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Liccardi Ford Lincoln
Watchung, NJ
402 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 402 reviews
June 20, 2023
We ordered a 2023 Explorer at the end of February 2023. Had been given a window of 60 to 90 days of when the vehicle would be in. It is day 120 and no vehicle. We have had at least 4 different salesmen, Had been given a window of 60 to 90 days of when the vehicle would be in. It is day 120 and no vehicle. We have had at least 4 different salesmen, the sales manager and the inventory manager. We have received 6 different arrival dates. The past two months we have been given “it’s on a train”. It is SAD that Ford places importance on dealership orders over customer orders. We have been a FORD family for over 40 years because of this experience my next vehicle WILL NOT BE A FORD. More
by Disappointed
June 13, 2023
I had a easy and quick time buying my car from Liccardi Ford. The sales people were very friendly and kind. The service was very easy and actually enjoyable. Ford. The sales people were very friendly and kind. The service was very easy and actually enjoyable. More
by deonsutton312
Employees Worked With
Junior
June 02, 2023
I love my truck and appreciate you taking your time to walk me through the process ! I would definitely recommend you to others. Thank you walk me through the process ! I would definitely recommend you to others. Thank you More
by Nadis
Employees Worked With
June 02, 2023
I love my truck and appreciate you taking your time to walk me through the process ! I would definitely recommend you to others. Thank you walk me through the process ! I would definitely recommend you to others. Thank you More
by Nadis
Employees Worked With
May 31, 2023
We have bought several cars at Liccardi in Watchung over the years and was always treated with respect. the salesperson is also always courteous and helpful. As for the service department, they too are a the years and was always treated with respect. the salesperson is also always courteous and helpful. As for the service department, they too are alway s helpful. Our children now buy their cars at Laccardi. More
by rprunty128
Employees Worked With
Harold
April 28, 2023
We had the best experience you could dream of having. From the very beginning until the end we were taken care of like family. Alex, Julie and Jim were incredible..we will always recommend them to our fa From the very beginning until the end we were taken care of like family. Alex, Julie and Jim were incredible..we will always recommend them to our family and friends. Thank you Licarrdi Ford...truly exceptional service. More
by Jennawallace1019
Employees Worked With
Julie, Jim, Alex
April 12, 2023
Had a very disappointing experience with this dealership. Bought a car and everything went smoothly until it came time to receive my tags. The temp. tags expired and they were not able to provide me with any Bought a car and everything went smoothly until it came time to receive my tags. The temp. tags expired and they were not able to provide me with any concrete information as to when the tags would be provided to me. The story changed every time I called if I was even able to reach someone. Once they get their money they do not care about you. More
by Lisa Frank
Employees Worked With
Mike Sisko
April 11, 2023
The team at Liccardi is exceptional! Every member of the staff that i have engaged with have been top notch. Everyone, from my seller to sales management, was fully vested in making the Every member of the staff that i have engaged with have been top notch. Everyone, from my seller to sales management, was fully vested in making the purchase of my vehicle a positive experience. Definitely will be a return customer! More
by BenFranklyn
March 28, 2023
5 stars Danny V Is the best SA at liccardi ford #1 very happy with service #1 very happy with service More
by Vent59
Employees Worked With
March 08, 2023
Every time I go it is a mess and a lie. I made an appointment for early in the morning and was told I would be the first person seen. Nope not true three ppl in front of me. An hour later a I made an appointment for early in the morning and was told I would be the first person seen. Nope not true three ppl in front of me. An hour later a woman came in from what she said on her day off had no appointment made and her car was seen first and even a wash was done. She left way before me. Meanwhile I had to go to work, and I told the service person this and I got to work very late where I docked pay. I had told them when I made the app I had to go to work I was told just 1 hour wait it turned into 3 hours. All I went for was an oil change. No flexibility for other apps or a loaner car for actual ppl who work. More
by gfoxydee
Employees Worked With
Howard
