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Ray Seraphin Ford

Rockville, CT

4.3
70 Reviews
From our fierce commitment to providing excellent customer service to our commitment to helping drivers get behind the wheel of a new vehicle, drivers can look to the Ray Seraphin Ford Inc team with confidence. With so many dealerships to choose from, we understand that the options might be a bit overwhelming. Fear not, Ray Seraphin Ford Inc goes above and beyond the average dealership to provide Connecticut drivers with a modernly efficient, classically enjoyable experience. Whether you're from Vernon Rockville looking to find a new Ford model, or you're looking to get your vehicle serviced, the Ray Seraphin Ford Inc team can help!
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100 Windsor Ave

Rockville, CT

06066

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Showing 70 reviews

February 23, 2026

Bought a $52000. 00 dollar truck..When they took it to detail it they damaged the passenger side mirror ,which is probably 1500.00 dollars...When driving home no that More

by mjc321
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Alan MacDonald
1.0
This rating includes all reviews, with more weight given to recent reviews.
Craig Maselek
1.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 26, 2026 -

Ray Seraphin Ford responded

We appreciate your honest feedback about your recent visit. We take our clients' comments seriously and would appreciate the chance to discuss your experience in more detail. Please reach out to us when you have a chance so we can discuss your concerns. Jason Bertrand Business Manager jbertrand@seraphinford.com 860-875-3369

Mar 05, 2026 -

Ray Seraphin Ford responded

We appreciate your honest feedback about your recent visit. We take our clients' comments seriously and would appreciate the chance to discuss your experience in more detail. Please reach out to us when you have a chance so we can discuss your concerns. Jason Bertrand Business Manager jbertrand@seraphinford.com 860-875-3369

February 23, 2026

They worked hard to make sure the sale occurred with them. It was important for them to maintain a good word of mouth locally and keep the business coming their way. More

by cmpierog
Recommend Dealer
Yes
Employees Worked With
Jason Bertrand
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jason Bertrand
Feb 23, 2026 -

Ray Seraphin Ford responded

We appreciate the business and do our best to treat every customer with respect and efficiency. We hope you love your new vehicle.

February 18, 2026

Had an 8 o’clock appointment for an oil change and it took two hours and 20 minutes to get the job done. Don’t understand why it took so long when you have a appointment? More

by Srhelectric
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Carla Rodrigues
3.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 18, 2026 -

Ray Seraphin Ford responded

Thank you for sharing your feedback. We apologize for the longer-than-expected wait time for your oil change—especially with an 8:00 a.m. appointment. Your time is important to us, and this is not the experience we want our customers to have. While occasional delays can happen, we understand your frustration and will review our scheduling and workflow to help prevent this in the future. We appreciate you bringing this to our attention and hope to provide a faster, smoother visit next time.

February 03, 2026

There was a terrible lack of communication! ! Our truck was there for 3 days. We had to do all the communication to find out what was going on the entire time. Then the recall was only half More

by ssaunders8andme
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Carla Rodrigues
2.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 03, 2026 -

Ray Seraphin Ford responded

Providing a positive experience is our top priority, so we're disappointed to hear that your visit didn't measure up. Thank you for bringing it to our attention, and if you'd be willing to give us some more details, please send us a message with your contact information so that we can reach out. We're sorry your visit didn't go as planned and would love the opportunity to touch base with you and address your concerns once we've been able to get the whole story. Jason Bertrand Business Manager jbertrand@seraphinford.com 860-875-3369

Feb 03, 2026 -

Ray Seraphin Ford responded

Providing a positive experience is our top priority, so we're disappointed to hear that your visit didn't measure up. Thank you for bringing it to our attention, and if you'd be willing to give us some more details, please send us a message with your contact information so that we can reach out. We're sorry your visit didn't go as planned and would love the opportunity to touch base with you and address your concerns once we've been able to get the whole story. Jason Bertrand Business Manager jbertrand@seraphinford.com 860-875-3369

January 31, 2026

Very professional, attentive and on time. We booked an appointment. I arrived on time and they took my car right in. It's nice to have customer service back in full force at some places of bu More

by karen.johnson
Recommend Dealer
Yes
Employees Worked With
Carla Rodrigues
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Carla Rodrigues
Feb 01, 2026 -

Ray Seraphin Ford responded

Thank you for taking the time to share your thoughts on working with our team. We're glad to hear we delivered such a great experience! Jason Bertrand Business Manager jbertrand@seraphinford.com 860-875-3369

January 31, 2026

Bought. A 2024 ranger , my experience with dealership has been good. At 82 years old I don't put many miles on. More

by JAMESBALDWIN1944
Recommend Dealer
Yes
Employees Worked With
Carla Rodrigues
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Carla Rodrigues
Jan 31, 2026 -

Ray Seraphin Ford responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again. Jason Bertrand Business Manager jbertrand@seraphinford.com 860-875-3369

January 31, 2026

We are a very long-standing customer of Ray Sheriff and Ford. We have bought many cars from the dealer. We have all of our cars service there. They are wonderful. And we really appreciate the long-term rel More

by Brad.sylvester
Recommend Dealer
Yes
Employees Worked With
Carla Rodrigues
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Carla Rodrigues
Jan 31, 2026 -

Ray Seraphin Ford responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Jason Bertrand Business Manager jbertrand@seraphinford.com 860-875-3369

January 31, 2026

Bruce is very knowledgeable and helpful with my recall Scheduled service for my vehicle Ok More

by Jbhydeco
Recommend Dealer
Yes
Employees Worked With
Bruce
Jan 31, 2026 -

Ray Seraphin Ford responded

It's great to hear that we were able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Ray Seraphin Ford! Jason Bertrand Business Manager jbertrand@seraphinford.com 860-875-3369

January 31, 2026

Very thorough but expensive I appreciate the attention and thoroughness inspecting the vehicle. I appreciate the attention and thoroughness of inspecting the vehicle. Hopefully all is well now. More

by djbidwell27
Recommend Dealer
Yes
Employees Worked With
Carla Rodrigues
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Carla Rodrigues
Feb 01, 2026 -

Ray Seraphin Ford responded

It's great to hear that we were able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Ray Seraphin Ford! Jason Bertrand Business Manager jbertrand@seraphinford.com 860-875-3369

October 11, 2025

This is the second vehicle I purchased from this dealer. I like the old school approach they take in selling a truck. No xx, just good information and service. More

by lboudreau1156
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ray
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