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Serra Toyota
Birmingham, AL
2,843 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,843 reviews
March 18, 2020
Work was great I was in a hurry had to get car serviced it was over due. They finished the service and let it set in pick line for 45 min 4 people got my car to move it out of the way to get other car out it was over due. They finished the service and let it set in pick line for 45 min 4 people got my car to move it out of the way to get other car out that came in after me. I had to ask for my car More
by Johndkillian
Employees Worked With
Beh Doli, Matt Patterson
March 16, 2020
Damage to our undercarriage while driving from Florida to Cincinnati. Serra was kind enough to put the car on a rack and remove the decimated dust cover so we could continue home. Everyone was exceptionally Cincinnati. Serra was kind enough to put the car on a rack and remove the decimated dust cover so we could continue home. Everyone was exceptionally friendly and willing to help out. Thanks guys! More
by Kass47
Employees Worked With
Aaron in service dept.
March 16, 2020
Everyone I worked with was friendly and knowledgeable of what I wanted. They were attentive. The facility was very clean and had plenty of hand sanitizer. what I wanted. They were attentive. The facility was very clean and had plenty of hand sanitizer. More
by Othyrommieo
Employees Worked With
Tony Evans , Nick Gregory
March 15, 2020
Ethan Was A Great Sales Person . EverybCar Lot I went 2 I Got Denied. So I Stopped by Toyota. Every Salesperson was a Great Help. I really appreciate Ethan For Everything . Thanks Ethan💯 Got Denied. So I Stopped by Toyota. Every Salesperson was a Great Help. I really appreciate Ethan For Everything . Thanks Ethan💯 More
by mitchellash95
Employees Worked With
Brett Hickman, Ethan Valladares
March 15, 2020
Worst Used Car Tactics Per the website it said to call for the price of a 2015 Tacoma. The salesman quoted $19,900. I told him we found the car on Edmunds.com for $16,600. Per the website it said to call for the price of a 2015 Tacoma. The salesman quoted $19,900. I told him we found the car on Edmunds.com for $16,600. He said "Oh, that's the internet price" but that he would honor it. I told him we would be there within 2 hours. I even texted him when we left the house. Upon arriving, our salesman was working with another customer. Rather strange he was busy as he knew we were coming but they offered a new salesman. The new guy sat us inside and said he needed to fill out several pieces of paper. Again, rather strange as we had not even seen the truck but maybe they needed it for a test drive. He asked for a copy of our license. Then he said "One more piece of paper. A credit check". My husband said do we really need to fill this out since we would not be financing through the dealership. He said "yes, he needed to fill it out". We ended up giving our mortgage payment and my social. When it came time to give salaries my husband said again 'Do we really need to fill this out? We are not going through the dealership". Truth be told, we were NOT to going to give salaries. So the guy said he would override management and not worry about the paper. Like he was doing us a favor. THEN he said 'I think we sold that truck this morning". I told him the first guy said it was available only 2 hours earlier. He went to get the key and said since it was gone the truck was sold. Needless to say we was getting really frustrated at this time. I told him to check with the first guy as maybe he had pulled the key. After about 5 minutes he came back with a key and took us outside. The truck he opened was black while the truck we were interested in was grey but maybe the grey looked different in the sunlight. He pulled the truck half way out of the parking space and then said "The truck you wanted sold earlier but this truck had half the miles with more upgrades". The problem was we were purchasing for our 16 year old and were already at our max. So we asked the price. Minor detail I know. The salesman said he would have to go talk to his sales manager. Really? Why he didn't have this price was beyond our imagination. He went back inside for about 15-20 minutes only to return to say his general manager was looking into it but how about a test drive? Well we were done at this time. Definitely a bait and switch going. There were other trucks in our price range but he was showing us a truck nearly $10k more than we wanted to pay. I(We found a price on the website) Absolutely the worst car sales tactics we have ever seen. The sad part is we are actually in the market for 2 cars but Serra missed out. We will never return to another Serra dealership! More
by Customer
Employees Worked With
Brett Galloway
March 14, 2020
I would like to say a special thank you to Michael Sides of Toyota Serra for his tremendous & excellent help shown to me and my daughter on her new purchase..Thanks Michael Sides job well done of Toyota Serra for his tremendous & excellent help shown to me and my daughter on her new purchase..Thanks Michael Sides job well done More
by Felicia Hudgins
Employees Worked With
Michael Sides
March 13, 2020
Micheal Sides, was the perfect salesmen for me! He was excellent. I was looking for a nice car with good payments and he got me just that!!!!! His service was very good! I would definitely recommend him!! excellent. I was looking for a nice car with good payments and he got me just that!!!!! His service was very good! I would definitely recommend him!!!! More
by Dyamond Crenshaw
Employees Worked With
Michael Sides
March 12, 2020
I want to start off saying thank youTo Alex Bentley and I want to start off saying thank you To Alex Bentley and serria Toyota Wow I am so grateful for y'all Beautiful people ❤️❤️ thax I want to start off saying thank you To Alex Bentley and serria Toyota Wow I am so grateful for y'all Beautiful people ❤️❤️ thax More
by debras944
Employees Worked With
Alex Bentley
March 11, 2020
The dealership was great the people work there was a wonderful experience was out of this world.I wish you were more dealership like this one but I don’t have to work this is the only when I counted tha wonderful experience was out of this world.I wish you were more dealership like this one but I don’t have to work this is the only when I counted thank God for Serra ToyotaI’ve said everything I needed to say thank you have a blessed day More
by mom12
Employees Worked With
Brett Hickman, Matt Patterson, Calvin Smith, Jerry Cheng
March 09, 2020
I like Serra Toyota’ sales and service. Matt Davidson and Josh helped with the purchase of my Highlander. Mitch Kelly helps me with all my service needs. and Josh helped with the purchase of my Highlander. Mitch Kelly helps me with all my service needs. More
by Horseloverx5
Employees Worked With
Mitch Kelly, Matt Davidson
