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Serra Toyota
Birmingham, AL
2,840 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,840 reviews
June 17, 2019
Prompt and personal My recent visit to Serra Toyota could not have gone smoother. Although I didn’t have an appointment, they got me in and out in under an hour. Mitchell My recent visit to Serra Toyota could not have gone smoother. Although I didn’t have an appointment, they got me in and out in under an hour. Mitchell was extremely professional and helpful. More
by FTB
Employees Worked With
Mitch
June 16, 2019
Great Experience The dealership was clean, the employees were friendly, everyone had positive energy, they kept smiles on their face and they did a good job on helping The dealership was clean, the employees were friendly, everyone had positive energy, they kept smiles on their face and they did a good job on helping get into a car More
by Stacey26
Employees Worked With
David VanDusen
June 15, 2019
Love my Tacoma I needed a vehicle that my son could ride in his carseat in but something I could haul things with too. This truck fit all my needs,and more! Rides gr I needed a vehicle that my son could ride in his carseat in but something I could haul things with too. This truck fit all my needs,and more! Rides great, looks awesome, and my son loves it also! Will definitely do business with Serra Toyota again in the future! More
by Rav4girl
Employees Worked With
Larry Lawson, Shannon Twitty, Guy Taylor
June 13, 2019
Thanks to Michael Sides I want to thank Michael Sides on all his help on finding me a car without any hassle and by me being a first time car owner I want to thank Michael Sides on all his help on finding me a car without any hassle and by me being a first time car owner More
by Mgoodgame28
Employees Worked With
Chris Ziadie, Zack Vickers, Michael Sides
June 13, 2019
Patient and polite Always. I want to thank Cordell Scott for a wonderful experience on getting my daughter a car that she fell in love with as soon as she laid her eyes on it. I want to thank Cordell Scott for a wonderful experience on getting my daughter a car that she fell in love with as soon as she laid her eyes on it. Cordell was patient and very polite in listening to me explain to him about what my daughter was looking for in a car. Thank you Cordell for helping me and my daughter purchase her first NEW 2020 Toyota COROLLA. More
by Minerva,3
Employees Worked With
Shannon, Cordell Scott
June 11, 2019
Simply.......A great visit and honesty!!!! I trusted the salesman the first time I met him,it really helps when you can trust someone,especially when your making a large purchase,not to mention I trusted the salesman the first time I met him,it really helps when you can trust someone,especially when your making a large purchase,not to mention it was a family purchase. Now even though it took a few phone calls and a couple of days,it worked out best for both the salesman and my family. Not one time was I harassed or felt pressured.Morgan Smith represented Serra Toyota to the fullest, some dealers/salesman might consider using his style as a company model to follow! More
by Joshua1:9
Employees Worked With
Morgan Smith
June 10, 2019
Exceptional and knowledgeable. Serra environment is so welcoming and everybody over there is friendly. Waiting room for service dept is comfy with tv and WiFi on top of that them se Serra environment is so welcoming and everybody over there is friendly. Waiting room for service dept is comfy with tv and WiFi on top of that them serve refreshments. More
by Kagz
Employees Worked With
Beh Doli, Matt Patterson
June 08, 2019
Good service and informative Have been a customer for cars and service since mid 1980’s. First choice for me. I have always received good information on any possible signs of serv Have been a customer for cars and service since mid 1980’s. First choice for me. I have always received good information on any possible signs of service parts that may need attention at next visit. Always have answers to my questions. More
by Lizard
Employees Worked With
Josh Mize, Cordell Scott
June 05, 2019
Great experience! I absolutely LOVE my new car! It drives like a dream and is super comfortable! It has so much room, more than the older Rav4's. Would highly recommend I absolutely LOVE my new car! It drives like a dream and is super comfortable! It has so much room, more than the older Rav4's. Would highly recommend this vehicle. Go to Serra Toyota and ask for Guy Taylor! More
by Rav4girl
Employees Worked With
Larry Lawson, Shannon Twitty, Guy Taylor
June 05, 2019
My Toyota Camry experience From the time of my arrival, the atmosphere was pleasant. The service lady was friendly and courteous. The salesmen were coming out of a sales meeting From the time of my arrival, the atmosphere was pleasant. The service lady was friendly and courteous. The salesmen were coming out of a sales meeting and were so hyped up, it was like at a pep rally. All the customers were hyped. The refreshment area was clean and had donuts, coffee, and a manicurist. My service experience was great! More
by Bluegirl58
Employees Worked With
Crystal Sherer
