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Liccardi Ford Lincoln
Watchung, NJ
401 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 401 reviews
July 19, 2023
Awesome Experience All The Way Around. Great Team and made the process smooth and easy. Great Team and made the process smooth and easy. More
by anthonydamore
July 16, 2023
Sean Becker & the Liccardi Ford team made my vehicle purchase a perfect experience. Highly recommend. purchase a perfect experience. Highly recommend. More
by MuniJr.
Employees Worked With
July 13, 2023
Your service department is terrible they had my truck for two days they left my floormat filthy dirty they delivered my car to my home two hours later than they were supposed to And this is how you treat a g two days they left my floormat filthy dirty they delivered my car to my home two hours later than they were supposed to And this is how you treat a good customer that brought or least eight vehicles since 2014 More
by Michaelmondelli
Employees Worked With
Jim
July 13, 2023
My stars apply to this one service experience, not the dealership as a whole. Brought my F150 in for service. Seemed to be having an electric issues with it. Dropped it off the night before for a 9AM appt dealership as a whole. Brought my F150 in for service. Seemed to be having an electric issues with it. Dropped it off the night before for a 9AM appt. Missed a call from Harold in the service department at 10:02AM. Called back 23 minutes later, no answer so i left a message. Never got a call back, so I called again at 11AM...and again...and again...and again. I called a total of 8 times throughout the day, leving voice mail, messages taken by people, even asked if he could be paged. Finally spoke with him at 4PM. Nothing had been done on my truck. Wanted to ask me questions, even though I set the appointment, gave all the info when I did, reitterated it on the envelope when I dropped my key. Ended up having to leave it overnight. I was told I would get a call by 11AM the next morning. Never did. Called at 11:30, again at 12PM and finally at 2:25 I spoke with Harold who told me the car would be ready around 3PM. Without the truck for two days...I can live with that. My issue is with the lack of response to all my calls. Maybe if they were returned, I would have gotten my truck back on the first day. Bought the truck there so I decided to service it there. There are dealers closer to my house. I think they will be getting my business the next go around. More
by czingo71
Employees Worked With
Harold in the Service Dept.- zero stars
July 10, 2023
Helpful knowledgeable and very curtesy and patient with me. They took back my previous car with no problem me. They took back my previous car with no problem More
by Terrywest327
July 03, 2023
The staff is very attentive and Sean in particular was very helpful in helping me find the car I needed. very helpful in helping me find the car I needed. More
by k.tr
Employees Worked With
June 30, 2023
Sean is true professional and very courteous in delivering an excellent sale ! I am delighted with my new Lincoln Corsaire ! A Kuschner delivering an excellent sale ! I am delighted with my new Lincoln Corsaire ! A Kuschner More
by Aggie
Employees Worked With
June 20, 2023
We ordered a 2023 Explorer at the end of February 2023. Had been given a window of 60 to 90 days of when the vehicle would be in. It is day 120 and no vehicle. We have had at least 4 different salesmen, Had been given a window of 60 to 90 days of when the vehicle would be in. It is day 120 and no vehicle. We have had at least 4 different salesmen, the sales manager and the inventory manager. We have received 6 different arrival dates. The past two months we have been given “it’s on a train”. It is SAD that Ford places importance on dealership orders over customer orders. We have been a FORD family for over 40 years because of this experience my next vehicle WILL NOT BE A FORD. More
by Disappointed
