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Salem Ford

Salem, NH

3.5
426 Reviews
At Salem Ford, our team is focused on helping you find the vehicle you want without any hassle or pressure. The sales process will be straightforward and the information provided will be accurate and shared with clarity and candor. In short, we're committed to delivering you a purchase experience that exceeds your every expectation to ensure a lifelong relationship with the Key Auto Group.
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60 South Broadway

Salem, NH

03079

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Showing 426 reviews

October 30, 2026

The service department replaced my mouse damaged engine. It looks as good as new now. More

by Dan
Workmanship
Service Communication
Recommend Dealer
Yes
Employees Worked With
Tiffany Salcito
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 30, 2026 -

Salem Ford responded

We're glad you're pleased with how your Ford looks after the engine replacement. Thank you for the five-star rating!

October 29, 2026

Love my sales person Salty. Service has missed getting back to me two times with a tire pressure sensor in warranty. More

by Stone Wood & Wire LLC
Recommend Dealer
Yes
Employees Worked With
Michael Marino
2.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Michael Marino
Oct 29, 2026 -

Salem Ford responded

We appreciate your business. We'd like to know more about your visit and where you feel we can improve in order to make your next visit a 5-star experience. If it's possible to discuss your experience in more detail, please feel free to contact us directly or let us know the best way to contact you and we will reach out. Thank you again for your input, and we hope to hear from you soon.

October 29, 2026

TL;DR: I had a used vehicle purchase confirmed by a manager at Salem Ford. I offered to fill out the paperwork via DocuSign that day but was told to come in person, at an agreed upon time. Only after I More

by Sarah K
Recommend Dealer
No
Employees Worked With
Drew Gonzalez
1.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 30, 2026 -

Salem Ford responded

We're sorry to hear about your experience and would love to get to the bottom of it with you and see if there is something we can come up with to turn it around for you as quickly as possible. If you would be willing to continue the conversation, we would appreciate the opportunity to address your concerns.

October 26, 2026

First class facilities very short wait time all around great dealership could not ask for a experience More

by O
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Michael Marino
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tiffany Salcito
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 26, 2026 -

Salem Ford responded

Thank you so much for your kind words, and for taking the time to leave us this wonderful feedback!

October 22, 2026

I have confidence in the work, staff is helpful, friendly & professional I'm a customer for life More

by LKL7250
Recommend Dealer
Yes
Employees Worked With
Michael Marino
Oct 23, 2026 -

Salem Ford responded

Hearing that our service on your Ford Flex earned your confidence and that our staff felt helpful and professional means a lot to us. Knowing you’re a customer for life is the highest compliment.

October 21, 2026

they did not help me. They were extremely rude. The manager of the service told me if I didn't stop talking he wouldn't work on my car. Another time he hung up on me on th More

by terryshamma
Recommend Dealer
No
Employees Worked With
The manager of the service department he was awful. He was rude, but no one seems to care.
Oct 22, 2026 -

Salem Ford responded

We're sorry that you didn't have a completely satisfying visit. We'd love the opportunity to address any issues with our team here. Thank you for your time, and hopefully, we can get to the bottom of this.

October 21, 2026

Communication is severely lacking and they appear to be grossly understaffed. Mike was very helpful when he was available but there should be more people helping customers. More

by bterpko4
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Mike
Oct 25, 2026 -

Salem Ford responded

Providing a positive experience is our top priority, so we're disappointed to hear that your visit didn't measure up. Thank you for bringing it to our attention. We're sorry your visit didn't go as planned and would love the opportunity to touch base with you and address your concerns once we've been able to get the whole story.

October 14, 2026

Not happy with the service. Had a code show up and the dealer said it was not the same as there code and they denied recall service. More

by Mark
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Mike Marino Service
Oct 17, 2026 -

Salem Ford responded

We're sorry to hear about your experience and would love to get to the bottom of it with you and see if there is something we can come up with to turn it around for you as quickly as possible. If you would be willing to continue the conversation, we would appreciate the opportunity to address your concerns.

October 09, 2026

Very helpful. Explained several maintenance things I should be aware of He was a good service rep More

by smolloy1657
Recommend Dealer
Yes
Employees Worked With
Matt
Oct 09, 2026 -

Salem Ford responded

Knowing that the maintenance advice we provided was helpful means a lot to our service team. We’re glad we could explain key maintenance items for your Ford Mustang.

January 09, 2026

I traded a 2022 Honda Passport on December 16th to Salem Ford. Today is January9, 2026 and the loan on the vehicle has not been paid off. I have communicated by text four days in a row, spoke with the sal More

by riczin58
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Brandon Driscoll, Lauren Petrello, Kate Petrello
Jan 11, 2026 -

Salem Ford responded

We're sorry to hear that your experience didn't meet the high standards that guests have come to expect from our dealership. If there's anything we can do to resolve the issue or if it's possible to discuss this matter in more detail, please feel free to contact us directly or let us know the best way to contact you and we will reach out. We'd love to get to the bottom of this and turn things around for you.

Jan 11, 2026 -

riczin58 responded

I would expect my 2022 Honda Passport be paid off to DCU on Monday!

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