Parks Ford Lincoln of Gainesville

Parks Ford Lincoln of Gainesville responded

My name is Brent Russell and I am writing to thank you for the wonderful review of Bob Weber and Parks of Gainesville. We sincerely appreciate the FIVE-STAR Review of your vehicle-buying experience. Personally, I found your review particularly creative and informative. I really appreciate the "What He Did NOT Do" approach. We are always looking for ways to strengthen our organization in order to improve they "buying experience" from start to finish. We have learned to "embrace" change in order to grow. Please feel free to call or email me with any questions or comments. It is my pleasure to be of service to you. Respectfully, Brent Russell Director, Customer Relations - "The Guy with the Hat" (352) 372-4251, extension 63226 (rings direct to my desk) BRussell@ParksofGainesville.com

Parks Ford Lincoln of Gainesville responded

Thank you for such a super review of Bill Bowers and Parks of Gainesville. We are sincerely grateful for the comments you have shared in the review - they are very special. Bill has asked me to forward a heartfelt "Thank You" to you...these comments really mean a lot to him. We literally read EVERY review, comment, or suggestion about our Dealership as part of a process to always look for ways to strengthen our performance. We consider "Change" an asset to embrace as opposed to a threat to the norm. Thus, we are always looking for ways to do a better job. Please do not hesitate to call or email me with any comments or suggestions. I am here to serve you at any time. Again, thank you for the wonderful review. Respectfully, Brent Russell Director, Customer Relations - "The Guy with the Hat"

Parks Ford Lincoln of Gainesville responded

Hello: My name is Brent Russell and I am writing to thank you for taking the time to prepare and submit your FIVE-STAR Review of Parks of Gainesville - in particular for Bill Bowers. Bill asked me to forward his own personal thanks as well; the DealerRater Reviews mean a great deal to the individual Sales Personnel. We are always working to strengthen our overall performance to make it easier and more pleasant than ever to buy a vehicle and your feedback is important to this process. Please call or email me with any comments or suggestions at (352) 372-4251, extension 63226 or via email at BRussell@ParksofGainesville.com. I promise, we read every single comment. In addition, should you encounter any difficulties or need assistance, please do not hesitate to let me know - call or email me at any time. In closing, thank you for the wonderful review. Respectfully, Brent Russell Director, Customer Relations - "The Guy with the Hat"

Parks Ford Lincoln of Gainesville responded

Thank you for your FIVE-STAR Review of Bill Bowers and Parks of Gainesville. On behalf of the entire dealership, I wanted to extend a heartfelt "Thank You" for the time and effort you invested to provide this review. My name is Brent Russell and I am writing to let you know we really appreciate your comments and feedback. We literally read every single review, comment, or suggestion about our Dealership. We endorse the concept of continuous change - Change for the BEST. I am grateful for your comments about Bill - your feedback really makes a big difference to him via DealerRater. Should you have any other comments to share, please do not hesitate to call or email me at any time. I am here to serve you. Respectfully, Brent Russell Director, Customer Relations - "The Guy with the Hat" (352) 372-4251, extension 63226 (rings direct to my desk) BRussell@ParksofGainesville.com

Parks Ford Lincoln of Gainesville responded

Thank you for taking time to prepare and submit this review of Cody and Mario from Parks of Gainesville. We are sincerely grateful for the FIVE-STAR Review; these reviews mean a great deal to your Sales Persons. My name is Brent Russell and I actually do read all the reviews and comments about our Dealership. I do this to identify customer suggested opportunities or ideas that can strengthen the way we perform our work...at Parks we ACTUALLY LISTEN to our Customers. Please do not hesitate to call or email me at any time with any questions, concerns, or comments. You can reach me at the number and/or email address shown below. I am here to serve you. With Respect, Brent Russell Director, Customer Relations - "The Guy with the Hat" (352) 372-4251, extension 63226 (rings direct to my desk) BRussell@ParksofGainesville.com

