Serra Hyundai Traverse City

JC Guillen is awesome! My husband and I were in for a recall and routine service visit (which your wonderful service department let us use a vehicle to run and enjoy breakfa My husband and I were in for a recall and routine service visit (which your wonderful service department let us use a vehicle to run and enjoy breakfast at J&S down the road). While visiting with JC while waiting for service to finish up he mentioned a deal they were having on the 2017 Hyundai Santa Fe Ultimates. Not being in the market for a new vehicle since my 2014 Santa Fe was still in great condition, I only half listened but my husband was real impressed by the deal and it was a step up from my current vehicle for less money. I left with all the information on the vehicle and told JC we would think about it over the weekend. I called JC Monday morning and gave him the go ahead to find the vehicle in the color I wanted. By the end of the week JC called saying he got my vehicle and when I stopped by to check it out before finalizing the deal I was disappointed to see it had the wrong interior color. I almost gave up at that time but JC didnt give up on me and came through awesome, finding me the perfect vehicle with the right colors. Through the whole process JC never pressured me into buying something I didn't want (first vehicle, wrong interior) and was really great at making sure I got the vehicle I wanted. When we are in the market for our next vehicle JC will be the first person we will talk to! More

Bill Marsh Dealer Review I have purchased four vehicles from this dealer and the experience has been good each time. I used the same sales person for three of the purchases. I have purchased four vehicles from this dealer and the experience has been good each time. I used the same sales person for three of the purchases. All the employees are friendly and I would rate the dealership as professional. More

Satisfied customer Juan Carlos made this experience pleasurable with his mix of detailed information and friendliness. He is a valuable asset for this small dealership. Juan Carlos made this experience pleasurable with his mix of detailed information and friendliness. He is a valuable asset for this small dealership. He knew everything about the vehicles and helped me through three test drives. I was set on buying a non-turbo Lincoln until Juan helped me understand the value of Hyundai's recent Consumer Reports reviews, the new small turbo 4-cyl engines, and the amazing sale offered to Michigan residents. Altogether, this low price, the long warranty, the small dealership, and the car itself changed my mindset. I will send my friends and family to Juan for their next car purchase. More

JC is great! JC is very knowledge, not only about the vehicles, but the entire car buying experience. He handled the entire purchase from start to finish, we didn JC is very knowledge, not only about the vehicles, but the entire car buying experience. He handled the entire purchase from start to finish, we didn't get handed off to different departments within the dealership. More

Very satisfied My purchase was a very nice experience, my salesman Mr. Soper had everything ready for me. I am a returning Bill Marsh customer for over 20 years and My purchase was a very nice experience, my salesman Mr. Soper had everything ready for me. I am a returning Bill Marsh customer for over 20 years and recommend your dealership. More

Purchase Great experience, we really hadn't planned on purchasing a new car. But we thought what the heck!! Wanted a bigger vehicle for traveling, would recomm Great experience, we really hadn't planned on purchasing a new car. But we thought what the heck!! Wanted a bigger vehicle for traveling, would recommend to family and friends. More

Just what I wanted Very nice experience and great car for a very good deal! Everyone was relaxed and friendly and seemed to also think very highly of the Hyundai produc Very nice experience and great car for a very good deal! Everyone was relaxed and friendly and seemed to also think very highly of the Hyundai products. More

Great place We have returned five times to purchase a vehicle! We will definitely return again for next one too!there is never any pressure. That's the best part We have returned five times to purchase a vehicle! We will definitely return again for next one too!there is never any pressure. That's the best part. More

Great Experience at Bill Marsh We had a great experience at Bill Marsh. The sales men that we worked with did a superb job both in sales and in following up with us, we will certai We had a great experience at Bill Marsh. The sales men that we worked with did a superb job both in sales and in following up with us, we will certainly return to Bill Marsh when we are ready for another new car. Thanks so much. More

Hyundai Review - excellent Had an excellent experience. Highly recommend Bill Marsh Hyundai. Friendly and knowledgeable service. Love my new Santa Fe. My sales persons were exc Had an excellent experience. Highly recommend Bill Marsh Hyundai. Friendly and knowledgeable service. Love my new Santa Fe. My sales persons were excellent. Will buy another vehicle from Bill Marsh. More