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Liccardi Ford Lincoln

Watchung, NJ

3.6
401 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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1615 Route 22 West

Watchung, NJ

07069

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Showing 401 reviews

March 14, 2013

I purchased my 2013 Ford Fusion one month ago. Loving the car more and more every day! The entire experience, from shopping to purchasing, was smooth and enjoyable! The sales employee, Val, was very laid bac More

by kwfusion
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Val Schloesser
Mar 20, 2013 -

Liccardi Ford Lincoln responded

Wonderful to hear! Thank you and Happy Driving in your gorgeous Fusion! The Liccardi Team

March 10, 2013

It was my first time looking to finance or lease a car. I went over my options and payments with the salesperson until we came up with an option that made the most sense for me. I was satisfied with the outc More

by rterhune01
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Thomas Pierce
Mar 12, 2013 -

Liccardi Ford Lincoln responded

We appreciate your valued business and feedback! The Liccardi Team

Mar 20, 2013 -

Liccardi Ford Lincoln responded

Thank you for sharing your experience at Liccardi Ford Lincoln. We look forward to seeing you in our Service Department!

March 10, 2013

Wasted 5 HOURS of our time only to get to finance and be told that the monthly payment amount given was a "mistake". These jackasses were trying to to bilk more down payment money out of us. We first came i More

by jcalabrese
Customer Service
Quality Of Work
Price
Recommend Dealer
No
Employees Worked With
Scott
Mar 24, 2013 -

Liccardi Ford Lincoln responded

It is unfortunate that after making multiple contacts to you, we were unable to resolve this matter to your satisfaction.

March 07, 2013

The staff was very friendly. I had a great experience and would recommend this dealership to everyone I meet. Thanks for all your help you all were great. More

by strtruckequip
Customer Service
Quality Of Work
Friendliness
Recommend Dealer
Yes
Employees Worked With
Cheryl
Mar 12, 2013 -

Liccardi Ford Lincoln responded

Your recommendations will be welcomed as well as greatly appreciated! You are now part of the Liccardi Family of Happy Customers! Enjoy your vehicle! The Liccardi Team

February 28, 2013

After more than a month of test driving vehicles, we had decided to consider the Ford Edge (our first choice) again. We were on our way back from another Ford dealership with no success and decided to stop More

by mojo8183
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
PJ Palozzi
Mar 12, 2013 -

Liccardi Ford Lincoln responded

It's great to hear that our staff is doing a great job of satisfying our customers! Thank you so much! The Liccardi Team

February 19, 2013

Best car buying experience I have ever had. Rich the salesman and Jim from finance were very helpful. My wife and I went looking for a car with great reservation from past bad experiences and all I can More

by bpetersjr
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rich Santamaria
Mar 12, 2013 -

Liccardi Ford Lincoln responded

Glad we were able to exceed your expectations and earn you business! The Liccardi Team

February 02, 2013

The whole purchase process was very simple and relaxed. Didn't feel like I was being forced into something. They really worked with me and tried to make sure I was satisfied with my purchase.. More

by Hirisklfm
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Vito Fabrizio and Brian( I think) he was a new employee
Mar 12, 2013 -

Liccardi Ford Lincoln responded

We are very happy to hear that you are pleased with our sales process! Thank you for you business! The Liccardi Team

January 31, 2013

Took my moms MKZ back for an oil change. Everything was so smooth. I see now which dealership I will use for all of my automotive needs I will be back soon with my own car. I hope they can wash it even tho More

by Lewis389
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Ray
Mar 12, 2013 -

Liccardi Ford Lincoln responded

Great to hear you are happy with our Service Department!! We look forward to your return! The Liccardi Team

Mar 12, 2013 -

Liccardi Ford Lincoln responded

Great to hear you are happy with our Service Department!! We look forward to your return! The Liccardi Team

January 26, 2013

Allen, the sales representative that worked with me. That's right, WITH me, was 95% of the reason why I bought the car at Liccardi rather than any other dealership. I could really tell that he was figh More

by GrumpyGuy52
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Allen
Jan 26, 2013 -

Liccardi Ford Lincoln responded

Wonderful information and feedback! We appreciate your business! Thank you for taking the time to let others know of your great experience! Happy Driving in your beautiful MKZ! The Liccardi Team

January 23, 2013

I already new which model Ford Escape I wanted, and Allen let me test drive and investigate at my convenience. He and the rest of the team made the deal happen, matching the price and terms I wanted. I highl More

by bcyz69
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Allen Saltz
Jan 26, 2013 -

Liccardi Ford Lincoln responded

Thank you for your valued business and feedback! Best wishes with you new Escape! We look forward to serving you again! The Liccardi Team

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