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Liccardi Ford Lincoln

Watchung, NJ

3.6
402 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
Contact Dealership

1615 Route 22 West

Watchung, NJ

07069

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Showing 402 reviews

July 29, 2022

Class act customer service. Very professional. Would highly recommend and definitely return for future services. More

by theresalynne711
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Paul Bonilla
Aug 01, 2022 -

Liccardi Ford Lincoln responded

Hi, thank you for taking the time to leave us your response to our Staff's outstanding customer service! If there is anything else we can do to assist you, please let us know! Take care!

July 29, 2022

Consistently great service. I bring all my vehicles here. Staff is very friendly, and helpful. And as usual Carrie was awesome! More

by Mike
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Carrie
Aug 01, 2022 -

Liccardi Ford Lincoln responded

Hi Mike, our Staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! Please let us know if there is ever anything else we can do for you! Safe travels!

July 25, 2022

Liccardi Ford-Lincoln always manages to service my 2020 Lincoln MKZ quickly and competently, and it leaves the dealership riding and looking like a brand new car! Hats off to Paul Bonilla - Svc. Advisor, More

by Russell14
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Paul Bonilla, Rob Ventura and Mike Sisco
Jul 28, 2022 -

Liccardi Ford Lincoln responded

Hi, thank you for your kind review; we are happy to pass along your comments to the team here at Liccardi Ford, Inc.! Please let us know if there is ever anything else we can do for you! Safe travels!

June 03, 2022

Hey Don't care about anything once the sale is complete even if there at fault More

by Getting screwed
Customer Service
Recommend Dealer
No
Employees Worked With
Diane Estrella
3.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 05, 2022 -

Liccardi Ford Lincoln responded

Hi, thanks for taking the time to leave us your honest feedback. We are disappointed to hear you did not receive top-notch customer service from us and would like the opportunity to try and make this right with you, if we still can. Please contact our service manager, Robert Ventura, at 732-507-2558 and we will do our best to make this better. We hope to hear from you soon.

Jun 07, 2022 -

Getting screwed responded

I called the number you said to call and the message said that number has not been set up, whatever that means, i guess its your way of still avoiding this.

Jun 07, 2022 -

Getting screwed responded

Did you guys ever give any thought about owning up to solving this problem or are you hoping it just goes away

June 01, 2022

Just finished a well executed transaction with Pablo Idrovo at Liccardi Ford. He was attentive and helpful in my decisions with a much appreciated straight forward and honest approach. Pablo communicate More

by cdombalis
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Pablo
Jun 03, 2022 -

Liccardi Ford Lincoln responded

Hi, thank you for taking the time to leave us your response to our Staff's outstanding customer service! As one of our valued customers, we want to sincerely thank you for your business and we hope to see you here again down the road!

April 23, 2022

So far not impressed with the process or sale. Test drove a used Mazda then went back the next day to purchase after some negotiations. I wasn’t brought to examine the vehicle again prior to signi More

by Lanajade812
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Diane Estrella
3.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Danny Lovaglio, Charlie Samons
Apr 25, 2022 -

Liccardi Ford Lincoln responded

Hi, thanks for taking the time to leave us your honest feedback. We are disappointed to hear you did not receive top-notch customer service from us and would like the opportunity to try and make this right with you if we still can. Please contact our Service Manager, Robert Ventura, at 732-507-2558 and we will do our best to make this better. We hope to hear from you soon.

Apr 25, 2022 -

Lanajade812 responded

I was actually at the dealership today for the scratch repair but you were sent the wrong paint so I have to come back. I was handed a copy of the warranty and they’re working on rectifying the credit card fee. Once that’s settled, and the documented scratch is repaired, if you guys are willing to also: -fix the scuff on the rear right bumper -perform a maintenance - change all other filters (cabin, air, transmission, fuel) ..then once registration is complete and the title is in my hands I will change this 2 star review to a 5. I feel it’s very minor things to resolve the situation. Appreciate your consideration.

April 19, 2022

Service department was friendly and service was relatively quick despite the busy waiting room. Will be back. More

by jamief
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Carrie
Apr 22, 2022 -

Liccardi Ford Lincoln responded

Hi, we are happy we could make your experience a positive one! At Liccardi Ford, Inc., we value our customers and we look forward to seeing you on your next visit. Take care!

March 04, 2022

I am elated with my experience at Liccardi Ford. My daughter was in need of a new car after a terrible car accident, so, my fiancé suggested I call a dealership in Virginia because he had had a good More

by Ro P
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Pablo, Sulu, Charlie
Mar 05, 2022 -

Liccardi Ford Lincoln responded

Hi, our Staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! Your recommendation means so much to us and we're so happy to have earned it. Thank you for taking the time to let the world know about your positive experience. Have a great day!

February 25, 2022

I bought my mustang into Liccardi ford and dealt with Carrie she got my car in fast and at a reasonable price I do recommend Liccardi ford and Carrie More

by martinjfranklin
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Carrie Howard
Feb 27, 2022 -

Liccardi Ford Lincoln responded

Hi, we appreciate your recommendation of our dealership! At Liccardi Ford, Inc., we value our customers and we look forward to seeing you on your next visit. Take care!

February 10, 2022

They have a vehicle I am/was interested in. When I asked about their "dealer fees" structure, two different "Internet Sales Specialists", they were unwilling to discuss; I suspect the fees are exorbitant; k More

by Joe7bros
Recommend Dealer
No
Employees Worked With
Rebecca, Jessica
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