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Liccardi Ford Lincoln
Watchung, NJ
402 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 402 reviews
August 05, 2022
I currently own a Ford Mach E and a Jeep Grand Cherokee L. I have enjoyed Ford vehicles. So I recently contacted this dealership about a Ford Bronco Black Diamond to replace my Jeep. It is listed on the L. I have enjoyed Ford vehicles. So I recently contacted this dealership about a Ford Bronco Black Diamond to replace my Jeep. It is listed on their website and on cars.com for 47k So after about a week of phone tag with someone names Rebecca, I decided to call the main number and ask for any salesperson. When I finally got to speak with a salesperson at Liccardi Ford. The person immediately told me that the car advertised on the website for 47k would have a markup (unadvertised) by 15k. He was adamant that he was being transparent for some reason. I disagreed, transparent would mean that the 15k would be a part of or advertised online upfront. I'm not knocking any dealership having a markup on a new car. I have an issue when the markup is not being advertised on the dealerships' websites or other online sources. This gives me the impression that the dealership is hiding this false advertising from the manufacturer that may have rules. I'm sure Lacacardi Ford and other dealerships like them would not admit that they elevate the price above MSRP in this manner. In my opinion, the market will not always be this way, and I hope that customers will hold dealers like this responsible for this these type of false advertising in the future by not purchasing cars from dealerships like this so that can go out of business. I plan to report Laccardi Ford's practices to the Ford Corporation, and if my report can prevent them from getting car allocations in the future, that will be worth my time and effort. I don't recommend this dealership under any circumstances to purchase a new or used car. More
by aakendrick
Employees Worked With
Various Service Reps
August 01, 2022
Carrie in the service department is amazing. Always available to answer any questions I have. If I’m the area, give Liccardi Ford a call and ask for Carrie. Always available to answer any questions I have. If I’m the area, give Liccardi Ford a call and ask for Carrie. More
by Mike M
Employees Worked With
Carrie
July 30, 2022
I always get served with respect and they go in great details about the service I need done to my truck. details about the service I need done to my truck. More
by tpittmano777
Employees Worked With
July 30, 2022
Service staff is amazing! ! They are so helpful. Thank you Liccardi Ford Lincoln Service Department! ! They are so helpful. Thank you Liccardi Ford Lincoln Service Department! More
by Lynn
July 29, 2022
I spoke with Paul over the phone from service and he was extremely knowledgeable and helpful with all of my questions. extremely knowledgeable and helpful with all of my questions. More
by Pbonilla0205
Employees Worked With
July 29, 2022
Great service Carrie Paul and Joe imports department are always so helpful. They just handled a concern with my tires that I couldn’t have done without them. Give them all a raise. always so helpful. They just handled a concern with my tires that I couldn’t have done without them. Give them all a raise. More
by wbhdrh
Employees Worked With
