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Liccardi Ford Lincoln

Watchung, NJ

3.6
401 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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1615 Route 22 West

Watchung, NJ

07069

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Showing 401 reviews

April 17, 2013

Overall time to complete purchase transaction was extensive with poor communications as to reasoning. No one gave us their business card for future reference. Info that was to be faxed to our insu More

by AudreyYoung
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Byron
May 31, 2013 -

Liccardi Ford Lincoln responded

Liccardi Ford Lincoln wrote on 4/17/2013 11:33:11 AM: Hello Audrey,? We are committed to providing high quality customer service, but based on your DealerRater review, you are not pleased. Through the Dealer Rater program, we have the opportunity to work with you to resolve any issues with your experience at their dealership. At any time, did you make management aware and provide them an opportunity to address your concerns? Thank you. The Liccardi Team

April 05, 2013

I brought my 2011 Explorer to Liccardi Ford because I received a letter from Ford to have a couple things looked at ("Customer Satisfaction Program" AKA Recalls). When I called for an appointment, David More

by ansmitty
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
David
Apr 22, 2013 -

Liccardi Ford Lincoln responded

Thank you for your compliments and feedback. We value your business and strive for your complete satisfaction. Dave and our staff will be looking forward to your next visit! The Liccardi Team

April 03, 2013

I have purchased 3 vehicles from Liccardi Ford. Two in the past 10 months. They offered a great price on both recent transactions. So that cut down the time of the whole sale. They moved efficiently, and More

by jdrllc
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
allen
Apr 03, 2013 -

Liccardi Ford Lincoln responded

Thank you for remaining a loyal Liccardi Ford Lincoln customer and for your compliments!

April 03, 2013

the sales people were very helpful and wanted me to get everything i wanted in the deal for a great price. i would tell people this is the dealer to go to More

by skipphayes
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
allen sales
Apr 04, 2013 -

Liccardi Ford Lincoln responded

We appreciate your recommendation and thank you for buying at Liccardi Ford Lincoln!

March 31, 2013

I was pleasantly surprised at what a great experience I had buying my new ford edge. everyone was helping me buy the edge at the best price possible. the car rides like a dream. I am very satisfied with m More

by RMACALUSO
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
rich santa maria
Mar 31, 2013 -

Liccardi Ford Lincoln responded

Very happy to hear that you had a great experience at Liccardi Ford Lincoln! Thank you for sharing!

March 31, 2013

why i have to rate, cause as we enter we got warm welcome and instant attention by sales team, take cares of what kind of our needs are, got good deal and car. More

by raoldhruvrajsinh
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Camilo Galeano
Mar 31, 2013 -

Liccardi Ford Lincoln responded

Thank you for sharing your experience with our team at Liccardi Ford Lincoln!

March 21, 2013

Never, ever buy a used car as is from this dealer "as is". We were verbally promised that anything wrong w/the car we were purchasing would be fixed once looked at by our mechanic, as a condition of More

by tbrancat
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Mike Liccardi
Mar 31, 2013 -

Liccardi Ford Lincoln responded

We are dedicated to customer satisfaction. We ensure that our customers are aware of the AS IS policy by signed documentation in which you received. Thank you. The Liccardi Team

March 20, 2013

I was told during the buying process I would receive one complementary oil change. I can change the oil myself, but I brought it in because I wanted them to check out the rear suspension, so I figured I'd More

by mlocastro
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
.
Mar 31, 2013 -

Liccardi Ford Lincoln responded

We would like to have the opportunity to resolve this with you and are confident that you will be more than satisfied. Since we are unable to identify you and this is our only point of contact, please contact management when you get a moment. The Liccardi Team

March 18, 2013

I bought my first new car on President's Day. All the contracts list the car at 25 miles but that day I realized it was almost 600! The MyFord Touch radio breaks on a daily basis. I brought it right back More

by njcar
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Jim Schillizzi and Sulo Masiobi
Mar 31, 2013 -

Liccardi Ford Lincoln responded

Thank you for coming back in and allowing us the opportunity to address this. The Liccardi Team

March 16, 2013

I am a repeat customer who purchased a new 2013 Ford Explorer. Allen in sales offered superior customer service with follow up calls to verify vehicle satisfaction. Staff was friendly, price was fair More

by BPK1
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Allen
Mar 20, 2013 -

Liccardi Ford Lincoln responded

Knowing you came back for another vehicle purchase from Liccardi is extremely valuable information. Thank you for sharing your experience. The Liccardi Team

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