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Serra Toyota

Birmingham, AL

4.8
2,840 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you. 20 Years of Experience at Birmingham's Serra Toyota When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership. The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery. Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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1300 Center Point Pkwy

Birmingham, AL

35215

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Showing 2,840 reviews

August 23, 2019

Blessing!!! Richie sold my husband and me a brand new Toyota Camry and it was such a great experience! We were hesitant to purchase a new vehicle, but he helped u More

by SamNBrandon
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Nick Gregory, Josh Richie
August 22, 2019

New RAV4 Owner We visited Serra Toyota to check out a RAV4 for our family. Our salesman, Josh Richie, was very helpful and knowledgeable in showing us different m More

by Gardner17
Recommend Dealer
Yes
Employees Worked With
Josh Richie, Brett Hickman
August 22, 2019

Easy experience. Sales was able to help me and my family flawlessly. They walked me through my process and made me understand my buying process. My family and I had More

by SupraRed1333
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Recommend Dealer
Yes
Employees Worked With
Shannon Twitty, Ronald Babice, Michael Sides
August 21, 2019

My experience with Serra Toyota My experience with Morgan Smith and Serra Toyota was excellent. They had exactly what I was looking for and there was no pressure. Morgan spent hours More

by Richie 42
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Recommend Dealer
Yes
Employees Worked With
Brett Hickman, Morgan Smith
August 20, 2019

Purchase Don’t see my salesman listed. Jerry Cheng. Enjoyed working with him. Very efficient. I mentioned I don’t like long negotiations and he made his part q More

by Minette
Customer Service
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Friendliness
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Recommend Dealer
Yes
Employees Worked With
Brett Hickman
August 20, 2019

Very helpful Worked with Josh Richie... he’s the best! He was kind, knowledgeable and willing to help me find a car I would like and could afford! I would recomme More

by haddox22
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Josh Richie
August 20, 2019

Purchase : Great sales person. ( Josh Richie ). Showed us multiple vehicles, explaining the difference between the vehicles. Very knowledgeable. We purchased a T More

by Toyota 19
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Recommend Dealer
Yes
Employees Worked With
Josh Richie - sales , Brett Hickman
August 16, 2019

Good work BUT E-x-t-r-e-m-e-l-y Slow I took my 2005 Toyota Tundra in for an oil change and tire rotation and balance. I was told it would take 1 - 1 1/2 hours. When I signed in, I was t More

by Sam
Customer Service
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Friendliness
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Recommend Dealer
Yes
Employees Worked With
Josh Wood, Assistant Service Manager
August 16, 2019

Returning customers We have bought several cars from Serra and Morgan Smith. We are always very satisfied! Morgan is very knowledgeable about the cars and always works ha More

by cgraves
Recommend Dealer
Yes
Employees Worked With
Brett Hickman, Morgan Smith
August 16, 2019

Dealing with Serra Toyota for 12 years. Beh Doli allowed me the opportunity to buy the car I fell in love with yesterday. He was very informative, knowledgeable and a pleasure to do business More

by Janet123
Customer Service
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Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Larry Lawson, Beh Doli
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