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Strong Volkswagen
Salt Lake City, UT
5,427 Reviews
Strong Volkswagen, owned by the Strong Family since 1955, is a trusted and customer-focused dealership in Salt Lake City. With a wide range of new and pre-owned Volkswagen vehicles, a dedicated service department, and a commitment to exceptional customer service, they have become a pillar of the community. Customers can expect personalized attention, knowledgeable assistance, and a welcoming environment when visiting Strong Volkswagen. Their longevity, reliability, and family values make them the go-to choice for Volkswagen enthusiasts in Salt Lake City. We were the first Volkswagen dealership in the state of Utah and we are the 3rd oldest Volkswagen dealership in the country. At Strong VW you'll always be treated like family.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
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Showing 5,427 reviews
October 12, 2012
We were totally satisfied working with Matt at Strong Volkswagen when we bought our new 2013 Golf TDI. Matt was very professional and informative in helping us decide on the car best for us. Volkswagen when we bought our new 2013 Golf TDI. Matt was very professional and informative in helping us decide on the car best for us. More
by brooksfam
October 11, 2012
In my internet search to compare the BMW X5, Audi Q7, and the VW Touareg, I zeroed in on the Touareg. Several dealers responded to my inquiries. However, the email and consequent voice mail left by Eric and the VW Touareg, I zeroed in on the Touareg. Several dealers responded to my inquiries. However, the email and consequent voice mail left by Eric Gustavson at Strong VW, SLC, seemed to be the most direct and conversational, not what one usually expects from a "car" salesperson. Consequently, I contacted Eric and made arrangements to test drive the Touareg Hybrid and gas models. Never have I come across a salesperson so knowledgeable about cars, low keyed, non pushy, and responsive to my driving needs. Two weeks after the initial contact, I decided to buy a Touareg tdi. The negotiating process was incredibly smooth. Eric spent almost an hour after the purchase going over all the fine points of my new car. Since the purchase he has checked in to see if he could assist me with any further questions about the car. He also emphasized that he would always be available to help me with car issues. Bottom line... I would recommend Eric Gustavson 100x over to family, friends, and strangers as the person to contact at Strong VW. More
by scsallyc
Employees Worked With
Eric Gustavson
October 10, 2012
I went into Strong Volkswagon and meet with Matt he greeted me and help me find the car I wanted. I had a lot of questions and he is the guy that new how to answer them. I was very happy but did buy we greeted me and help me find the car I wanted. I had a lot of questions and he is the guy that new how to answer them. I was very happy but did buy went back a month later and ask for Matt but he was off so then his teammate help me out and sold me the car. The thing they could of done better is gave me the car for free More
by wen qu
September 27, 2012
I bought a Certified Preowned Passat from this dealer. Being that the car was certified, one would think that the car met some good standards before being issued the certification of CPO. The Passat I Being that the car was certified, one would think that the car met some good standards before being issued the certification of CPO. The Passat I bought from this dealer turns out to have been involved in an accident a year prior to it being offered for sale by this dealership. One of the qualifications before a vehicle is qualified for the CPO program is that it has to have a good CARFAX report. I was shown a CARFAX report that supposedly matched the car I was intending to purchase, this report I was shown did not have any indicator marks of an accident to the vehicle history. Well low and behold I come to learn after signing the finance papers and driving home with the car that this was not the case. Since this car was subjected to a 112-point inspection as the salesman had led me to believe when he provided me a brochure printed by VW corporate explaining the CPO process. I was told of the stringent and careful review each VW is subjected to after the certification technician verify the car has a good vehicle history report and meet certain basic criteria such as mileage and condition. It was explained that by choosing a CPO I was purchasing the peace of mind and expectation that the cars certified are like that of a new VW. Turns out my car after having signed the finance papers, taken it home and driven it for a couple of months, I noticed the paint on the rear passenger quarter panel at the bumper seam and tail light had begun to peel away. I looked closer and found that the paint on the rear passenger door and moulding was beginning to peel there too. I call the dealership and spoke with the manager Mike Smith who tells me that there is nothing he can do other than have his technician take a look at it because the car has been paid for. So I take the car to the dealer and they look it over and tell me that the cars body had been reworked from a previous accident and that repair of the paint would not be covered by the CPO warranty. They offered to discount repainting the body and door panel by 10% and that was it. I felt that this was not acceptable and demand they take the car back because they misrepresented the condition. They then checked the CARFAX report to find the report of an accident occurred over a year before it was offered for sale and my having purchased it, they again refused to remedy the issue. I was pretty upset with this dealer and demanded they resolve this more appropriately to which the manager Mike Smith said "You may resolve this by removing yourself from our store or I will call the police and have them resolve that for you" I left the store that day and contacted VW America who explained to me that there is nothing they can do because they do not inspect the vehicles for certification, they leave this to the dealer service center when it meets the guidelines VW America has set as a framework. The certification usually occurs after the car has been receive after the dealer has purchased it from VW's national purchase stock. VW America too was of no help in being able to resolve my having been defrauded by this stealership. Later after having the car inspected by a body shop I learned the body is not aligned, was offset by 2.5° of flex and that the quarter panel had been reworked by a body puller and the side frame to the lowest part of the rear door had been significantly compromised from side impact and now made of body filler, the tail light housing is not a genuine VW part but instead manufactured by EagleEyes and that the brake lines and rear wheel hub are from a different model Passat. On this same wheel the ABS sensor is faulty because it registers intermittently and the wiring insulation had been clipped and mended improperly leaving the sensors wiring exposed. This dealership cannot be trusted, they take no responsibility, potentially have committed fraud, behave inappropriately towards customers and do not conduct their business with good practices. My recommendation is beware of this dealership and might be best to offer your business to more reputable resellers of VW product. More
