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Serra Toyota

Birmingham, AL

Overview
Reviews
Vehicles
4.8
2,836 Reviews
Call Dealership (205) 623-2298
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1300 Center Point Pkwy

Birmingham, AL

35215

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Showing 2,836 reviews

April 26, 2025

Matt Lawley is an underhanded/dishonest salesperson! Do not trust him at all! He will undermine another salespersons deal in process by lying! So don't trust him! I drove 2 1/2 hours to purchase a vehi More

by dukecs
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Matt Lawley
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Apr 26, 2025 -

Serra Toyota responded

Thank you for taking the time to share your feedback. We sincerely apologize for any frustration or confusion you experienced during your visit. At Serra Toyota, we strive to provide excellent customer service and treat all of our customers with the utmost respect. As a first-come, first-served business, we do our best to ensure that every customer has the opportunity to purchase the vehicle they’re interested in. In this case, another customer had expressed interest in the vehicle prior to your arrival and was prepared to move forward with the purchase. We understand that this situation was disappointing, and we regret that we were unable to complete your transaction as planned. We value your business and would love the opportunity to assist you in finding the right vehicle. Please feel free to reach out to us directly to discuss any other options we can provide or to schedule a time to visit again. We hope to earn back your trust in the future. Thank you again for sharing your thoughts with us.

Apr 27, 2025 -

dukecs responded

I beg to differ with you! I had made contact the day before, I drove 2 1/2 hours to purchase the vehicle! And you were not there to see what went down! The person Matt was working with did not even come to the lot until after I had been there over an hour. When Matt came over to the vehicle while Pablo, and I were sitting in it he opened the passenger side door and said laughingly to Pablo this car is sold. Pablo and I both looked at him and said no it is not. I said that I was buying it. Then Matt laughed and said I am just kidding. This is why I said that Matt had lied to the GM. So I was the first come first serve customer. I have the text messages from the day before to prove it. I came to your dealership with my finances already approved for thar sale. So please don't try to cover your huge mistake! What went down was so wrong! Like I said I know what went down and all that was said! Matt telling the GM that I was not serious and that he had someone that wanted to buy. So as a loyal toyota person, you can sure bet I won't be telling my Alabama and Georgia friends and family to buy or have anything serviced from your dealership!

April 03, 2025

They provide great customer care, great service, kind, and if you request for anyone ask for Vishal. Thanks again for the car. More

by w04
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rishal
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March 03, 2025

Montrel was extremely helpful and the atmosphere was relaxed. The other employees were patient and understanding. More

by ebrooks158
Trade-in Experience
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Montrel
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February 18, 2025

Morgan Smith was amazing! Worked hard to get me a great deal for my dream car. Highly recommend! More

by Ellen
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Morgan Smith
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February 01, 2025

Beh Doli is the best. I have dealt with him on many occasions and he hasn’t failed me yet. He is very personable and fits the needs of his customers. Great job Beh! I than More

by Alexis Griffin
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Beh Doli
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January 29, 2025

First experience ever buying my own vehicle was absolutely ruined by this dealership. I traded in my truck for a Tacoma TRD Off Road and when driving it home the transmission skipped. Brought it More

by lmk0042
Recommend Dealer
No
Employees Worked With
Joseph Jenkins
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December 30, 2024

Unauthorized charges for a oil change, MOA added without being consulted about what a MOA is or why it would be needed on a car that has only 38k miles on it. More

by kholes0805
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Greyson gooch
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November 29, 2024

Beh Doli was good to me thank you nice guy great experience with him I recommend him all day More

by tedtaylor693
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Beh Doli
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November 27, 2024

Abdoul was very great at showing and getting pricing where we needed it to be for my mom. Very great personality and knowledgeable on vehicles. I would highly recommend going to see him for your next ca More

by april4bama33
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Abdoul Abo Aouda
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November 07, 2024

We are so happy with our 2024 RAV4! !! Morgan Smith was excellent in every way that you want in a salesman. Attention to detail and customer service was second to none! Highly recommend More

by Clint
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Morgan Smith
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