Serra Nissan

Epitome of a sleazy car salesman/dealership I found the perfect car on AutoTrader so I called Serra Nissan & made an appointment. I knew I wanted this car so I even cleaned my current car out (r I found the perfect car on AutoTrader so I called Serra Nissan & made an appointment. I knew I wanted this car so I even cleaned my current car out (ready to trade her in!), picked up my husband & headed to the dealership, It started out great!!! I was beginning to think that my idea of the dreaded car buying experience was an old myth and that there actually were genuine salesmen that weren't out to strip you of every cent they could...but boy was I wrong. Up front, we told him exactly what we wanted to pay & if that was not possible, we would say our goodbyes, He assured us he would work with us. It all started when the first offer he pushed across the desk was $6,000.00 MORE THAN what was listed on AutoTrader. The only good thing was that the trade in value he listed was exactly what Kelly Blue Book suggested (I checked before I went). So he went to discuss this with the General Manager, Mitchell Beverly. About 20 minutes later, he slides over a second offer,,,the price of the car dropped $6,000.00 (to match the price listed on Autotrader) but then I noticed he dropped the trade in value of my current car down $1,800.00. How does that happen?? How does a parked car depreciate $1,800.00 20 minutes? I noticed on their Kelly BB print out that they had my car listed as a 2011, when it was a 2012, I pointed this out to them & they didn't seem to care or be willing to change it. About that time, Mitchell (the GM) walked over & began his sleazy sales pitch & presented us with yet another Kelly BB estimate that he had printed out. THIS time, the value of my car depreciated $5,700!!!!! Needless to say, my husband did not like the way we were being "jerked around". My husband began asking them how they could bounce around so much on their numbers and it was quite evident that Mitchell (GM) did not like being called out on his sleaziness. After about a minute of heated debate, Mitchell told us "If you don't like it, there's the door". This dealership/General Manager is the reason the car business has the reputation it does. They are the reason people cringe at the thought of the car buying experience. I would rather pay thousands more on a car than to give Serra Nissan my business & I will make sure to never recommend it. More

Terrible experience - Can't open mouth without lying I recently bought a brand new 2014 Rouge from Serra Nissan. This was my first car buying experience and it was awful. First of all, they are very sha I recently bought a brand new 2014 Rouge from Serra Nissan. This was my first car buying experience and it was awful. First of all, they are very shady people. My husband called to get an appointment to buy a Rouge they had listed online. He told Eddie how much we had to spend and what we were trading and he said he could do that. I drove the hour trip from my house only to find out it had been "dealer traded", which I later realized was a lie. I was told that they will find me a new car exactly like I wanted. Being my first car and being in desperate need of the car I agreed. After they looked at our trade, he came back with good news/bad news. The car we were trading was only worth $1000. He asked if we were willing to make a down payment. We were as we figured we would have to with the price he quoted on the phone. He then showed us this down payment/monthly payment chart. He kept telling us we would discuss further payment with the business guy when were done. He also made me sign saying I agreed to this payment. Being a dumb first car buyer, I did. The car ended up being more than we expected even with the down payment added. Since it was only $600, we let it go, because we really needed the car. Since the car I bought was not on the lot, they told me that they would get the car at 10 the next morning. When I was ready to come pick it up, call and it would be ready. So at 3:15 the next day I was leaving work to pick up my husband. I called and Gary answered. Gary asked me to hold on a second. He was going to make sure it was on the lot and call me back in a second. Ten minutes later I did not receive a phone call. So I called him again. Gary said to call the dealership phone and ask for Eddie. He should know what's going on with the car. So I did. Eddie answered and informed me that they were busy and did not get the car this morning. He asked if I could give him and hour and a half. Honestly, we had plans and that really didn't work, but I wanted the car I had purchased and I also wanted to speak to the manager face to face. Eddie also made me feel as if my call was keeping him from getting to my car and he rushed the conversation. So my husband and I waited to leave and arrived at the dealership around 4:45. We asked to speak to a manager and while we were waiting Gary came to apologize. He says, "I'm sorry about the inconvenience. The guys went to get the car at 1." I immediately called him on his lie and said actually Eddie left at 3:30. He then said, " Oh, is that what he told you." My husband interjected and asked for the manager. After explaining this to the manager, he gave me another story about a driver having to go home for an emergency. I told him I understood, but a call would have been nice before I busted my butt to leave work. All he could offer me was another tank of gas, a free detailing, and two free oil changes. This would be great if we didn't live an hour away from the dealership. We were then told Eddie would be arriving shortly with our car. One of the many men we spoke with told us he was 20 min out. While waiting Gary came again to apologize and give us a different story than the manager. At this point, I refused to talk to anyone else, I just wanted my car. At 5:30 the car arrived, my husband then went to speak with Eddie who gave him yet another different story about why the car was not here on time. At 6:00, they were done detailing the car and I finally got to see it. I looked it over and thank God it was exactly what I wanted. Gary drove with us to the gas station to fill up the car. I left and my husband stayed with Gary. He then had the nerve to tell my husband that they only way they make money is off the reviews not the sale. So when his wife went home and cooled off we needed to complete their review and give them a good one. These men cannot open their mouths without lying. Please do not buy a car from these people. They do not deserve your business. They will certainly never receive mine or any of my close friends or family. More

They're great and very personable. They will get you in the right car for you!!! Jerome is a great salesperson and Tim is a great manager!!! in the right car for you!!! Jerome is a great salesperson and Tim is a great manager!!! More

The sales person was very nice and worked with me to find exactly what I was looking for. The prices were standard but after some negotiations I got a really great deal. They offered me an outstanding price exactly what I was looking for. The prices were standard but after some negotiations I got a really great deal. They offered me an outstanding price for my trade-in as well. More

Traded a 2011 Honda accord in on a Nissan Juke, slight issue with the finance Terms, but Frankie Bartlett and Serra made the Deal happen. I could not be happier with Serra Nissan, they stood behind thei issue with the finance Terms, but Frankie Bartlett and Serra made the Deal happen. I could not be happier with Serra Nissan, they stood behind their service and their word. More

Length of time was a bit long from start to finish, but one of the unfortunate parts of purchasing a vehicle. Almost got to the price I wanted - close enough to make the deal. Although new to the busines one of the unfortunate parts of purchasing a vehicle. Almost got to the price I wanted - close enough to make the deal. Although new to the business, Wanda was helpful ... still learning. More

The Sales Team was Great!!!!!!!!!!!! It was wonderful working with people that didnt appear tired of me after looking at several cars before a final decision was made..... It was a wonderful experience a working with people that didnt appear tired of me after looking at several cars before a final decision was made..... It was a wonderful experience and I will truly send customers your way.......... More

Noah was dedicated in providing my husband and I with the vehicle we wanted within the price rage we requested. I would recommend this dealership to all my friends and family members. vehicle we wanted within the price rage we requested. I would recommend this dealership to all my friends and family members. More

We had a very good experience from the time we walked in until we drove off in our new car. Excellent customer service! Very helpful,couldn't ask for a better sales/finance experience! until we drove off in our new car. Excellent customer service! Very helpful,couldn't ask for a better sales/finance experience! More

Noah was dedicated in providing my husband and I with the vehicle we wanted within the price rage we requested. I would recommend this dealership to all my friends and family members. vehicle we wanted within the price rage we requested. I would recommend this dealership to all my friends and family members. More