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Liccardi Ford Lincoln

Watchung, NJ

3.7
400 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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1615 Route 22 West

Watchung, NJ

07069

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Showing 400 reviews

February 14, 2012

The dealer and sales manager were very professional. I did not feel overwhelmed as is sometimes the car purchasing experience. We will be returning with our son who is in the market for a new vehicle. M More

by JOANNE SISK
Customer Service
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Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Thomas Pierce
January 27, 2012

Gino was Fantastic! Made the transaction quick and easy! We will be back for our next transaction in a couple of years. I would recommend this dealership. Bruno & Voula More

by bruno111
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Recommend Dealer
Yes
Employees Worked With
gino marfugi
January 26, 2012

I found this to be a very pleasurable experience,Scott was the best salesmen I have ever encountered,he was knowledgeable and courteous and did not pressure us in anyway.My wife and I will not only recomm More

by Stl975
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Recommend Dealer
Yes
Employees Worked With
Scott Lyons
January 23, 2012

We have been leasing from this dealership for several years now. Perhaps some of the other reviewers who didn't have the same great service worked with newer sales staff. Our experience has been consiste More

by millerb
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Recommend Dealer
Yes
Employees Worked With
Mike D
January 20, 2012

We have been buying and leasing vehicles from the Liccardi owned dealerships since 1994. The sales and service employees have made the experience an enjoyable one. We currently have leased a 2012 For More

by forefront
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Friendliness
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Recommend Dealer
Yes
Employees Worked With
Scott Lyons
December 31, 2011

This dealership has the most unprofessional sales team and process I have experienced in the past 25 years. Their lack of knowledge in the new features and capabilities of the high-end Lincolns is an emba More

by CandyRedHybrid
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Price
Recommend Dealer
No
Employees Worked With
Max and his boss
December 09, 2011

I should have read these reviews before going. I was also tricked by the 100% CUSTOMER SATISFACTION banners throughout the dealer. Boy, they could not be more wrong. I worked with Souleiman. Avoid him at a More

by jjose33
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Recommend Dealer
No
Employees Worked With
4
December 07, 2011

We began our Ford Edge research online and got a fast response from Liccardi Ford Lincoln. All the information that we needed was provided to us by Gino Marfuggi before we even visited the dealership. F More

by JohhnyM
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Recommend Dealer
Yes
Employees Worked With
Gino Marfuggi
May 11, 2011

everything takes forever to get an answer, and they can never discuss anything straightforward. it's all behind closed doors so you don't realize how much theyre shafting you. when all is said and done the More

by loosboots
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Recommend Dealer
No
Employees Worked With
John G, mike digrazio, Vlad
October 24, 2005

Purchased a used vehicle from this dealership. Salesperson (Rich) knew very little about the vehicle - I actually knew more than he did. Listed prices are absurdedly over book value - have to bart More

by bushleaguer
Customer Service
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Friendliness
Price
Recommend Dealer
No
Employees Worked With
Rich
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