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Northgate Ford

Cincinnati, OH

4.4
718 Reviews

8940 Colerain Avenue

Cincinnati, OH

45251

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Showing 718 reviews

June 28, 2012

Andre my sales consultant was awesome! The lady who reviewed the Sun and Sync packaged was outstanding! Northgate Ford is fantastic..from my first visit ti the final purchase. I felt completely comfort More

by Rob saffron
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Andre, Andre Singleton
June 14, 2012

I have been to Northgate Ford twice: once to find my new car and the second time to get some help with re-setting the hard drive. Both times were excellent in terms of service and friendliness. Robert Quic More

by Carol Gessner-Livingston
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Robert Quick
May 22, 2012

My experience at Northgate Ford was excellent. I worked with salesman Michael Lewis and GM Steve Reichart. During the entirde process I felt that they did have my interest in mind. I never felt that they w More

by lillard
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Michael Lewis
May 11, 2012

Internet department answered questions and went above and beyond in searching for my new F150! I will refer all my friends and family to the girls who were the reason we purchased our truck More

by truckingirl
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Internet
September 01, 2011

I would not recommend this dealership. I had a deal worked out for a vehicle with these people. I was getting the internet price for the truck however on the lot they still had a sticker price for 5000 More

by kathleen03
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
greg, steve, vicki
August 14, 2011

Steve helped me find the perfect car for me within my price range. He made sure I recieved all of the features that were important to me, this made the whole car shopping experience a lot simplier and al More

by al283
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Steve Fliehman
July 01, 2011

I give this ford dealeship 5 stars. I am so grateful to have purchased my first car 2011 ford escape hybrid limited from this dealership. Melanie, the internal manager was extremely helpful and approacha More

by mardiex
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Melanie Parsons
November 17, 2010

This dealership was very responsive and quick to my internet inquiry for a 2011 Lincoln MKX. Good. The price quoted online was good and the package on the car was what I wanted. The internet sales More

by lighthouse2003
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
No
Employees Worked With
Northgate Ford
Dec 08, 2010 -

Northgate Ford responded

I appreciate the time and energy it took to provide such an in depth review. Feedback is always valuable and is taken very seriously. I wanted to thank you and provide some insight to some of your comments. The reason you are “switched” to a salesperson instead of the internet person you developed a relationship with is so the people that handle the internet leads can provide a prompt response to all inquiries. If the internet salesperson is physically with a customer, they can’t provide the “very responsive and quick” reply to internet inquires. Overall, I found having a dedicated internet department to be the most customer friendly process. The salesperson, Shawn, mentioned the dealerships free oil changes for life program. This program exceeds the complimentary 4 year program that Lincoln offers. How is this “not good”? We didn’t have a 2011 MKX on the lot when you inquired. The internet sales department located a car at another dealership and provided a sales quote to you. When you arrived at our store, we found that the MKX was just sold by the other dealership. So, the salesperson and sales manager searched for other options for you. The other MKX’s had either more equipment or were going to be more expensive for the dealership to obtain the car. In all cases, we were providing you with the most competitive quote we could on those particular vehicles. To think that this was some sort of planned event of “bait and switch” is not accurate. Cars do sell at other dealerships and cars aren’t all built with the same equipment. The idea of dealerships trying to “hit a home run” or using a “bait and switch” tactic are long gone and don’t exist at this store. To say that Northgate Ford only cares about the sale and doesn’t care about future sales is absolutely not true. Repeat business and word of mouth is the only way to survive in this business. We do provide great customer service and we will work hard every day to improve on that customer service. Yes, we do want to “earn your business”. We try to do whatever we can to put a deal together and sell cars. I’m sorry the words “earn your business” were offensive. This wasn’t our intention to annoy you with those words. Steve Reichert General Manager Northgate Ford Lincoln Mercury 513-385-1414 sreichert@northgatefordlm.com

Dec 08, 2010 -

lighthouse2003 responded

Steve, First, I appreciate your response. Thank you. While my review may have had a bit of bite to it, I still stand behind it. The dealership in which I bought my vehicle that same day I was in your dealership did not "switch" to another person. They did have another person compliment the process but the person I contacted online was easily accessible throughout the process. This particular dealership has their system set up like a buddy system in a way. It was effective. It was efficient and I purchased my car in under 2 hours, including a test drive. Add on 30 minutes to wrap up financing. It took me over 2 hours at your dealership just to find a car and the staff to come up with the first price quote and then another 30 minutes after telling me twice that they made a mistake because they didn't realize it was another vehicle spec that were looking at. Add on more time for the cliche sales manager to come over to ask me what it would take to sell me a car when I plainly told them earlier I wanted to leave and to give my keys back. Again, if the sales manager has to ask me what it would take to earn my business then he knows has not earned my business and it is on him to offer me a price. Not the other way around. Add on the fact, your dealership did not have any MKX on the lot and then he expects me to buy a car without a test drive or physical examination. Boy, he better make me an offer I can't refuse. I even mentioned this and he tacked on another "possible" $500 off if he made a few calls. Please... talk is cheap. I went to the other dealership, the initial price they gave me was already lower than your price without me even asking about other incentives, which they also gave me. They demonstrated they wanted my business. The other dealership had the vehicle waiting for me to test drive. Again, a demonstration of wanting my business. Even though your dealership did not have a vehicle to test drive they did not even offer to have me test drive an Edge, which as you know is based on the same basic design. While I realize the MKX was not available on the lot, the lack of knowledge about the new 2011 MKX by your staff was troubling. Why did the staff not know what type of color the limited edition actually looks like? How come they don't know the features of the MYSync system? Why did they know know what is available in certain packages but not others. While I realize a dealership may have a lot of cars to know about, it would seem the staff would want to study new year models features inside and out. They want to earn my business right? Does Ford not tell their dealerships anything? Even basic information like available colors. In fact, I knew more about the vehicle from online resources than your own sales staff. So I hope you can see why I am frustrated to have been there that long when I could have just gone to the sales manager myself to settle on a price. By the way, your sales manager, or who I assume to be a sales manager, did not know all the features of the new 2011 MKX either. So in conclusion, as I stated previously, while I realize you are trying to "earn my business", the way to do that is by doing and not mere company slogans and cliche sales procedures, which by the way is used by every other dealership in the tri-county and beyond. Each stage of the sales process, I explained to my wife, the part of the sales process that would happen next and you guessed it, I was right on. Again a sign of lack in innovation and thought. But this is not a specific critique on your dealership alone since your dealership is doing the same thing and slogan as all the others. So, it really should not be a surprise that I might as well go to another dealership if they are all the same. Fortunately, I found a dealership that thinks and demonstrates outside the box. Again, thank you for your response.

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