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Salem Ford

Salem, NH

4.5
416 Reviews
At Salem Ford, our team is focused on helping you find the vehicle you want without any hassle or pressure. The sales process will be straightforward and the information provided will be accurate and shared with clarity and candor. In short, we're committed to delivering you a purchase experience that exceeds your every expectation to ensure a lifelong relationship with the Key Auto Group.
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60 South Broadway

Salem, NH

03079

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Showing 416 reviews

October 10, 2023

Great team. Michael Ayala was outstanding. Explained everything in a clear and concise way. He did not push and let us make our decision with no pressure. Very e More

by Nchamp88
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Leonard Huysmans
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Ayala
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 14, 2023 -

Salem Ford responded

We’re happy to hear about your experience with Michael and our team. We’ll be sure to share your kind words with him and we appreciate your support by leaving us a 5-star review. Please keep in touch and safe travels!

October 10, 2023

Salem Ford was a great dealership to work with. My husband and I both worked with Conner and had very positive experiences buying cars from him. He was super easy to work with and we never felt pr More

by Brianna L.
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Conner Sheckler
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 14, 2023 -

Salem Ford responded

Hi Brianna, we’re happy to hear about your experience with Conner and our team. Your kind words motivate us to continue to make sure we provide the best possible experience for our customers. Thank you for choosing Salem Ford and showing your support by leaving a 5-star review. Please stay in touch and safe travels!

October 08, 2023

My entire experience at Salem Ford was wonderful. Charlie was knowledgeable, professional, and friendly. He treated me as a human being and he did not try to up-sale me, which was refreshing. I was a More

by Justin B.
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Leonard Huysmans
5.0
This rating includes all reviews, with more weight given to recent reviews.
Charlie Ayoub
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Destiny Lane
October 04, 2023

I had a great buying experience. Micheal Saltman is a great guy. I would definitely send some to see him. More

by ADUCK66
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Michael Saltman
5.0
This rating includes all reviews, with more weight given to recent reviews.
October 03, 2023

Service was horrible called Saturday and told them I was gonna buy the car after I spent all Friday night trying to buy it and it wasn’t ready looked at the car Friday night in the rain picked it up Saturda More

by Mandarinim
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Cesar German
Oct 03, 2023 -

Salem Ford responded

We regret to hear about your experience at our dealership. Since our Service department is closed on weekends, we were unable to complete the inspection until Monday. Our records show that the inspection was completed in 30 minutes, which is normal so we can ensure your vehicle is safe to drive. We value your business and feedback and hope you enjoy your new vehicle for many years to come. Thank you, Salem Ford.

Oct 03, 2023 -

Mandarinim responded

It was not completed in 30 mins so stop trying to save face online…end of the day you offer subpar service and let the customer not be happy with there purchase of there new vehicle because of the lack of effort you put in for someone paying 50k on a truck

Oct 03, 2023 -

Mandarinim responded

And not to mention you are happy to sell someone a windshield with a crack in it and say AS IS shame on you…SHAME!! Stay classy Salem Ford!

October 03, 2023

Labor for services is very high. Parts markup is over 50%. Hard to afford bringing to shop for service. More

by Briteside
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Gerry Lamirande
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 04, 2023 -

Briteside responded

Expensive

October 02, 2023

They took my car in for service when other ford dealers where telling me I had to wait a month before they can service it More

by George.Afouxenides
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Gerry Lamirande
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 06, 2023 -

Salem Ford responded

We’re pleased to hear that we were able to meet your needs in a timely manner. We understand how valuable your time is and getting back on the road. Please keep in touch and safe travels!

September 30, 2023

Poorly manufactured vehicles, and lack of parts for repairs..that and top of selling fraudulent extended warranty policies, full well knowing there are no parts to meet qualified repairs under said wa More

by JOHN.CARDACI
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Armando Rodriguez
1.0
This rating includes all reviews, with more weight given to recent reviews.
Leonard Huysmans
1.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 02, 2023 -

Salem Ford responded

Hi John, we regret to hear about your experience. We strive to provide our customers with a great experience and apologize for any inconvenience. The lack of parts is somewhat out of our dealership's control as there's currently a United Auto Workers (UAW) strike happening that's affecting our entire industry. We understand the stress this can cause and would like to discuss some alternatives when you have a moment. You can reach our GM at arodriguez@keyauto.com for further discussion when you're available. Thanks, Salem Ford.

September 28, 2023

I went in for my transmission, mechanic repaired ball bearings and steering column why? I don’t know because the part is on order and it’s been a month More

by canadienbacon182106
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Ray
Oct 02, 2023 -

Salem Ford responded

We regret to hear you had a less than excellent experience with our dealership. The United Auto Workers (UAW) strike has had an impact on our dealership and we're doing our very best to navigate through these obstacles. Please feel free to contact our GM at arodriguez@keyauto.com to discuss some alternative solutions. Thank you, Salem Ford.

September 28, 2023

Great service Great comunication Easy to get to Good inventory Good people to deal with More

by PATRICK.ST.LEDGER
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Shane Smith
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kobbey Silva
5.0
This rating includes all reviews, with more weight given to recent reviews.
Gerry Lamirande
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 02, 2023 -

Salem Ford responded

Hi Patrick, we appreciate the 5-star review and your support. We'll be sure to pass along your kind words to our team members. Please keep in touch and safe travels!

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