on it. Their service guys are worthless if the problem is more complicated than the steps on the card and there’s very little information online about the system besides a digital version of the card. After talking to a couple of ford techs about it, it’s a completely redundant system that makes the vehicle no safer than it is with factory equipment. One of those techs told me a dealership he worked at in Florida got in deep legal trouble for forcing an equally worthless product on its customers and eventually got the boot from ford. The worst part of this whole thing is after my car was unusable for a day because it was locked by this stupid device I was forced to buy, I finally got sunrise to give me a number for the company who sold it: Millenium Dealer Services. I talked to their tech and he said basically all you need to do is unplug it and it’s neutralized. That is not a security device, it’s a scam. It’s unethical and I suspect also illegal. I will not buy another car from them. More

Horrible experience. I reserved a Custom Built 2021 Horrible experience. I reserved a Custom Built 2021 Bronco First Edition (limited production of 3500) through Ford's website 18 months ago. I res Horrible experience. I reserved a Custom Built 2021 Bronco First Edition (limited production of 3500) through Ford's website 18 months ago. I reserved within the first 30 minutes the Bronco’s became available for reservation. I was lucky enough to receive the reservation and the dealership was assigned as Sunrise Ford. I have had 3 issues with Sunrise Ford. First issue: - Sunrise Ford refused to take off two ‘optional’ fees from their finance contract. First is a $595 vehicle theft protection and second is a $395 Protection Plus (likely for paint protection, but I have no idea because no documentation was provided to me). Both fees are listed as optional… So we called down to have the contract updated to reflect that we are going to waive the optional costs totaling $990. When we called to have the fees waived we were told that they had been installed on the vehicle and that if we didn’t like it we could just not purchase the Bronco. After waiting for 18 months we were forced between choosing to pay an extra $990 in costs, or lose out on our dream Custom Built Bronco because they installed something optional which we have no interest in paying for. So, we sucked it up and paid the $990 even though we requested to have it waived and in no way wanted either of the optional items. Second issue: I work in finance and I know how much fraud there is surrounding financial wires... Its rampant. But, as I paid cash for the Bronco I needed to wire in funds to finalize the purchase. - Sunrise Ford had no formal wire instructions. They provided me with text messages with photos of wire instructions… 3 times… The first wire instruction received came as a text message photo that showed a letter with company letterhead and wire instructions; it looked professional. I tried to wire the funds, but the information provided was not accurate and my bank would not allow for the wire. I requested updated wire instructions and was again sent a text message photo, but this time a new photo of a document. This new document (wire instructions #2) had no letter head and looked 100% different from the original including alternate account information. I wired the funds immediately, but hours later I was notified by my bank that the wire was rejected and my funds were sent back. I called the dealership and asked for everyone I could to help me with the issue, with no one picking up their phones, and no one responding to my voicemail. @ 330pm I text the manager Gabriel for assistance, within the hour he responded and stated that he was following up with his finance department. The following day at 2:30 after not hearing back I reached our to Gabriel again. I received a response an hour later with a new photo (wire instructions #3) of a document reflecting new wire instructions, this new document once again had no letter head. The third set of wire instructions finally worked. To say I was concerned about being scammed is an understatement. When you wire funds, you cant get them back if you get scammed into sending them into an erroneous account. I am glad this worked out, but the level of professionalism in this day and age was far below acceptable when dealing with financial wire transactions. Third Issue: - Sunrise Ford drilled into my front end to mount their “Sunrise Ford” license plate mount. They drilled into the front end of my Custom Built Limited production First Edition Bronco without my consent. When the Bronco was delivered to me it was the first thing I saw when the shipping truck unloaded it… Absolutely jaw dropping how they could devalue my new purchase in this way without my consent. This was a process that took my wife and I 18 months to complete. We have a 1966 Bronco (original first edition) and we were so excited to finally have the new 2021 Bronco First Edition come in. Unfortunately the moment is tarnished by; shabby sales guy tactics (forcing us to buy the vehicle with already installed “optional” equipment which we did not request nor want), unprofessional and VERY unsecure wire instruction procedures, and a damaged front end of a limited release vehicle. Sunrise Ford will never have business from me again, nor should they have your business. Absolutely shabby experience. More

Nick S. is an amazing Service Rep! He anticipated solutions and me guided with the most cost effective route to properly repair my vehicle. Everything was u is an amazing Service Rep! He anticipated solutions and me guided with the most cost effective route to properly repair my vehicle. Everything was upfront and to the point with Nick S. No scams or run arounds. Thank you Nick! Oh and he listened to the whole story took notes and connected to the right people to find a solution. Got back to me the same day if not immediately after contacting him. Thank you Nick! More

I just purchased my new 2022 Maverick through Sunrise Ford. This is the second vehicle we have purchased through this dealership and we couldn't be more happy with the knowledgeable and professional sale Ford. This is the second vehicle we have purchased through this dealership and we couldn't be more happy with the knowledgeable and professional sales and service staff. No hidden fees or runarounds that you might find at some dealerships. My only issue is the circular phone system that means you have to ask for the desired department multiple times. The staff in every area, however, are incredibly polite and obliging. I want to especially thank Brandon Suero for helping me complete (correct) my online order with the dealership; Raoul (an excellent up and coming salesperson), who helped get me and my vehicle ready to go; Giovanni Gomez for helping me understand the mountain of paperwork, and finally, Alex Chihaia who pulled it all together. Thank you and well done, folks! More