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Serra Toyota
Birmingham, AL
2,842 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,842 reviews
January 21, 2019
18 Years of Excellent Care Our family has purchased 8 Toyotas from Serra over the past 18 years. The excellent products, pricing, service and customer care keep us coming back! Our family has purchased 8 Toyotas from Serra over the past 18 years. The excellent products, pricing, service and customer care keep us coming back! More
by DeborahTaylor
Employees Worked With
Mitch Kelley , Morgan Smith, Matt Patterson
January 19, 2019
Friendly and great service. In and out fast. Great service. In and out very fast. Service people are very friendly. Bought our new Highlander there and are very pleased. Would recommend this deal Great service. In and out very fast. Service people are very friendly. Bought our new Highlander there and are very pleased. Would recommend this dealership to everyone!! More
by Elgoocho
Employees Worked With
Matt Patterson
January 19, 2019
Thank you so much for my first car Micheal Sides was very patient, very kind and very helpful. It was my first car and i didn't know what to choose but he really helped me. Thank you Micheal Sides was very patient, very kind and very helpful. It was my first car and i didn't know what to choose but he really helped me. Thank you so much More
by Warda333
Employees Worked With
Quinton Smith, Michael Sides
January 17, 2019
Service on Tundra The entire service staff was Excellent and great to deal with. They went above and beyond. Very knowledgeable and eager to help. Would highly recommen The entire service staff was Excellent and great to deal with. They went above and beyond. Very knowledgeable and eager to help. Would highly recommend. More
by Jonathan
Employees Worked With
Matt Patterson
January 17, 2019
2019 Rav4 I went in January 9th after work just to look at a few Rav4s and to see about trading in my Chevrolet Impala. James Torres was my salesman and he was I went in January 9th after work just to look at a few Rav4s and to see about trading in my Chevrolet Impala. James Torres was my salesman and he was so great I couldn't even tell that he just started in December. He stayed late and worked out a deal for me to drive off the lot in a 2019 Rav4 that night. I will definitely be sending more people his way. More
by Missy B
Employees Worked With
Larry Lawson, James Torres
January 15, 2019
Trading Tundra for Tacoma Michael Sides was a great help! He showed me several Tacoma’s that fit my specifications. He also was able to give me an incredible offer on my trade Michael Sides was a great help! He showed me several Tacoma’s that fit my specifications. He also was able to give me an incredible offer on my trade in. Looking forward to closing the deal soon! More
by Rettigc13
Employees Worked With
Zack Vickers, Michael Sides
January 12, 2019
Service Dept The service department is friendly professional and offers great service. My service manager Hunter Parker was very professional and went over everyth The service department is friendly professional and offers great service. My service manager Hunter Parker was very professional and went over everything with me. Great Service all way around. Thanks More
by dhall6746
Employees Worked With
Hunter Parker Jamal Wilkes
January 11, 2019
Awesome, they are great. This is the place for my familu. The best, will never leave and try another place. Here for life and planning on new truck next year 2020. The entire place has one goal, making it RIG The best, will never leave and try another place. Here for life and planning on new truck next year 2020. The entire place has one goal, making it RIGHT.one call does it all More
by GHOST
Employees Worked With
Brian in service, Morgan Smith
January 11, 2019
The entire service dept is great From getting my appointment to finish Brian our service manager is excellent!! Wouldn’t go anywhere else They keep my 2005 Prius running great year From getting my appointment to finish Brian our service manager is excellent!! Wouldn’t go anywhere else They keep my 2005 Prius running great year after year!! More
by Lovesfasthorses
Employees Worked With
Brian, Matt Patterson
January 11, 2019
Left out a $30 Coupon Savings I could have had $30 coupon reflected on my brake service that wasn’t applied. I was told my service for brakes was gonna be $145 but turned out to I could have had $30 coupon reflected on my brake service that wasn’t applied. I was told my service for brakes was gonna be $145 but turned out to be $198. If the $30 coupon was used it would be closer to estimate. More
by boddies23
Employees Worked With
Dennis , Matt Patterson
