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Mazda Lakeland
Lakeland, FL
330 Reviews
Mazda Lakeland is proud to join the successful Holler-Classic Family of Dealerships, which has been serving the surrounding Central Florida community for 80 years since 1938! Our group's motto, "Never forget your customer - Never let your customer forget you!" comes straight from the mind and heart of the William E. "Bill" Holler, the first of the Holler family to go into the automotive industry. Long before motivational speakers became fashionable, Bill Holler was an institution! Automotive News described him as a spellbinder, a table-pounder, and an evangelist. But he didn't sell cars on personality alone. By understanding customer wants and needs, Bill was able to develop innovative programs to inspire dealers to establish new sales records.
Roger III, Chris, and Jill Holler Rogers (Vice-Presidents of our automotive group) are the great-grandchildren of the fabled Bill Holler. He founded the General Motors Dealers' Son School established to prepare dealers' offspring to inherit the family franchise and his son, grandson, and great-grandchildren were all graduates. From 1929 when General Motors Chairman, C.S. Mott, hired Bill to be Vice President of GM and General Sales Manager of Chevrolet until his retirement in 1945, Bill Holler earned a distinguished reputation as a tireless listener to the dealer, implementing trend-setting innovations and establishing programs to teach the fundamentals of auto sales and quality service still in use today. A believer that a good sales person is critical to our economy, Bill elevated the standards of our profession. In sales literature and speeches he often pointed out that the commander who leads the troops in battle...the volunteer who raises funds for charity...the homeowner who gets the neighborhood involved in a community project...is doing a sales job.
We also have access to extensive inventory across the Holer Classic Family of Dealerships, including dealerships serving Genesis Orlando, Audi Orlando, Honda Orlando, Mazda Orlando, Hyundai Orlando, and a second Honda Orlando dealership serving the Winter Park area. As well as additional inventory at Driver's Mart for Used Cars Orlando.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 6:00 PM
Sunday 11:00 AM - 4:00 PM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
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Showing 330 reviews
November 10, 2016
Above and beyond I bought my Mazda at another dealership and ended up not liking their service department so I checked out Mazda. I love Mazdas service department! I'v I bought my Mazda at another dealership and ended up not liking their service department so I checked out Mazda. I love Mazdas service department! I've taken my car in several times for oil changes, new tires, new keys made, they let me know when there is a recall. They went above and beyond this past week when my rear differential went. They made sure I got the best price, got me and my toddler a ride home, called to make sure the rental company picked me up. As always they kept me updated through the whole process. I'm always happy with the service that I get and will definitely go back and in the future use them for purchasing a vehicle. Thank you Jerry and Phill in the service department for all of your help! More
by Jessica H
Employees Worked With
Phillip Greene, Jerry Monroe
August 30, 2016
Dan is the Man! Dan was extremely professional, patient and thorough throughout our entire experience. He cares a great deal about his customers and making sure they Dan was extremely professional, patient and thorough throughout our entire experience. He cares a great deal about his customers and making sure they are satisfied. We will definitely return to Ed Morse Mazda for all future vehicle needs. More
by KimHolmes
Employees Worked With
Gary Parson, Daniel Lester
August 25, 2016
Mazda CX-3 Jerry was very attentive and positive but I felt he was pressured to keep after me to track the status of my cash from my financial advisor which took Jerry was very attentive and positive but I felt he was pressured to keep after me to track the status of my cash from my financial advisor which took longer than anticipated for several reasons. He was able to locate the car model/color desired. Connie Tanner More
by Connie
Employees Worked With
John Davis, Gary Parson, Jerry Monroe
August 18, 2016
Awesome I had an amazing experience at the Mazda and thanks to Jerry and Gary for helping me get my Rave4 and a smooth process,thanks again. Amy I had an amazing experience at the Mazda and thanks to Jerry and Gary for helping me get my Rave4 and a smooth process,thanks again. Amy More
by Dellia48
