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Serra Toyota
Birmingham, AL
2,848 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,848 reviews
July 30, 2025
All the years buying cars today was by far the best experience ever. Morgan Smith took time to show my son options that worked for his budget and my son was able to leave with a brand new Toyota Tacoma experience ever. Morgan Smith took time to show my son options that worked for his budget and my son was able to leave with a brand new Toyota Tacoma Triuck. The process was so easy. Rusty in finance also took the time to explain the payment process. We will definitely be repeat customers. Morgan hands down best salesperson I have ever dealt with. Thank you Serra Toyota, Morgan and Rusty! More
by lisagraben23
Employees Worked With
Morgan Smith
July 06, 2025
Abdoul is the best, he knows what he is doing and he is very knowledgeable. Definitely will be coming back to him when it’s time for me go upgrade very knowledgeable. Definitely will be coming back to him when it’s time for me go upgrade More
by Frederica Barchue
Employees Worked With
Abdoul Abo Aouda
July 01, 2025
Morgan Smith was so honest and professional. Buying a car can be stressful,but he patiently helped us through the process. We are very happy with our decision. We will be back! Buying a car can be stressful,but he patiently helped us through the process. We are very happy with our decision. We will be back! More
by Chris Love
Employees Worked With
Morgan Smith
June 29, 2025
Morgan always makes the driving experience incredible. This is my families 8th vehicle from him. We expect attention when it comes to big purchases, and Serra Toyota will always have our business. I love This is my families 8th vehicle from him. We expect attention when it comes to big purchases, and Serra Toyota will always have our business. I love my new Grand Highlander and working with Morgan Smith. Feels like family. More
by Ranianaheel
Employees Worked With
Morgan Smith
June 11, 2025
Stay away from Serra Toyota I'm going to the corporate office and the BBB to find out what happened to my 2020 chr that was undrivable but yet they serviced the car office and the BBB to find out what happened to my 2020 chr that was undrivable but yet they serviced the car More
by kholes0805
Employees Worked With
Beh doli/unknown service rep
June 10, 2025
Abdoul Aouda and Serra Toyota delivered an exceptional long distance car buying experience for my new 4Runner. They treated me like family. Honest, professional, and stress free. The managers even went long distance car buying experience for my new 4Runner. They treated me like family. Honest, professional, and stress free. The managers even went above and beyond for quick delivery. Thank you Abdoul & Serra Toyota! More
by KLP
Employees Worked With
Abdoul Aouda
May 19, 2025
The folks at this dealership are slime. Shady, lying, dishonest and all around awful. I wish I’d done my homework before dealing with them. Run far away from this dealership. Shady, lying, dishonest and all around awful. I wish I’d done my homework before dealing with them. Run far away from this dealership. More
by Nap
Employees Worked With
Gary Wilson
May 17, 2025
Serra Toyota went above and beyond my expectations, delivering an exceptional car-buying experience from start to finish. Morgan Smith, in particular, was outstanding—demonstrating honesty, professiona delivering an exceptional car-buying experience from start to finish. Morgan Smith, in particular, was outstanding—demonstrating honesty, professionalism, and a sincere willingness to work with me throughout the entire process. He made everything smooth and completely stress-free. Thanks to this experience, I have no intention of going to any other dealership in the future. Morgan Smith is truly a standout! More
by hjellison
Employees Worked With
Morgan Smith
