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Liccardi Ford Lincoln
Watchung, NJ
401 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 401 reviews
October 10, 2013
my experience at Liccardi Ford was one i will tell a friend ...Suleimar welcomed me with a smile in the parking lot from the time i drove in. He give aide and his best knowledgeable advice friend ...Suleimar welcomed me with a smile in the parking lot from the time i drove in. He give aide and his best knowledgeable advice More
by vincentv33
Employees Worked With
Macobi Suleimar
September 30, 2013
We had a great experience at Liccardi Ford. Staff were polite and knowledgable. They provided us with all of the information we requested about our vehicle. Upon receipt of the car it was cleaned and full polite and knowledgable. They provided us with all of the information we requested about our vehicle. Upon receipt of the car it was cleaned and fully detailed. More
by Juliebele
Employees Worked With
Vito
August 28, 2013
John was very friendly and never pushy at any time. I was in looking for a Fiesta, but it did not have the features that I was looking for. He then introduced me to the Focus and that was the car for me. He in looking for a Fiesta, but it did not have the features that I was looking for. He then introduced me to the Focus and that was the car for me. He made the process very easy and smooth. I would highly recommend people to go see John at Liccardi Ford. More
by AshleyJohnson
Employees Worked With
John Rereckh
August 19, 2013
What a surprise! The car leasing experience was a pleasure. The salesman Sulo was friendly, attentive and helpful. I was looking to lease another Ford Edge. Love the car, great driving experience eac pleasure. The salesman Sulo was friendly, attentive and helpful. I was looking to lease another Ford Edge. Love the car, great driving experience each and every time. Sulo was able to locate one with all the options I required in a great color. He worked hard to get me a good deal. Would definitely recommend Liccardi Ford Lincoln and Sulo and of course, the Ford Edge! More
by dcamera
Employees Worked With
Sulo Masiobi
August 07, 2013
We were in the market for a new SUV and were undecided between the GMC Acadia, Buick Enclave and the Ford Explorer. We had already test drove the GMC and Buick and the Ford was the last on our stop. Sta between the GMC Acadia, Buick Enclave and the Ford Explorer. We had already test drove the GMC and Buick and the Ford was the last on our stop. Stavros met us at the door and made us feel right at home. We told him what we were looking for and he took us out on the lot to show us his inventory of Explorers. Although he didn't have one with all the features we were looking for, we test drove a comparable one. Stavros was very knowledgable about the car and all its features. He sold us on the test drive. Back at the dealership he was able to locate an Explorer in another part of NJ with all the features we were interested in. We went through the paperwork quickly and within three days Stavros was handing us the keys to our 2013 Ford Explorer Limited. Great experience and would totally recommend this dealership. More
by rjablonski
Employees Worked With
Stavros Diamantidis
July 28, 2013
Sulo was great to work with. Very easy going and understood my priorities. We bought our new Ford Fusion and was in and out of the dealership in record time. understood my priorities. We bought our new Ford Fusion and was in and out of the dealership in record time. More
by Jewels973
Employees Worked With
Sulo
July 19, 2013
Our car buying experience was a pleasant one. We believe we were treated fairly and in a decent time frame. The people we dealt with were friendly, courteous and knowledgeable. we were treated fairly and in a decent time frame. The people we dealt with were friendly, courteous and knowledgeable. More
by knegojoa
Employees Worked With
Allen Saltz
July 08, 2013
They was very Friendly. Courteous, And care about my Needs and Wants I wanted for the purchase of my vehicle. Great Job Liccardi's Dealership.. Needs and Wants I wanted for the purchase of my vehicle. Great Job Liccardi's Dealership.. More
by Raquelbrow
Employees Worked With
Suleimar Macobi
July 02, 2013
Fantastic Attention to every element of the sale. The most honest and down to earth dealership that I have ever dealt with. Service was rapid and courteous. Alex (my Salesman) was straight-forward, hones most honest and down to earth dealership that I have ever dealt with. Service was rapid and courteous. Alex (my Salesman) was straight-forward, honest and incredibly helpful. His attention to detail never wavered through the entire transaction and his follow up on all facets of the process were diligent. If you are looking for a dealership you can trust without the BS and high pressure, this is the place to go. More
by AJBAJEK
Employees Worked With
Alex Pribula
