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Serra Volkswagen

Birmingham, AL

Overview
Employees
Reviews
Vehicles
4.5
1,228 Reviews
Serra Volkswagen in Birmingham, AL, serving the Greater Birmingham Area, Tuscaloosa and Hoover, is a new and used car dealership providing for your automotive needs before, during, and after the sale. We’re a proud member of the Serra Automotive group, a family-owned business taking care of car shoppers since 1981. Whether you’re dealing with our sales professionals, finance team, or certified technicians, you can always expect to feel as if you are the top priority, because we believe in developing lifelong automotive relationships with our customers.
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1490 Center Point Pkwy

Birmingham, AL

35215

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Showing 1,228 reviews

October 01, 2024

Excellent no complaints done good work car runs good happy with work done and completed More

by REDNECKRACIN08
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Amanda Badgewell
5.0
This rating includes all reviews, with more weight given to recent reviews.
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September 27, 2024

Great and fast service very nice and helpful people I truly recommend this dealership for great help finding your new car or truck. More

by robertogonzalez2325
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Angel Borja
5.0
This rating includes all reviews, with more weight given to recent reviews.
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September 27, 2024

They was nice & respectful & fast they didn’t give me no problem the people was nice 💙 More

by deneco_collier1
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tim
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September 26, 2024

The service was friendly and informative. The repairs were completed in a timely manner and all of my questions were answered. I was also able to make an appointment online without any diffic More

by suwillmy
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Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Unsure
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September 25, 2024

Service advisor was very detailed in maintenance needed and maintenance recommended and price of both More

by RWB2901
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Fuller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joshua Lane
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Badgewell
5.0
This rating includes all reviews, with more weight given to recent reviews.
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September 21, 2024

I’m always treated well! I’m a regular and the manager knows me and I like when a business knows me. It makes the experience more welcoming! More

by ALL
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Fuller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Roe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joshua Lane
5.0
This rating includes all reviews, with more weight given to recent reviews.
Payden Sewell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Badgewell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Coleman
5.0
This rating includes all reviews, with more weight given to recent reviews.
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September 20, 2024

Great customer service thanks for your excellent communication and helping me make my final decision More

by kiyahwatson59
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ricardo Ibarra
5.0
This rating includes all reviews, with more weight given to recent reviews.
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September 20, 2024

Serra is great. Thank you for great service. Would come back to this service center. More

by lilyturnbull98
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Amanda Badgewell
5.0
This rating includes all reviews, with more weight given to recent reviews.
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September 19, 2024

Terrible management, GM Curtis LLoyd and service dept, waited over 4 days for my new vehicle to find out it had been sent to Chevy GMC to be fixed for a transmission issue which was not disclosed at time More

by hrbolton
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Scott Fuller
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Roe
1.0
This rating includes all reviews, with more weight given to recent reviews.
Curtis Lloyd
1.0
This rating includes all reviews, with more weight given to recent reviews.
Payden Sewell
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Coleman
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : tim meadows, zac willis
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Sep 19, 2024 -

Serra Volkswagen responded

We greatly appreciate the feedback so that we can investigate issues. While the customer was test driving the vehicle, the shifter knob was sticking. The vehicle was taken immediately to service upon her return to the dealership and the customer continued on with the sale of the vehicle. When our service dept sent the vehicle to the detail shop getting it ready for delivery, the check engine light came on and the vehicle was again taken to the service dept. While we apologize for the length of time that it took to get to the vehicle and diagnose the issue, no one knew that it was a transmission issue at the time of purchase. It was then decided to send the vehicle to our Chevy dealership down the road in order to repair the vehicle with Chevy trained technicians. When the customer asked to receive her trade-in vehicle back and to back out of the purchase, we obliged. Our GM was never made aware of the issue until that time. The failing to alert the GM was a lack of communication in personnel and one which has been addressed with all employees of the dealership.

Sep 19, 2024 -

hrbolton responded

Once again, no reverence for the grieving and no reply to that statement about my pictures taken of my trade in the same day. These workers want to sit and eat popcorn and be on their cell phone all day. The GM Curtis Lloyd must spend his time writing to all of these bad reviews, the same copy pasted post. They only care about the 9K trade in they see in the lot, not the memories kept by the owner, not the people they deal with, not the honesty of a prudent business. The facility is also dirty, missing numerous ceiling tiles or wet/damaged ceiling tiles, restroom missing soap. I drove past the service dept on the day it was supposed to be detailed and given back to me, nothing but TONS of workers standing around and playing loud rap music. Be warned if you are in business with them.

Sep 19, 2024 -

Serra Volkswagen responded

Yes ma'am, we have plenty of respect for the grieving. This is why we didn't bring up the subject of your son when we responded. I, the HR manager and having lost a child myself, would never trample on anyones memories as I know how sensitive a subject it can be. I am very sorry for your loss. Had it been my car with a memorial to my son, I would have removed it before trading the vehicle in. Again, we thank you for bringing all of this to our attention.

Sep 19, 2024 -

hrbolton responded

The statement you JUST made "Had it been my car with a memorial to my son, I would have removed it before trading the vehicle in" is just distasteful and disgraceful. My husband and I could not bring ourselves to remove it prior to leaving for this transaction, due to emotional circumstance. So your response does not sit well with me.

September 18, 2024

Didnt clean my truck out at all,it sat there for 3 days after purchase More

by holland96ryan
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Alex
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