by RustyKungFu
Employees Worked With
Jeff Turlock, Mike Smith
August 23, 2012
I give this dealer and these sales people a two thumbs up! I've purchased two cars from Eric to date, a 2005 Jetta and a 2013 GTI. When purchasing my GTI, I also dealt with Matt. They are both awesome up! I've purchased two cars from Eric to date, a 2005 Jetta and a 2013 GTI. When purchasing my GTI, I also dealt with Matt. They are both awesome people to work with and you can tell that they have a passion for the product that they sell! Eric has reached out to me several times throughout the ordering process to give me status updates on my car, see if there is anything they can help out with and has gone beyond any of my expectations to make sure I've been completely satisfied with my purchase. If you are considering buying a new or used car, I'd definitely recommend dealing with Strong Volkswagen and Eric Gustavson and/or Matt Hansen. They will put you in the right car, at the right price and give you the best service available! I've even gotten my friends, family and coworkers to buy through Volkswagen and they've all given me positive input. I don't ever plan on dealing anywhere else. They are there for you before, during and after the sale as well with a friendly parts and service staff and will make sure you are completely taken care of! More
by Jamison2012
July 25, 2012
We just leased two cars (a new Jetta and GTI from Strong VW in SLC and I had a great car buying experience. Eric and Matt both were extremely helpful with any questions I had as we finalized our decisions. VW in SLC and I had a great car buying experience. Eric and Matt both were extremely helpful with any questions I had as we finalized our decisions. We never felt pressured to buy anything extra. There were no hidden fees or tricks. Matt and Eric were very helpful as they took the time to go over all the features and details of the cars--inside and out with my wife and myself. I would definitely buy another car from Strong VW and Eric/Matt in the future and I would recommend them to anyone that is looking for a nice stress-free car buying experience. More
by Rscovel
July 16, 2012
When I first purchased my new car I was super excited and happy with the service I received. The sales team was fantastic and I filled out a great review for the service. However NOW I wish I could take happy with the service I received. The sales team was fantastic and I filled out a great review for the service. However NOW I wish I could take that review back! I received my postcard letting me know that my license plates were ready to be picked up, so I stopped by on Saturday afternoon. I was in a hurry so I just took the package and signed for them. I never once opened the package I simply put it in my glove box. The following day I went to go put my new plates on and opened the package for the first time. I noticed right away that there weren't any registration stickers or registration certificate. So I called them this morning and they have been anything but helpful. The first two women I spoke with were extremely rude and blamed me for losing the stickers. The Manager I talked to was a little more empathetic however still not helpful. I am now forced to miss work and possibly school to go stand in line at the DMV and pay for replacements! They have done nothing to help me. It's a complete waste of my time for their mistake! More
by kcartwri
Employees Worked With
Bob I believe was his name
July 04, 2012
Best Auto dealership I have ever dealt with. Good selection,good pricing, good customer service and would recommend to everyone without a doubt. We have done business many times over the years and selection,good pricing, good customer service and would recommend to everyone without a doubt. We have done business many times over the years and have never had anything but outstanding service before and after the sale. More
by Bill and Pat Curnen
Employees Worked With
alan and Brad
April 12, 2012
I just bought a new GTI from Strong VW in SLC and I had a great car buying experience. Eric was so helpful and patient with any questions I had as I finalized my decision. I felt like the whole buying proc great car buying experience. Eric was so helpful and patient with any questions I had as I finalized my decision. I felt like the whole buying process was very transparent and I was never pressured to buy anything extra. There were no hidden fees or tricks. Eric was wonderful to work with and is so knowledgeable about the cars. After I bought the car, he took the time to go over all the features and details of the car--inside and out. I would definitely buy another car from Strong VW and Eric in the future and I would recommend them to anyone that is looking for a nice stress-free car buying experience. After looking at cars at 15 different dealerships, none of them came close to Strong VW and Eric in knowledge or customer service. More
by happyGTIowner
Employees Worked With
Eric Gustavson
February 09, 2012
Very dishonest salesperson! My husband and I went to Strong VW to purchase a used Subaru ~all we needed was a commuter car that would take the kids and I from point A to point B. I made it clear to Carl Strong VW to purchase a used Subaru ~all we needed was a commuter car that would take the kids and I from point A to point B. I made it clear to Carlos, the salesperson that was helping us that I would not make the purchase if the car had been smoked in since we have 2 small children (one being just a newborn). Carlos ASSURED us the car hadn't been smoked in. Well, when my husband went in to test drive the car he couldn't smell anything due to the strong and overwhelming smell of chemicals used to MASK the SMOKE smell. Two days later I noticed the smell and was 100% sure that car was smoked in (I found cigarette burns all over the car as well as stains). We ended up selling the car privately at a $3000 dollar LOSS (and the car cost us $7000 plus taxes and fees at the dealer). If Carlos had been honest up front and had told us the car was smoked in, we wouldn't had put ourselves and our children in danger by inhaling hundreds of different tobacco chemicals the car had. Just research third hand smoke and you'll see what I'm talking about. Anyway, we do not recommend this dealer to anyone out there looking for a clean, non-smoker car for their family since they are liars and dishonest people! What a horrible experience at Strong VW. More
by prissy_UT
Employees Worked With
Carlos
