Safford Kia of Fredericksburg

Great dealership bought 3 cars and would buy from them again if I should buy another car it would be this dealership. again if I should buy another car it would be this dealership. More

This was the best car shopping experience I’ve ever had! They were so patient with me, I didn’t feel like anyone was trying to pressure me or get over on me. Brayden was a saint! Highly recommend :) They were so patient with me, I didn’t feel like anyone was trying to pressure me or get over on me. Brayden was a saint! Highly recommend :) More

Warning: Average Documentation Fee in VA is $490 but they charged $949. Keeping the focus on the OTD price we asked to reduce it to the average amount, they only gave $300 car price discount. You be the jud charged $949. Keeping the focus on the OTD price we asked to reduce it to the average amount, they only gave $300 car price discount. You be the judge. Did they treat us fairly? Here's what happened... We recently purchased a used van there after our last van (same year/model) was totaled. We are out-of-state and I wasn't crazy about that for a car that had 2 owners, but we arranged to arrive at 12:30ish. We'd just gotten in the car for the 3.5 hour trip when they asked us to wait until 3pm. We did that for them knowing it would make for a very late night for us. When we arrived we were both excited that we might finally have found a replacement. That is until... The sales guy (a local in the area) guided us to a lot for our test drive. The lot was a parking lot for a field in which children were playing. One of the parents angrily approached & yelled at me for driving there. OK - no problem, so we left. But the agent didn't apologize for suggesting that location, or even acknowledge the situation. He'd been on his phone while we were doing the test driving. After he didn't offer a alternative location, I had to ask for one. This isn't customer service. We should've walked at that point. Given our experience, I kind of hoped the agent or the manager would AT LEAST bring the Doc Fee down to the average. After all, there were other similar year/model/trims/mileage with only 1 owner being sold for less not too far away. The agent said the discount was the most they could give. I asked for compensation for the missing key fob (It's going to cost us $428+tax from the local Toyota dealer). The agent said "I already gave you a $300 discount". I asked for compensation for the missing car manuals. They offered to buy one on Ebay and have it mailed to us. We needed the car, so we bought it, but we'll not be returning to Kia of Fredericksburg. The whole time it sure seemed they thought we'd come from far away so we wouldn't walk. But we can write. More

Safford Kia has been very helpful and satisfying to work with over the last 10 years. My contact person for the most recent issue, Pam Willis, went above and beyond to make sure that I was updated on the pr with over the last 10 years. My contact person for the most recent issue, Pam Willis, went above and beyond to make sure that I was updated on the progress of my vehicle’s repair and always responded promptly to my questions about the status of the repair over the time my van was in service. The problems were resolved, and my van is back in full operation! It was a pleasure working with Pam and the techs. I am a completely satisfied customer, and I absolutely recommend this dealership. More

The worst, most immature salesperson I have ever dealt with. Otherwise, my experience with the rest of the team was very good. with. Otherwise, my experience with the rest of the team was very good. More

The salesmen were knowledgeable and willing to work with you to make the car of your dreams a reality. Very accommodating. Super friendly. Highly recommend this dealership. you to make the car of your dreams a reality. Very accommodating. Super friendly. Highly recommend this dealership. More

As soon as you arrive everyone is so welcoming and friendly. I didn’t have to wait for them to see me right away. Great customer service. friendly. I didn’t have to wait for them to see me right away. Great customer service. More

Horrible experience with their service department and Kia HQ. Brought in my 2016 Kia due to a bad catalytic converter (which Safford replaced 2 years prior, due to emissions warranty). Only drove 17k miles o HQ. Brought in my 2016 Kia due to a bad catalytic converter (which Safford replaced 2 years prior, due to emissions warranty). Only drove 17k miles on it, but their parts warranty is 12k miles. Dealership said this was a good case for Kia assistance (the part alone is almost $5k. Kia HQ stalled for over 3 weeks and wouldn't assist (awful customer service), while the Kia sat on the lot. Went to retrieve the vehicle and they couldn't even find the original ticket, nor did they even fix the open recall. Still charged me $150 for a diagnostic fee (even though when I dropped it off a mechanic out in town already found the issue). The service manager (Tony Dicino) talks a big game about customer service, but in reality, he could care less. Even sent a detailed letter to the Safford Kia GM (Tony Long), with no response. This is the 2nd Kia we've owned, and it's the last. From the mechanical issues (they even admit they have to fixed hundreds of Kia engines a month), to the horrible customer service from HQ and the Safford service department, I'll never buy another Kia. As a retired MGySgt, I'd offer the above warning to all of my brothers and sisters both in and out of uniform, to avoid this dealership at all costs. More

