Safford Kia of Fredericksburg

Very friendly and helpful. Worked at getting my car in much sooner than I expected. Worked at getting my car in much sooner than I expected. More

Great dealership bought 3 cars and would buy from them again if I should buy another car it would be this dealership. again if I should buy another car it would be this dealership. More

This was the best car shopping experience I’ve ever had! They were so patient with me, I didn’t feel like anyone was trying to pressure me or get over on me. Brayden was a saint! Highly recommend :) They were so patient with me, I didn’t feel like anyone was trying to pressure me or get over on me. Brayden was a saint! Highly recommend :) More

Warning: Average Documentation Fee in VA is $490 but they charged $949. Keeping the focus on the OTD price we asked to reduce it to the average amount, they only gave $300 car price discount. You be the jud charged $949. Keeping the focus on the OTD price we asked to reduce it to the average amount, they only gave $300 car price discount. You be the judge. Did they treat us fairly? Here's what happened... We recently purchased a used van there after our last van (same year/model) was totaled. We are out-of-state and I wasn't crazy about that for a car that had 2 owners, but we arranged to arrive at 12:30ish. We'd just gotten in the car for the 3.5 hour trip when they asked us to wait until 3pm. We did that for them knowing it would make for a very late night for us. When we arrived we were both excited that we might finally have found a replacement. That is until... The sales guy (a local in the area) guided us to a lot for our test drive. The lot was a parking lot for a field in which children were playing. One of the parents angrily approached & yelled at me for driving there. OK - no problem, so we left. But the agent didn't apologize for suggesting that location, or even acknowledge the situation. He'd been on his phone while we were doing the test driving. After he didn't offer a alternative location, I had to ask for one. This isn't customer service. We should've walked at that point. Given our experience, I kind of hoped the agent or the manager would AT LEAST bring the Doc Fee down to the average. After all, there were other similar year/model/trims/mileage with only 1 owner being sold for less not too far away. The agent said the discount was the most they could give. I asked for compensation for the missing key fob (It's going to cost us $428+tax from the local Toyota dealer). The agent said "I already gave you a $300 discount". I asked for compensation for the missing car manuals. They offered to buy one on Ebay and have it mailed to us. We needed the car, so we bought it, but we'll not be returning to Kia of Fredericksburg. The whole time it sure seemed they thought we'd come from far away so we wouldn't walk. But we can write. More

Safford Kia has been very helpful and satisfying to work with over the last 10 years. My contact person for the most recent issue, Pam Willis, went above and beyond to make sure that I was updated on the pr with over the last 10 years. My contact person for the most recent issue, Pam Willis, went above and beyond to make sure that I was updated on the progress of my vehicle’s repair and always responded promptly to my questions about the status of the repair over the time my van was in service. The problems were resolved, and my van is back in full operation! It was a pleasure working with Pam and the techs. I am a completely satisfied customer, and I absolutely recommend this dealership. More

The worst, most immature salesperson I have ever dealt with. Otherwise, my experience with the rest of the team was very good. with. Otherwise, my experience with the rest of the team was very good. More

The salesmen were knowledgeable and willing to work with you to make the car of your dreams a reality. Very accommodating. Super friendly. Highly recommend this dealership. you to make the car of your dreams a reality. Very accommodating. Super friendly. Highly recommend this dealership. More

As soon as you arrive everyone is so welcoming and friendly. I didn’t have to wait for them to see me right away. Great customer service. friendly. I didn’t have to wait for them to see me right away. Great customer service. More

Horrible experience with their service department and Kia HQ. Brought in my 2016 Kia due to a bad catalytic converter (which Safford replaced 2 years prior, due to emissions warranty). Only drove 17k miles o HQ. Brought in my 2016 Kia due to a bad catalytic converter (which Safford replaced 2 years prior, due to emissions warranty). Only drove 17k miles on it, but their parts warranty is 12k miles. Dealership said this was a good case for Kia assistance (the part alone is almost $5k. Kia HQ stalled for over 3 weeks and wouldn't assist (awful customer service), while the Kia sat on the lot. Went to retrieve the vehicle and they couldn't even find the original ticket, nor did they even fix the open recall. Still charged me $150 for a diagnostic fee (even though when I dropped it off a mechanic out in town already found the issue). The service manager (Tony Dicino) talks a big game about customer service, but in reality, he could care less. Even sent a detailed letter to the Safford Kia GM (Tony Long), with no response. This is the 2nd Kia we've owned, and it's the last. From the mechanical issues (they even admit they have to fixed hundreds of Kia engines a month), to the horrible customer service from HQ and the Safford service department, I'll never buy another Kia. As a retired MGySgt, I'd offer the above warning to all of my brothers and sisters both in and out of uniform, to avoid this dealership at all costs. More

Took my 6 year old Kia in when the satellite antenna stopped working. Service quickly concluded I needed a new radio, ordered it but had me pay in advance (to the tune of $1K). I was told it would arr stopped working. Service quickly concluded I needed a new radio, ordered it but had me pay in advance (to the tune of $1K). I was told it would arrive in under a week. That was 21 days ago. I called last week and was told “it will arrive in a day or two.” Called this morning. Manager was at lunch and has yet to return my call. Hey Kia: understand your quality of service will be key to my next choice of car. More