Piazza Honda of Reading - Service Center

This began with a well timed and planned marketing campaign initiated by Acura. In Aug., I received a postcard informing of the new 2013s and inviting to test drive one. In fact, I'd receive a free $5 campaign initiated by Acura. In Aug., I received a postcard informing of the new 2013s and inviting to test drive one. In fact, I'd receive a free $59.95 valued A1 service just for doing so. Within the same week I received a letter from Jessica, discussing trading in my 2010 MDX, moving a new 2012 off the lot and lowering my payments. She followed with a call about a week later; I'm a marketing manager, and this was a well-timed plan. I did not act, until my A1 service light appeared another week later. I hope that Acura has all of my onboard information in their datamart; as a customer-based database marketer, this seemed like an even more customer centric plan. I obliged Jessica; we drove the 2013 RDX, since my wife is looking for a new car to replace her '03 Accord. Jessica provided me with the A1 service voucher and I set up my appoint for 8/25. I still wanted to test drive the TSX and the newly nominated TL as one of the best for IIHS frontal crash tests. On Thurs, Sept. 6, I dropped off the MDX for a little warranty service, cup holders and access to the 3rd row seat. No questions asked, they took it and had to overnight parts for Fri, Sept. 7. Except I had a lunch meeting and all of their loaner cars were booked. Jake took the initiative and called me Thurs evening, explaining this, offering to call at 9am Fri morning to find out if service could replace the seats and have my car ready for an hour-long lunch meeting. At 8:30am Jake called to inform me that I could borrow, and test drive, Acura sales manager Mark Kosak's TSX! They even sent a concierge car to shuttle me to the dealership. Again no questions asked. The lunch meeting was very productive. When I returned, Jake informed me that my MDX was ready but would take 30 minutes to cleanup. It was now a little after 1pm and I had a contractor coming to my home at 2pm. Jessica asked if I wanted to drive the new TL while she was with another customer, so I did, returning in time to p/u my MDX and make it home in time for the contractor. This, without a doubt was superior customer service. In the business world, more companies need to integrate their sales teams with their customer service just as Piazza Acura did; I know this for a fact and have used my customer service reps to help "sell," or retain, people who already buy the company's product. Best of all, I never once had to ask for this service; I never had to get defensive and play the victim. Jake, Jessica and Mark took the initiative and solved my problem without question, just like the warranty work. Thanks, Piazza! More

I bring my car in for service all the time and have always been pleased. Mark is excellent and I will continue to bring my car in. always been pleased. Mark is excellent and I will continue to bring my car in. More

GREAT DEALERSHIP!! Took my Odyssey in for service a week or so ago. The Service Dept. is always friendly, prompt and professional. I did not purchase my Odyssey from this dealership but will not hesitate to or so ago. The Service Dept. is always friendly, prompt and professional. I did not purchase my Odyssey from this dealership but will not hesitate to come back for my next vehicle purchase. It was refreshing to walk around the dealership and be greeted by pleasant salesmen that were happy to answer any questions that I had while browsing. I found "Mark" to be very knowledgeable and eager to answer any questions that I had! Always a great experience at Piazza! More

I took my 2004 Acura TL in for 2 safety recalls (power steering hose, windshield wiper motor).Well after they performed the recalls the following occurred. #1 they never called when the service was comple steering hose, windshield wiper motor).Well after they performed the recalls the following occurred. #1 they never called when the service was completed #2 when I went to pick up the car my rear view mirror was damaged. I immediately called to notify them about the mirror. They ask me to bring it in the next day. I brung the car back and they agreed the mirror is damaged, but refuse to pay for it.The service manager offers to split the cost of the mirror they damaged! They could not see how their service person could have damaged my rear view mirror. I'm very disappointed with their service.The mirror cost $115.00, I do not think it's worth alienating a customer for $115.00. More