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Liccardi Ford Lincoln
Watchung, NJ
401 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 401 reviews
December 17, 2013
i went into dealershp to look at a specific make and model truck. the salesman Paul was very good. he was trying to do the best for me. After price of purchase was agreed upon (which also matched number model truck. the salesman Paul was very good. he was trying to do the best for me. After price of purchase was agreed upon (which also matched numbers they gave me over phone and when i walked in), the haggling over trade in value began. we had some back and forths and the GM Rich came back with smile and we shook hands. I was all set to sign when i reviewed printed contract. The numbers had changed. After a detailed review and questions, they said a new manager (4 weeks there) changed them. he said they couldn't meet his needs. I asked when they were going to tell me the numbers changed, instead of just giving me contract. Instead of just pleading his case, he also insulted the car i was trading in. i was also told that they only put $25 of gas in the vehicle (which had a 36 gallon tank and was low on fuel). they said it was their cost, that Ford doesn't give it. i bought the same truck the next business day at a dealer a few miles down the road (with a full tank of gas no less). other dealer beat price, was no pressure and provided a great experience. Paul H, my salesman, tried. i do not fault him in any way. More
by NJ_Andy
Employees Worked With
Paul, Rich and new manager who types up deals
December 03, 2013
We had excellent service when we leased the Ford Edge in July 2013 and I went in for my service last weekend. I knew it would be quick service. I made the appointment online and had to reschedule. The man w July 2013 and I went in for my service last weekend. I knew it would be quick service. I made the appointment online and had to reschedule. The man was so nice on the phone. He rescheduled right away for me exactly when I needed. More
by wozeri
Employees Worked With
Alan
November 07, 2013
I went here for my first car. Overall it was a good experience, friendly customer service, easy process. Would recommend this dealership to friends. Thank you experience, friendly customer service, easy process. Would recommend this dealership to friends. Thank you More
by sigleybe
Employees Worked With
Stavoros
October 30, 2013
Let me be clear up front- I did NOT purchase a vehicle at Liccardi Ford, although I attempted to. The only reason I went to Liccardi was because their website new car inventory indicated they had a Shelby GT Liccardi Ford, although I attempted to. The only reason I went to Liccardi was because their website new car inventory indicated they had a Shelby GT500 in stock. This was only the first of many lies. On May 10, 2013, I visited Liccardi to test drive the Shelby, only to be told it was still on order and will arrive shortly (lie #2). The salesperson told me that he would be able to order one for me, and after asking how long it would take, he responded that it world be 6-8 weeks (lie #3). He asked how much I wanted to pay for the car, and I indicated that I would like the amount on the sticker to equal my out of pocket cost (in other words, I wanted the sales tax built into the total final price). After agreeing that this was entirely feasible, he then asked if I would give him a deposit, and I agreed to give him $1000. When he came out with the invoice, the price on it was not what we had just agreed to merely 5 minutes earlier. When I inquired he simply responded that he made an error, and "didn't understand what I meant by out of pocket expense" (lie #4). Nevertheless, I proceeded. Eight weeks had elapsed and I called to get the status. After several messages and no response, I finally asked to speak with Tom, the manager, who gave me the order number and dealer code, so that I could call SVT directly and get status. Now 3 months had elapsed and the status per SVT was the same- "Currently not scheduled for production". After calling them weekly, the rep probably began to recognize my voice told me to check with the dealer to ensure they had the allocation for the car. I called again and spoke with Stavros, and he assured me that they had the allocation (lie #5). Upon my next call to SVT, they informed me that at this point in time, there is very little chance that this car will ever be built, and that I should go to my dealer and get my deposit back. I tried calling for several weeks and did not have my calls returned. When I asked to speak with Tom, I was told he was no longer working there. I told the admin that I would be there Friday to take back my deposit. Stavros called me back within a few minutes and told me that he would not be able to get the car, because “he thought they world be able to get the allocation, but were not able to", even though he assured me that he was positive that they had the allocation (see lie #5). He then told me that he tried to search for one within a 300 mile radius, but was unsuccessful (lie #6- there were 2 at Dana Ford, 1 at Tom’s Ford, 1 at Mendham Ford, and 2-3 more within a 25 mile radius). In the end, all Liccardi Ford did was lie to me. They took me off the market for 5 months, making it almost impossible for me to obtain this vehicle, and held my $1000 for 5 months, without even returning my calls. More
by olehkaniuka
Employees Worked With
Stavros
October 29, 2013
Purchased few cars, great expeience. I puchased Ford Focus and I purchaseda Ford C-MAX..great milage. Leased Windstar... Allen great salesman, great service.Will recommend... Focus and I purchaseda Ford C-MAX..great milage. Leased Windstar... Allen great salesman, great service.Will recommend... More
by roxy2256
Employees Worked With
Allen
October 19, 2013
I had an excellent experience purchasing my new F150, the sales department was very courteous and professional. The truck was delivered within the agreed time frame. I have recommend to several friends to sales department was very courteous and professional. The truck was delivered within the agreed time frame. I have recommend to several friends to visit Liccardi's dealership when they are ready to purchase. More
by mphorohoe
Employees Worked With
Mr. Liccardi
October 14, 2013
This was my first sales experience with Liccardi. Kudos! From first encounter with sales consultant P.J. Palozzi on the lot to the final handshakes out the door, the experience was extremely pleasant and s From first encounter with sales consultant P.J. Palozzi on the lot to the final handshakes out the door, the experience was extremely pleasant and satisfying. Being our first leasing experience, we were educated and treated with honesty and respect. We were referred by family members, and we thanked them for this. Will definitely lease my next vehicle with Liccardi. More
by ellenbennett
Employees Worked With
P. J. Palozzi
