Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Mazda Lakeland
Lakeland, FL
335 Reviews
Mazda Lakeland is proud to join the successful Holler-Classic Family of Dealerships, which has been serving the surrounding Central Florida community for 80 years since 1938! Our group's motto, "Never forget your customer - Never let your customer forget you!" comes straight from the mind and heart of the William E. "Bill" Holler, the first of the Holler family to go into the automotive industry. Long before motivational speakers became fashionable, Bill Holler was an institution! Automotive News described him as a spellbinder, a table-pounder, and an evangelist. But he didn't sell cars on personality alone. By understanding customer wants and needs, Bill was able to develop innovative programs to inspire dealers to establish new sales records.
Roger III, Chris, and Jill Holler Rogers (Vice-Presidents of our automotive group) are the great-grandchildren of the fabled Bill Holler. He founded the General Motors Dealers' Son School established to prepare dealers' offspring to inherit the family franchise and his son, grandson, and great-grandchildren were all graduates. From 1929 when General Motors Chairman, C.S. Mott, hired Bill to be Vice President of GM and General Sales Manager of Chevrolet until his retirement in 1945, Bill Holler earned a distinguished reputation as a tireless listener to the dealer, implementing trend-setting innovations and establishing programs to teach the fundamentals of auto sales and quality service still in use today. A believer that a good sales person is critical to our economy, Bill elevated the standards of our profession. In sales literature and speeches he often pointed out that the commander who leads the troops in battle...the volunteer who raises funds for charity...the homeowner who gets the neighborhood involved in a community project...is doing a sales job.
We also have access to extensive inventory across the Holer Classic Family of Dealerships, including dealerships serving Genesis Orlando, Audi Orlando, Honda Orlando, Mazda Orlando, Hyundai Orlando, and a second Honda Orlando dealership serving the Winter Park area. As well as additional inventory at Driver's Mart for Used Cars Orlando.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 6:00 PM
Sunday 11:00 AM - 4:00 PM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 335 reviews
November 25, 2016
BEST DEALERSHIP EXPERIENCE I HAD BEEN TO AND SPOKEN TO A NUMBER OF DEALERSHIPS IN SEARCH OF A NEW CAR AND WAS GETTING EXHAUSTED FROM MY SEARCH AND DEALING WITH SALESMAN THAT WER I HAD BEEN TO AND SPOKEN TO A NUMBER OF DEALERSHIPS IN SEARCH OF A NEW CAR AND WAS GETTING EXHAUSTED FROM MY SEARCH AND DEALING WITH SALESMAN THAT WERE WAY TO AGGRESSIVE AND UNFRIENDLY. WHEN I WALKED UP TO THE ED MORSE DEALERSHIP I WAS GREETED OUTSIDE BY TONY AND I IMMEDIATELY FELT RELAXED AND COMFORTABLE. THINGS COULDN'T HAVE GONE MORE SMOOTHLY. I GOT THE CAR I WANTED AT A GREAT PRICE NO HAGGLING NO BULL****. EVERYBODY THERE WAS VERY FRIENDLY AND SINCERE. I HIGHLY RECOMMEND THIS DEALERSHIP. More
by DAVE
Employees Worked With
John Davis, Gary Parson, Tony Lendl
November 18, 2016
My favorite dealership! I have been taking my mx5 to Ed Morse Mazda in Lakeland, FL since I purchased it. The technicians always are willing to spend a while discussing an is I have been taking my mx5 to Ed Morse Mazda in Lakeland, FL since I purchased it. The technicians always are willing to spend a while discussing an issue and explaining exactly why a repair is needed or how an issue may have occurred. The technicians know the mx5 inside and out and I wouldn't trust any old mechanic to work on mine. They always remember me by name and make me feel very welcome. The sales team are also a group of great people. Never pressuring or aggressive. I actually love hanging around the sales floor and talking Mazda with the employees while my car is being serviced. Every single employee from the receptionist to the sales team to the techs and everyone in between are very personable and know how to treat customers. More
by MatsudaMX5
Employees Worked With
James Scaglione, Curt Steere, Bob Nelson, Tony Lendl, Mark Burton, Travis Wilbanks, Phillip Greene, Russell Monroe, Daniel Lester, Quin McAllister, Jerry Monroe, Neil Iskowitz, Alisa Turner, Peter Mack
November 17, 2016
