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Secor Subaru

New London, CT

4.7
2,007 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
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501 Broad Street

New London, CT

06320

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Showing 2,007 reviews

February 12, 2026

Kaitlyn is always very friendly and kind every time I bring my car in for service! More

by Riley.lindsey.31
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 13, 2026 -

Secor Subaru responded

Thank you for the five-star rating! The team looks forward to working with you again! – Secor Subaru

February 05, 2026

I highly recommend Secor Subaru to anyone looking for a reliable, customer-focused car buying experience. I’m extremely happy with my purchase and grateful for the excellent service! More

by Manuebiz
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 07, 2026 -

Secor Subaru responded

We’re so glad to hear you had a positive experience with our team at Secor Subaru! We hope you’re loving your car. Safe travels!

January 30, 2026

Excellent dealership. Just bought my 3rd subaru from them. Treated excellent from salesman to service More

by Barbara.t.brooks
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Pricone
Jan 31, 2026 -

Secor Subaru responded

Hi Barbara, thank you for your loyalty and kind words! We're grateful for your continued support. Enjoy your Subaru! -The Secor Subaru Team

January 30, 2026

Secor knows how to treat customers and follow through . Great staff and a fantastic experience More

by Chas Hanley
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Don Culley
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tayler Mortimer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Shane Wildes, Charles Hanley
Jan 31, 2026 -

Secor Subaru responded

Hi Chas! Thank you for leaving us this five-star review and for your kind words about our service team at Secor Subaru! We'll see you next time!

January 23, 2026

Shane made the car buying experience the way it should be: pleasant, efficient, and honest. Highly recommend. More

by Bob B
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Shane Wildes
Jan 24, 2026 -

Secor Subaru responded

Hi Bob! We love hearing that Shane made your car-buying experience so seamless! Thank you for choosing Secor Subaru and for sharing your support here. Safe travels ahead!

January 23, 2026

Salesperson Chap was excellent. 2013 Outback transmission failed 146,000. Disappointed with trade In $1000 More

by dewberry357
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Tina - finance 5 ⭐️⭐️⭐️⭐️⭐️, Shane Wildes, Charles Hanley
Jan 23, 2026 -

Secor Subaru responded

Thank you for sharing your experience with Chap. We hope to welcome you back for an even better overall experience in the future. Congratulations on your new car, and safe travels! - The Secor Subaru Team

January 16, 2026

Excellent, and good customer service they were all great. And they clean my car great More

by I Perullero
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Wayne Carpenter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chocolat Secor
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dan Mirles, David Pricone
Jan 16, 2026 -

Secor Subaru responded

We appreciate the positive feedback about your recent visit here at Secor Subaru! Thanks so much for your support!

January 13, 2026

Excellent service! One of the best overall experiences I've had with a service visit to a dealership. More

by Mike D
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 13, 2026 -

Secor Subaru responded

Hi Mike, thank you for sharing your experience with our team! We look forward to seeing you next time at Secor Subaru. Safe travels!

January 11, 2026

I made an appointment and was received right away. They had some minor issues with a vehicle in front of me so the 1.5 hr estimate took 2.5 hr to complete the service. It wasn't much of an inconvenien More

by mikey1music
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 12, 2026 -

Secor Subaru responded

Hi Mikey! Thank you for your understanding and patience! We always aim to provide efficient service, but sometimes things don’t go as planned. We’re grateful for your understanding and pleased you had a great experience. We look forward to welcoming you back in the future! -Secor Subaru

January 01, 2026

If your looking for great service and friendly employees, Secor Subaru is the place to go More

by mrskwhite917
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Mike Eggert
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joycelyn Mata
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Cholewa
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 02, 2026 -

Secor Subaru responded

Thank you for your support of the Secor Subaru team! We appreciate your business and look forward to seeing you again next time!