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Secor Subaru

New London, CT

4.7
2,007 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
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501 Broad Street

New London, CT

06320

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Showing 2,007 reviews

April 03, 2026

They are the best in everything Costumer’s service and sales . I’m very happy working with them More

by Soso
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 03, 2026 -

Secor Subaru responded

We're honored to have you as a Secor Subaru customer! Take care and we'll see you next time!

March 31, 2026

Sales people are very nice They work with you to make your car buying a good experience More

by krazyrobin12
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Charles Hanley
Apr 01, 2026 -

Secor Subaru responded

Thank you for trusting the Secor Subaru team with your purchase! We appreciate your kind feedback and hope to see you again in the future!

March 28, 2026

They are very knowledgeable and polite. They clearly explain what needs to be done to keep my car running in optimal shape. More

by Barbventofurtak458
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 31, 2026 -

Secor Subaru responded

We’re glad our team’s expertise and clear explanations made your experience a positive one! Thank you for choosing Secor Subaru!

March 28, 2026

Salesman Larry made the difference from other dealerships. Knowledgeable informative funny and patient with a no pressure approach. He didn’t overwhelm me with follow up emails, texts, or calls. More

by LauraB
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Shane Wildes
Mar 31, 2026 -

Secor Subaru responded

Laura, we're so happy to hear that Larry made your experience at Secor Subaru a memorable one! We’re glad to hear he was knowledgeable, patient, and low-pressure; it's the way we do business! Thanks again!

March 27, 2026

My family and I have used Secor Subaru for years. It’s always a great experience! More

by LK
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 30, 2026 -

Secor Subaru responded

We're happy to hear it! Thank you for trusting Secor Subaru! We'll see you next time!

March 10, 2026

As a maintenance coordinator, Kaitlyn took care of everything and kept me informed. No complaints. Great job! More

by Andymeeks
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 11, 2026 -

Secor Subaru responded

Hi Andy! We're glad to hear that Kaitlyn kept you informed and satisfied. Thank you for choosing Secor Subaru! See you next time! Safe travels!

March 09, 2026

This is the fourth car we’ve bought from Secor Subaru. We are happy with the sales team and the service department. More

by Redy72
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 10, 2026 -

Secor Subaru responded

Thank you for choosing Secor Subaru again, and for sharing your feedback! We truly value your loyalty and look forward to seeing you next time. Drive safe!

March 07, 2026

Easy to deal with no issues with price and what was being described. No haggling required Everything was laid out and easy to follow More

by s
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Pricone
Mar 09, 2026 -

Secor Subaru responded

We’re so pleased the Secor Subaru team made your experience so smooth and straightforward! Thank you for choosing us!

February 22, 2026

Sales staff was pleasant,knowable, all aspects of the sale and auto were exceptional. And we would recommend this dealership. More

by jrdiorio
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shane Wildes, Charles Hanley
Feb 23, 2026 -

Secor Subaru responded

Hi Diorio! Thank you for your kind words! We look forward to serving you again in the future at Secor Subaru.

February 18, 2026

Outstanding service! ! Explained everything and was extremely friendly and knowledgeable and kept me informed. Service was prompt and efficient and explained clearly. A ve More

by enyaj
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Wayne Carpenter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 19, 2026 -

Secor Subaru responded

Thank you for sharing your positive feedback about Kyle and the team! We look forward to serving you again here at Secor Subaru!