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Liccardi Ford Lincoln

Watchung, NJ

3.6
401 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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1615 Route 22 West

Watchung, NJ

07069

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Showing 401 reviews

May 23, 2013

John and the team at Liccardi did a great job for us. We were looking for a specific color for our new car. Other dealers said they could find it but kept giving us options that were outside of our specs. More

by drsmtih
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
John
May 23, 2013 -

Liccardi Ford Lincoln responded

Congratulations!We are thankful for your business and comments. We look forward to seeing you again. The Liccardi Team

May 20, 2013

Great sales service. Excellent employees, all very friendly and welcoming. I specifically worked with Tom Pierce who was great, no complaints. My car was ready the exact time I wanted it picked up. I More

by sflor926
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Tom Pierce
May 20, 2013 -

Liccardi Ford Lincoln responded

Your business and feedback are very appreciated! Glad that you are happy with your experience and our sales department. Thanks again! The Liccardi Team

May 15, 2013

I was looking for a 2013 Lincoln MKZ Hybrid. I had been to several dealerships, no one had them in stock, let alone in the Smoked Quartz I wanted. One dealership told me, come in, we don't have the hybr More

by jtmenniti
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Giovanni and Mark
May 16, 2013 -

Liccardi Ford Lincoln responded

Jeff, Congratulations on your gorgeous new MKZ Hybrid! We are thankful for your business and are very happy to hear that your Liccardi experience was great. Thank you for taking the time to share your experience. The Liccardi Team

May 11, 2013

I bought a 2013 Ford Fusion Hybrid, and it has been nothing but trouble. After 500 miles, the engine light went on, then I got the run around from the dealer about when to bring it in for service, and More

by riceale
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Scott
May 31, 2013 -

Liccardi Ford Lincoln responded

Liccardi Ford Lincoln wrote on 5/13/2013 11:23:22 AM: Hello, Our Dealership participates in the DealerRater Certified Dealer Program. We are strongly committed to providing high quality customer service. Through this program we have the opportunity to work with you to resolve any issues with your experience at our dealership. Please allow our Service Manager, Tom Parsons, that opportunity. He can be reached at (908)561-7500. Thank you. The Liccardi Team -------------------------------------------------------------------------------- (Reviewer has read this message) Liccardi Ford Lincoln wrote on 5/21/2013 2:46:07 PM: Hello, Just touching base to see if you contacted our service manager to resolve this matter. Thank you. The Liccardi Team -------------------------------------------------------------------------------- (Reviewer has NOT read this message) Liccardi Ford Lincoln wrote on 5/23/2013 5:09:34 PM: Hello, Once again, trying to confirm if you have contacted our Service Manager to address your concerns. Thank you. The Liccardi Team

May 10, 2013

It was a pleasurable experience I certainly will be back to have my new car serviced along with my sons car and return for my next vehicle More

by Shelly791
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Nassiruddin Rahjan
May 21, 2013 -

Liccardi Ford Lincoln responded

Thank you for your feedback! We certainly appreciate your business! Best wishes! The Liccardi Team

May 05, 2013

Went to the dealer looking for a used F-150 truck. We had been looking for over a month and had visited several Ford dealers. Our salesperson, Tom, greeted us and showed us all of the used trucks. He w More

by maria0501
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Tom
May 06, 2013 -

Liccardi Ford Lincoln responded

It's great to hear that you selected Liccardi Ford Lincoln amongst all the other dealers you visited! It's pleasing that our staff is definitely giving our clients the quality of service that they deserve and expect! Congratulations on your new F-150 and thank you so very much for your business!

May 03, 2013

I am giving this dealership and the salesman an excellent rating because the dealership was convenient and easily accessible. The salesman was awesome. He actually came into the dealership on his day off to More

by pianogirl
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Camilo Galeano
May 04, 2013 -

Liccardi Ford Lincoln responded

Thank you for sharing your experience! We appreciate your business. Best wishes with your new vehicle! The Liccardi Team

April 21, 2013

I needed a new car. So I did the research on the car I wanted online. My research took me to Liccardi Ford. They had the model that I wanted in stock. I arrived at the dealership at about 3:30 in t More

by jimkrynn
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Justin
Apr 22, 2013 -

Liccardi Ford Lincoln responded

Thank you for sharing your experience at Liccardi Ford Lincoln! We are so happy to hear that you are completely satisfied and that you took the time to let others know about it! The Liccardi Team

April 20, 2013

Bought a used, semi-low mileage 2001 Escape "as-is" and was told the car was running perfectly and in great condition. I was even supplied with a Carfax report to prove it. "It's never even had More

by bpolo88
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Allen
May 06, 2013 -

Liccardi Ford Lincoln responded

We are dedicated to customer satisfaction as your business and opinion are extremely important to us. We ensure that our customers are aware of the AS IS policy by signed documentation before our customers take ownership of the vehicle to avoid any dissatisfaction. We cannot predict if issues will arise on any vehicle. We also accommodate our customers by allowing them to take a vehicle to their preferred local mechanic prior to purchase at their request. We apologize that you had a problem with your 2001 Escape. We want to assure you that we would not purposefully sell you a vehicle with a problem as you mention. That would make absolutely no business sense whatsoever. Our goal is to retain our customers in the future as well as receive their recommendations to their family & friends. Thank you. The Liccardi Team

April 19, 2013

we received courteous service. we received courteous service. we received courteous service. we received courteous service. we received courteous service. we received courteous service. we received cour More

by Carrol1
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
allen saltz
Apr 22, 2013 -

Liccardi Ford Lincoln responded

Thank you for your comments that we are pleased to read! The Liccardi Team

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