Took my 6 year old Kia in when the satellite antenna stopped working. Service quickly concluded I needed a new radio, ordered it but had me pay in advance (to the tune of $1K). I was told it would arr stopped working. Service quickly concluded I needed a new radio, ordered it but had me pay in advance (to the tune of $1K). I was told it would arrive in under a week. That was 21 days ago. I called last week and was told “it will arrive in a day or two.” Called this morning. Manager was at lunch and has yet to return my call. Hey Kia: understand your quality of service will be key to my next choice of car. More

I was at your dealership on Friday 6/23/23 as I was interested in your 2023 Kia Sorrento hybrid EX. I test drove it and everything was going great. We got back inside and I was given a number for the c interested in your 2023 Kia Sorrento hybrid EX. I test drove it and everything was going great. We got back inside and I was given a number for the car which I asked if that could be lowered. I also had brought in my trade-in vehicle and was planning on financing with Kia and obtaining Kia’s additional warranties. Originally my car was valued at 30,000 and the Kia Sorrento was given to me at 42,000. I politely told the lady that was helping me that I cannot do that. I will need more for my car and also less for the Kia. That is when Cole the sales manager came over and we spoke and he had told me that he would do the Kia for $39,900 and that was his final offer. I asked if I could get more because Chevy was actually offering me $34,500 and I really did not want to go any lower. He leaves and comes back and tells me he can give me my car for 33,000. I still was not completely happy. I texted my husband while I was there and told him what the amount was given and he had told me to just wait and shop around so I left. Unfortunately, because I am pregnant and have a child out of school it’s not easy for me to shop around and drive to other dealerships. So I texted Ethan and asked what the amount that was being given to me for my trade-in if it was 33,000 or 34k because I was really hoping to get at least 34,000. He then says oh no we are giving your car 30,000 appraisal. I was shocked because I didn’t realize that in a matter of a couple days you all would change the price on me. I was never explained that nor was I ever given a piece of paper showing what I would be given for my vehicle, It was just Coles word against mine. So when I called Cole today and asked him what was going on. He told me that the most he could do is 32,000 I said but why would we go down on the price after I was given 33,000 I had told him if he sticks with 33,000 and sticks with the Kia at $39,900 I will go in right now and make a deal. He said he would contact the general manager to see what we can do. I had explained to Cole numerous times that he had given me 33,000 for my car when I was first in there on Friday and that he should not go back on his word and lie and say he never gave that to me, after several hours, I called back to check in and he said that the general manager had told him no he cannot go higher on my trade in or lower on the Kia he stated that if he gives me more for my car, I would need to buy the Kia at market adjusted price which is ridiculous! I asked him if he had made that his general manager aware that he give he gave me a different price verbally and is now going back on his word, and he replied, and said yes, I let my general manager know that and there’s nothing we can do. I’ve been to several dealerships And I have never experienced the service that I experienced with you all I am a woman of my word, and I expect you all to keep your word and honor that I can understand if I had waited several weeks and that offer was no longer on the table however, it was a matter of days and I was not told that that offer will expire anytime soon. But again it’s my word against his. I just hope that he can sleep at night knowing that he lied. I am bringing this to your attention because again I have never been treated the way I have with you all at any other dealership and would hate for anyone else to be treated that way as well. I am a local and have several friends and family members in the area, and trust me when I say that I will never recommend them going to the Kia in Fredericksburg even though I’m pregnant and struggling to get around I’ve learned my lesson to and should have listened to my friend to not go to your dealership. I now know why. More