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Serra Toyota
Birmingham, AL
2,840 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Latest Reviews
May 19, 2025
The folks at this dealership are slime.
Shady, lying, dishonest and all around awful. I wish I’d done my homework before dealing with them. Run far away from this dealership.
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by Nap
Employees Worked With
Gary Wilson
May 17, 2025
Serra Toyota went above and beyond my expectations,
delivering an exceptional car-buying experience from start to finish. Morgan Smith, in particular, was outstanding—demonstrating honesty, professiona
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by hjellison
Employees Worked With
Morgan Smith
May 15, 2025
At Serra Toyota of Birmingham, you truly are treated like
a family member/friend. My mom and I are the proud new owners of a 2025 TOYOTA RAV4 XLE. This is our third Toyota we have purchased from Serra Toyota
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by jessetwilliams1156
Employees Worked With
Michael Shinkle, Tim Mergenthal, John McDonald, Gary Wilson
Dealership Inventory (336 Vehicles)
Photos & Amenities
- After Hours Drop-Off
- Authorized Accessories Store
- Authorized Parts Store
- Cable TV
- Customer Lounge Area
- Drive-In Service
- Express Service
- Free Coffee
- Free Drinks
- Free WiFi
- Pet Friendly
- Quick Lube
- Rental Car Service Onsite
- Shuttle Service
- Television
- Valet Parking
- Vending Machines