Great Customer Service Jerry and Phillip worked with me on two occasions for the same issue. Their customer services was outstanding. They were very kind and timely in ke Jerry and Phillip worked with me on two occasions for the same issue. Their customer services was outstanding. They were very kind and timely in keeping me updated on the status of my car especially since it was towed and I didn't arrive with the car. I live in the Orlando area and had my car sent to Ed Morse because of their reputation and honesty with me as we tried to diagnose my car by phone when I was in the process of researching who to send it to. Thank you Ed Morse Mazda for turning my lemons into lemonade! More
by Osceola Michelle
Employees Worked With
Phillip Greene, Jerry Monroe
November 12, 2016
Great experience with used car purchase This dealer was very fair to work with. I found a car I liked and drove an hour away to purchase. I was very please at how accommodating the staff was This dealer was very fair to work with. I found a car I liked and drove an hour away to purchase. I was very please at how accommodating the staff was. The sales manager Curt went over and above to make sure I was satisfied with my purchase. More
by Car guy 14
Employees Worked With
Curt Steere
November 11, 2016
Very nice sales experience Just leased 2016 MX5 Miata Grand Touring. No sales pressure. Travis was patient and professional. A great team. Nice waiting area. Wish Mazda dealersh Just leased 2016 MX5 Miata Grand Touring. No sales pressure. Travis was patient and professional. A great team. Nice waiting area. Wish Mazda dealership was nearer to Lake Wales though. More
by SLPMX5
Employees Worked With
Travis Wilbanks
November 10, 2016
Above and beyond I bought my Mazda at another dealership and ended up not liking their service department so I checked out Mazda. I love Mazdas service department! I'v I bought my Mazda at another dealership and ended up not liking their service department so I checked out Mazda. I love Mazdas service department! I've taken my car in several times for oil changes, new tires, new keys made, they let me know when there is a recall. They went above and beyond this past week when my rear differential went. They made sure I got the best price, got me and my toddler a ride home, called to make sure the rental company picked me up. As always they kept me updated through the whole process. I'm always happy with the service that I get and will definitely go back and in the future use them for purchasing a vehicle. Thank you Jerry and Phill in the service department for all of your help! More
by Jessica H
Employees Worked With
Phillip Greene, Jerry Monroe
August 30, 2016
Dan is the Man! Dan was extremely professional, patient and thorough throughout our entire experience. He cares a great deal about his customers and making sure they Dan was extremely professional, patient and thorough throughout our entire experience. He cares a great deal about his customers and making sure they are satisfied. We will definitely return to Ed Morse Mazda for all future vehicle needs. More
by KimHolmes
Employees Worked With
Gary Parson, Daniel Lester
August 25, 2016
Mazda CX-3 Jerry was very attentive and positive but I felt he was pressured to keep after me to track the status of my cash from my financial advisor which took Jerry was very attentive and positive but I felt he was pressured to keep after me to track the status of my cash from my financial advisor which took longer than anticipated for several reasons. He was able to locate the car model/color desired. Connie Tanner More
by Connie
Employees Worked With
John Davis, Gary Parson, Jerry Monroe
August 18, 2016
Awesome I had an amazing experience at the Mazda and thanks to Jerry and Gary for helping me get my Rave4 and a smooth process,thanks again. Amy I had an amazing experience at the Mazda and thanks to Jerry and Gary for helping me get my Rave4 and a smooth process,thanks again. Amy More
by Dellia48
Employees Worked With
Gary Parson, Jerry Monroe
March 28, 2016
Great used car and great service I bought my used car from Ed Morse Mazda in September 2015. 6 months later, I needed to have it serviced under warranty. The team took care of me an I bought my used car from Ed Morse Mazda in September 2015. 6 months later, I needed to have it serviced under warranty. The team took care of me and provided me rental while the performed the work. It was a great experience from purchase to service. If I need further service, I won't hesitate coming back. Thanks all. More
by reader
Employees Worked With
Curt
