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Liccardi Ford Lincoln

Watchung, NJ

3.6
401 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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1615 Route 22 West

Watchung, NJ

07069

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Showing 401 reviews

August 21, 2012

Allen was great. He worked with us and didn't go over our budget. The process was quick and the service was excellent. We drove away with more options then what we expected. More

by Mrs.Berri
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Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Allen Saltz
August 19, 2012

the sales rep was helpful and I got the car I really wanted. When I had questions about the recall they were responsibly answered and I was promptly given a letter confirming that my car had been repair More

by l monti
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Recommend Dealer
Yes
Employees Worked With
allen
August 18, 2012

Excellent car buying experience starting with Amanda on epricing and Allen in the showroom at Liccardi in Watchung, NJ. This dealership has great customer service, huge inventory selection, and offered a g More

by Tre416
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Friendliness
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Recommend Dealer
Yes
Employees Worked With
Allen Saltz
August 16, 2012

Allen Saltz was our sales person. He was excellent, very cordial and very trust worthy. He was spot on with all estimated times he provided, he managed my expectations perfectly! He also did a great job pr More

by Joe Morley
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Recommend Dealer
Yes
Employees Worked With
Allen Saltz
July 24, 2012

THIS WAS MY VERY FIRST EXPERIENCE BUYING A CAR ON MY OWN... IT WAS BY FAR THE MOST PLEASANT EXPERIENCE I HAVE EVER HAD PURCHASING/LEASING A VEHICLE. I STARTED MY RESEARCH ON THE INTERNET AND GOT A PHONE More

by MELC221
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Recommend Dealer
Yes
Employees Worked With
ALLEN SALTZ & AMANDA PEREIRA
June 11, 2012

We were looking for a new Ford Explorer to replace our 1999 Explorer. We went on the Liccardi Ford website to view the vehicles in stock. When we went to Liccardi Ford, our intention was to look but not More

by ksprague4
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Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Suleimar Macobi
April 22, 2012

I had the best car buying experience ever.I lease all my vehicles and I have many vehicles in my family.At 1st I was hesitant about going to Liccardi after reading some of these reviews,but I noticed that s More

by Lts975
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Friendliness
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Recommend Dealer
Yes
Employees Worked With
Scott Lyons
April 16, 2012

Peter Primavera was very professional. I own and have purchased numerous cars in the last year and Liccardi Ford was as good if not even better than the experiences I have had at other dealers including More

by Mss1128
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Friendliness
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Recommend Dealer
Yes
Employees Worked With
Two
March 12, 2012

I was in the market for a new car and I went through the process of narrowing down the cars via the web. I decided on a Ford Mustang V6. From Fords website I was given the option to request a quote. I was i More

by daltman584
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Friendliness
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Recommend Dealer
Yes
Employees Worked With
Linda Swiecicki, Tom Pierce
February 26, 2012

We went there today and I have to say that I was pleasantly surprised. I worked with Stavros who was a professional in every sense of the word. I have been to many Ford dealers but this was by far t More

by Ltgoode
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Stavros