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Lou Bachrodt Auto Mall

Rockford, IL

4.7
2,163 Reviews

7070 Cherryvale N Blvd

Rockford, IL

61112

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Showing 2,163 reviews

December 14, 2022

Easy hassle free car buying experience. They worked to get what I needed at the price I was looking for! More

by Tcalhoun
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sam Ferrille
December 11, 2022

Very nice experience getting me into my first dealership bought car. Will gladly be back for future purchases! More

by danielle.d
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Fil Sotomayor, Jennifer Morelock
Jan 23, 2023 -

Lou Bachrodt Auto Mall responded

That is wonderful to hear Danielle. A new car is a big deal and it should be fun and stress-free! Glad to hear your buying experience was just that. Thank you for taking the time to share your 5 star experience with the team. Enjoy that new VW! Sincerely, Charlie Hansmeyer, General Manager charlie.hansmeyer@bachrodt.com

December 03, 2022

Extremely friendly and helpful. NOT PUSHY at all! This is our second truck in a row from this dealership and Prosper, our salesperson! More

by birtelljeff@gmail.com
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Prosper Rubino, Bill Rusch
Jan 23, 2023 -

Lou Bachrodt Auto Mall responded

Love to see your buying experience was fun and hassle-free. No pressure. No gimmicks. Just help to find the vehicle that's just right for you. Thank you for taking the time to share your 5 star experience with Prosper the team. Sincerely, Charlie Hansmeyer, General Manager charlie.hansmeyer@bachrodt.com

Jan 23, 2023 -

birtelljeff@gmail.com responded

Sales people were excellent, couldn’t be better. I also got the two years of all scheduled maintenance free as well! Hey, that’s also great! However, I had an issue with the new truck-backup camera stopped working-and I called to schedule to get it looked at, and was told that there were no loaner cars available and as far as a rental, only one person could request that and she was gone for the weekend. She also told me that there is no guarantee I would get a rental. (Which has never been an issue at other dealerships). I asked what I should do because I live 40 miles away and this is our only vehicle…I couldn’t just drive up and then be told it’s not going to happen and then sit there all day while they diagnose an electrical issue. I said, I guess I’ll just have to go somewhere else, and the girl on the phone said…well, that’s why I’m telling you now to make arrangements or you are welcome to go somewhere else. I asked if there was anyone else there that could make that decision and they said they would get me a manager. After several no answers to different lines, it just started ringing and ringing and then I was put on hold and no one ever came back so I hung up. Additionally, no one ever called me back either! So, I guess I buy the vehicle there, get my scheduled maintenance done there for the next two years, and all others issues I will take to DeKalb Sycamore Chevy…where the either get me a rental for warranty work-NO QUESTIONS-or they have a shuttle if I don’t need to have a vehicle that particular day. I’m extremely disappointed in the “service after sales” commitment or lack thereof! I would think that a customer with a 50,000.00 truck that experiences electrical issues before 1500 miles would warrant better concern than the none at all that I received!

November 30, 2022

I have always had good service for my car. Your advertisement stated you take compeditors coupons for oil changes. I brought in one I had just received in the mail for $34.95. He said we can't More

by taken
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
don't remember his name
Jan 23, 2023 -

Lou Bachrodt Auto Mall responded

My apologies for the confusion. We do match other dealerships' pricing, however, we can't match every coupon. Our costs for GM parts is much more expensive than the price lube chains pay for the materials. Our Bachrodt Care price is a package that covers 3 oil changes, cars washes, and tire rotations. Sounds like you have a few freebies coming your way. This absolutely should have been communicated with you more clearly. I encourage you to reach out to me directly to review your invoice. I'd love the chance to make things right. Sincerely, Jim Lathrop, Service Manager jim.lathrop@bachrodt.com

November 23, 2022

Great experience at Lou Bachrodt Auto Mall thanks to the friendly staff and specially Jennifer! More

by valpacheco
Sales Price Transparency
Recommend Dealer
Yes
Employees Worked With
Fil Sotomayor, Jennifer Morelock
November 15, 2022

Fil, John, and Jenni were great to work with. Jenni was very thorough with explaining all the functions and benefits our new car has. Fil was our first contact, and he was very friendly and helpf More

by DougBice
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Fil Sotomayor, Jennifer Morelock, John Schopf
Nov 15, 2022 -

DougBice responded

Great experience

November 09, 2022

Sam Ferrille specifically was wonderful to work with. He went above and beyond to ensure everything was taken care of and I was comfortable with my new car. He spent all the time needed with me before th More

by kristamstarr
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sam Ferrille, Brian Timm, Bill Rusch
November 08, 2022

This dealership was great throughout our experience buying our vehicles. Joe was great at answering all our questions, before and after our purchases. I really appreciate his freindly demeanor and pati More

by Eagleyes75
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Joe Luy
November 08, 2022

Called service and Brian answered the phone to schedule an oil change. Backed him the price and to see if any openings he stated no but there is the next day (which didn't work as I am flying out later tod More

by av8tore71
Service Price Transparency
Service Communication
Recommend Dealer
No
Employees Worked With
Brian Timm
November 07, 2022

It was a great experience to come in to lou bachrod to get the truck I really wanted it More

by Noemigama85
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Fil Sotomayor, Jennifer Morelock
Nov 07, 2022 -

Noemigama85 responded

I have the truck wath i was looking for.. Thanks to everyone for answer all my questions

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