Parks Ford Lincoln of Gainesville responded

My name is Brent Russell and I am writing to say "Thank You" for sharing your Truck Buying experience with Cody Wall at Parks of Gainesville. I am responsible for reading every review about our Dealership and I wanted to let you know we appreciate your review comments. In particular, your DealerRater Reviews mean a great deal to Cody. On behalf of all of us at the Dealership, I hope you are enjoying your new truck. I want to invite you to please call or email me with any questions or issues about your truck. It will be my pleasure to be of service to you. You can reach me at (352) 372-4251, extension 63226 (rings direct to my desk) or via email at BRussell@ParksofGainesville.com. I am here to serve you. With Respect, Brent Russell Director, Customer Relations - "The Guy with the Hat"

Parks Ford Lincoln of Gainesville responded

Thank you so very much for submitting a FIVE-STAR Review of your recent truck shopping experience at Parks of Gainesville. In particular, I wanted to say thank you from Cody Wall who you have mentioned in the review; the DealerRater Reviews really mean a lot to the Sales Person and the Dealership - we are grateful. My name is Brent Russell and I read all of these reviews in order to identify customer suggested opportunities we can adopt to strengthen our Service Departments or reinforce practices that are working well. At Parks of Gainesville, we ACTUALLY Listen to our Customers. I invite you to call or email me at any time with questions, concerns, or issues about your recent purchase. Please do not hesitate to call me at any time and I will get you an answer. You can reach me at the numbers listed below. In closing, I am here to serve you and I appreciate the opportunity! Thank You!! Respectfully, Brent Russell Director, Customer Relations - "The Guy with the Hat" (352) 372-4251, extension 63226 BRussell@ParksofGainesville.com "The Guy with the Hat"

Parks Ford Lincoln of Gainesville responded

My name is Brent Russell, Director of Customer Relations for Parks of Gainesville, and I have invested a substantial level of effort to deal with the concerns expressed in this review. On behalf of the entire Dealership, we are sorry you feel as though something was done that has angered you. As a result, I have offered to meet with the reviewer, agreed to address his concerns, and promised to resolve any issues that may not have been handled properly. Unfortunately, his claims of "bait and switch" are absolutely false. We sold THE car he wanted for the price Parks and the REVIEWER agreed to BEFORE he drove to our Dealership. His claim that we charged too much tax is in error - we have correspondence from the State of Florida stating we charged the appropriate fees. We use a FULL-Disclosure statement in our business dealings...the same form used by more than 91% of all Florida Dealers. The remaining dealers use a form that is NOT a full-disclosure. His claims of manipulating numbers makes no sense as he sat with our Financial Manager for more than an hour where he was able to ask ANY question or address ANY concern. Finally, we recognize there are times when a Customer may feel as though something is wrong and that is when we always make an effort to meet with the Customer to address the concerns. We always do "what is right." It is one of the reasons I am proud to work here and unwilling to work for some other dealerships...I value my own integrity too much. We are sincerely sorry you feel as though something is wrong. With the GREATEST of Respect, Brent Russell (352) 372-4251, extension 63226 BRussell@ParksofGainesville.com

Parks Ford Lincoln of Gainesville responded

My name is Brent Russell and I am writing to say "Thank You" for taking the time to submit a DealerRater Review of Parks of Gainesville, including Brian Vance. Your comments about Brian and the way he worked with you are greatly appreciated. I know they mean a lot to him - Thank You. Second, I wanted you to know that we are always working on ways to strengthen the way we service our Clients and we have found the comments provided by our Customers can be very useful to implement. That is why we read every single, review, or comment about the Dealership - all part of learning how to change for the BEST. Should you have any questions or need any other assistance, I would encourage you to call or email me. You can reach me at (352) 372-4251, extension 63226 or via email at BRussell@ParksofGainesville.com. Again, thank you for your response. Respectfully, Brent Russell Director, Customer Relations "The Guy with the Hat"