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Serra Toyota
Birmingham, AL
2,840 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,840 reviews
September 30, 2019
Great Very pleased. Love the car. My first Toyota. Coach Pauline was very easy to work with. Financing was quick and easy. Overall it was great.. Very pleased. Love the car. My first Toyota. Coach Pauline was very easy to work with. Financing was quick and easy. Overall it was great.. More
by Pauline
Employees Worked With
Brett Hickman, Larry Paulin
September 30, 2019
On point and fast I have an extremely busy and demanding job, so my lifestyle is hectic. I live south of Birmingham but travel throughout the southeast. Well while I wa I have an extremely busy and demanding job, so my lifestyle is hectic. I live south of Birmingham but travel throughout the southeast. Well while I was in Jackson, MS on business, I contacted Serra Toyota online Wednesday night to see if a car was still available. On Thursday Josh Jarboe contacted me about the car and we were able to work out a deal. I submitted all of the information required on Thursday and drove to the dealership on Friday morning and picked up my new car. This was the best experience that I have ever had with purchasing a car. I had to be at Scott Air Force Base in Illinois on Saturday, then to Thibodaux, LA on Tuesday. So this is why a say, Serra Toyota is on point. Also More
by David Mullis
Employees Worked With
Josh Jarboe, Nick Gregory
September 29, 2019
My salesmen Justin was awesome. Justin did everything he coud to make sure I was satisfied with my experience. He was an awesome salemans to work with. I would definitely recommend. Justin did everything he coud to make sure I was satisfied with my experience. He was an awesome salemans to work with. I would definitely recommend. More
by Nterry87
Employees Worked With
Justin Hamblin, Shannon Twitty
September 27, 2019
Bought a new Camry! Morgan Smith was my salesman at Toyota! I would definitely recommend him if anyone is looking for a new vehicle. We looked and test drove as many as Morgan Smith was my salesman at Toyota! I would definitely recommend him if anyone is looking for a new vehicle. We looked and test drove as many as I wanted. Morgan encouraged me to take my time. He truly wanted me to find the right fit for me. I’m so thrilled with my decision and the process was so easy at Toyota! More
by Mherron
Employees Worked With
Morgan Smith
September 27, 2019
Juat got a new car. Michael Sides was a very nice pleasant and persistant salesman. He helped ne get out my junker into a nice low milage car. Will deffinately recommend. Michael Sides was a very nice pleasant and persistant salesman. He helped ne get out my junker into a nice low milage car. Will deffinately recommend. More
by Nalleyzander
Employees Worked With
Michael Sides
September 26, 2019
Bar is raised each time I recently purchase my 4th 4 Runner at Serra Toyota in 10 years. The dealership is not convenient to where I live, but I keep coming back for the serv I recently purchase my 4th 4 Runner at Serra Toyota in 10 years. The dealership is not convenient to where I live, but I keep coming back for the service and attention that I receive. Larry "COACH" Paulin is my new go to guy at Serra. He, along with the assist from sales manager Chris McDaneil and finance manager Nick Gregory, got me in and out in 3 hours. These 3 guys made this the best car buying experience I have ever had. Thank you guys for treating me like a king. More
by Steve Latham
Employees Worked With
Chris McDaniel, Larry Paulin, Nick Gregory
September 25, 2019
Excellent customer service. David gave me great customer service. He also helped me get my rental car turned back in. He also made sure the car was clean and detailed before I go David gave me great customer service. He also helped me get my rental car turned back in. He also made sure the car was clean and detailed before I got it. More
by Rav4 owner
Employees Worked With
David VanDusen
September 24, 2019
Great Customer Service Was able to re-schedule my appointment for one day earlier. Although I arrived almost an hour before my service appointment, they got me in and out as Was able to re-schedule my appointment for one day earlier. Although I arrived almost an hour before my service appointment, they got me in and out as quickly. Although I bought my Toyota used, Brian Milam checked the records and found it was still under ToyoCare. More
by ToyotaTacoma2017
Employees Worked With
Brian Milam
September 24, 2019
Awesome experience I couldn’t have asked for the buying experience to go any smoother.. the staff was extremely friendly. The salesperson was very prepared and helpful! I couldn’t have asked for the buying experience to go any smoother.. the staff was extremely friendly. The salesperson was very prepared and helpful! More
by CLJ
Employees Worked With
VanDerrik Long
September 24, 2019
Quick, reliable service The service was completed in a reasonably short time. I was compltely satisfied with the service representive's attention to to me and my service req The service was completed in a reasonably short time. I was compltely satisfied with the service representive's attention to to me and my service requirements. More
by Mike
Employees Worked With
Josh Myers, Jerry Cheng