Employees Worked With
Gary Parson, Jerry Monroe
March 28, 2016
Great used car and great service I bought my used car from Ed Morse Mazda in September 2015. 6 months later, I needed to have it serviced under warranty. The team took care of me an I bought my used car from Ed Morse Mazda in September 2015. 6 months later, I needed to have it serviced under warranty. The team took care of me and provided me rental while the performed the work. It was a great experience from purchase to service. If I need further service, I won't hesitate coming back. Thanks all. More
by reader
Employees Worked With
Curt
February 01, 2016
Great customer service. Made the car buying nightmare a pleasant experience. Professional and helpful with my questions. Especially Travis Willbanks. They were able to comple Made the car buying nightmare a pleasant experience. Professional and helpful with my questions. Especially Travis Willbanks. They were able to complete the paperwork in a short amount of time. More
by Cobraman
Employees Worked With
Travis Willbanks
June 14, 2015
Friendly, Helpful, Great place to buy a car! Visited the other day when looking for a used car. Sales and management staff were knowledgeable, friendly and able to give me ballpark figures for ho Visited the other day when looking for a used car. Sales and management staff were knowledgeable, friendly and able to give me ballpark figures for how much things would be for different vehicles I was interested in. I decided to visit some other dealerships and found my experience and their pricing to be no where near the level of service and competitive pricing I found at Ed Morse Mazda. I came back to Ed Morse Mazda to buy my car. They were able to get me out the door with a car I loved, at a price I was happy with, and service that rivaled all of their competitors. More
by mkeller
Employees Worked With
John, Mark, Gary, Phil
March 27, 2015
Wonderful dealership with even better employees They work hard to listen and provide exactly what you're looking for. They make you feel right at home as soon as you walk in the door. I would recomm They work hard to listen and provide exactly what you're looking for. They make you feel right at home as soon as you walk in the door. I would recommend Ed Morse Mazda of Lakeland to everyone! More
by tvm16
Employees Worked With
Mark; Gary; Matt
February 04, 2014
I came just to look, not really negotiate and felt pressured. One of my biggest weaknesses is just that and it was taken advantage of. After they figured I'd look at online specials they jacked up pri pressured. One of my biggest weaknesses is just that and it was taken advantage of. After they figured I'd look at online specials they jacked up prices on specific ones they were offering me at the dealer. In the end I was just tired and did need a new car for school, but I didn't have to leave feeling used. Overall it was a horrible experience and if I could go back I would. More
by Sancheezy
Employees Worked With
Keith
July 18, 2013
I just wanted to say thank you for the great job your team did. I've owned a good number of cars but this was the first time I purchased one from a dealer, and brand new at that. I always hated the fact team did. I've owned a good number of cars but this was the first time I purchased one from a dealer, and brand new at that. I always hated the fact that every dealership I went to I was bombarded by salesmen when I was just there to look around and if I was interested in a car they would go back and forth playing the numbers game. I LOVED the fact that I could walk up and look at the cars without being swarmed by a team of salesmen. Robert Works came out and gave me some info about the car, I told him I was still deciding between the MazdaSpeed and a Subaru so I wasn't ready to purchase yet and without hesitation he said "I'll go grab the keys and we can take this for a test drive." I knew when I got back to the dealership that it was the car for me. I gave Robert a number that I wanted to be out the door at (and told him I knew it wasn't possible) but he said he would see what he could do. When he came back with $800 over my price I was absolutely shocked... Not only that but he didn't try to play any games, he gave me the out the door price straight up. I must say it was the most pleasant experience I have ever had buying a car and anyone I know looking for a Mazda will sure get an earful from me on how great your team is. I would also like to personally thank Robert, he was extremely helpful and professional. Robert is the perfect example of how all car salesmen should be! Great team you have there and I am glad I was able to get the car I wanted at the price I wanted without any hassle. More
by litylshue
Employees Worked With
Robert Works
