Back

Liccardi Ford Lincoln

Watchung, NJ

3.5
402 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
Contact Dealership

1615 Route 22 West

Watchung, NJ

07069

Directions

By Type

Showing 402 reviews

July 02, 2013

Fantastic Attention to every element of the sale. The most honest and down to earth dealership that I have ever dealt with. Service was rapid and courteous. Alex (my Salesman) was straight-forward, hones More

by AJBAJEK
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Alex Pribula
Jul 02, 2013 -

Liccardi Ford Lincoln responded

We are excited to receive these outstanding compliments!Thank you for sharing your experience and we greatly appreciate your business! Enjoy your new vehicle! The Liccardi Team

July 02, 2013

We would highly reccomend Liccardi FordLincoln Dealership due to the the great experience we had. PJ Palozzi was very helpful when we came for our first visit to look at a new vehicle. There was no high sale More

by mom19
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
PJ Palozzi
Jul 18, 2013 -

Liccardi Ford Lincoln responded

We are thankful for your business and appreciate your valuable feedback. Happy Driving! The Liccardi Team

July 01, 2013

Allen is my sell person really helpful and patient . This is our 3rd vehicle we purchase in this dealership and we are very happy for their assistance in purchasing our car . More

by Kcarino817
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Allen
Jul 01, 2013 -

Liccardi Ford Lincoln responded

We are so happy to hear that you have made your 3RD purchase at Liccardi and look forward to serving you again in the future! The Liccardi Team

June 18, 2013

I am a repeat customer of Liccardi's dealerships Three vehicles in the last three years. I just leased a 2013 Ford Explorer, and Vito was very helpful in getting a deal on a high-mileage lease that More

by TMJ2013
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Vito in Sales and Dave in Service.
Jul 01, 2013 -

Liccardi Ford Lincoln responded

We are thankful for your business in both our Sales and Service Departments. Customer Satisfaction is our top priority and we are pleased that we are achieving that goal. The Liccardi Team

June 14, 2013

I just recently lease a 2013 Ford Fusion from Liccardi Ford. John Rarecich made it the best car shopping experience I've ever had. He was great from the start. Polite, pleasant, knowledgeable and atten More

by GiuseppeCalello
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
John Rarecich
Jun 14, 2013 -

Liccardi Ford Lincoln responded

We are so very pleased that we have provided the best car shopping experience you ever had! Thank you for your business and enjoy your new Fusion! The Liccardi Team

June 12, 2013

My wife and I stopped into Liccardi Ford in Watchung, NJ on June 1, 2013 to inquire about purchasing/leasing a 2013 Ford Escape. We were greeted within in a few minutes of walking through the door. We had s More

by grobdj
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Alex Pribula
Jun 13, 2013 -

Liccardi Ford Lincoln responded

Happy to hear that you are happy with Angel from our Business Development Center as well as Alex and Mike in our Sales Department! Your recommendation is appreciated and thank you for your business! The Liccardi Team

June 05, 2013

I got a quote for a 24 month lease on an Escape SEL from Rich in person. Didn't pull the trigger. Came back over 2 weeks later and Rich honored it. His finance team made the uneasy deal happen without ch More

by DemoRap
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rich
Jun 13, 2013 -

Liccardi Ford Lincoln responded

We are glad to hear that you are happy with your experience at Liccardi! Thank you for business and comments!

June 03, 2013

I went to the dealership about a year ago and went in with the thought of getting a full sized pickup truck. I was immediately told that I couldn't afford it even with my trade in. I was asked why I want More

by johncribb
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Sales member and sales manager
Jun 03, 2013 -

johncribb responded

I've talked to your customer service managers over and over again. Only answers I've received is oh you signed the paperwork and gave us your car. Your car isn't here there's nothing we can do for you. Want to do something for me, I get only 10500.00 miles per year, up them to 12 for this next year. Second I bumped against a curb and scratched a rim, replace it for me at no charge. You talk about customer service like it's so important to you. Well let's see if you will actually back that up. Because at this point I will never recommend your dealership to anyone that I know. I mean I asked for my keys probably 15 times or more and I was just told oh well hold on we don't want you to leave we are trying to work with you and blah blah blah. We can only make this deal for you today and more blah blah blah. My first car buying experience with my civic was horrible, well I think you guys topped them with a poor experience. It's just so frustrating being told there is nothing we can do for you..

May 31, 2013

I was shopping for a new car for my son (college student). We wanted an affordable, reliable car with great gas mileage. I visited several dealers and Liccardi Ford was the best to work with. I w More

by davidthompson
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rich Sata Maria
May 31, 2013 -

Liccardi Ford Lincoln responded

We are so pleased to hear that you came back to Liccardi for another vehicle purchase! Thank you for your business and for taking the time to let others know of your experience. The Liccardi Team

May 30, 2013

This is my second time using Liccardi for a vehicle purchase. The sales staff there is very good and they are very helpful. From beginning to end my salesman (Vito) had immediate answers to all the que More

by wes064
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Salesman Vito
May 30, 2013 -

Liccardi Ford Lincoln responded

Thank you for coming back to Liccardi for you second purchase and for sharing your experience! The Liccardi Team

...
33
...