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Liccardi Ford Lincoln

Watchung, NJ

3.5
402 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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1615 Route 22 West

Watchung, NJ

07069

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Showing 402 reviews

September 06, 2014

Painless Experience I met with Tom Pierce and he showed me all the ins and outs of the Ford Transit. I was in and out in an hour or so. Very happy with the way I was tre More

by jaymay
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Tom Pierce
September 02, 2014

Wonderful experience!! Take it from someone who would rather go to the dentist and have a tooth pulled than shop for a car, PJ Palozzi at Liccardi made this experience a tru More

by lora5319
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Price
Recommend Dealer
Yes
Employees Worked With
PJ Palozzi
August 20, 2014

Amazing Deal, Great Mountainair at a great price In June, My wife decided to upgrade her vehicle and we pulled in to several dealerships. This one was the one that had the personal touch and no press More

by lordmarc
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Recommend Dealer
Yes
Employees Worked With
Scott Lyons
August 19, 2014

Great Experience!!! Great experience at Liccardi Ford. I first received a price from Linda through email, went to the store and was greeted promptly and professionally by More

by iannoone2108
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Recommend Dealer
Yes
Employees Worked With
Paul, Linda Swiecicki
August 16, 2014

Drove over an hour and wasted my time. I called about a 2010 GMC acadia and they told me it was in great shape nothing wrong etc.. I drove about an hr and 20 minutes from Philadelphia.. I g More

by brian.brothers.90
Customer Service
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Friendliness
Price
Recommend Dealer
No
Employees Worked With
Linda Swiecicki
August 08, 2014

Service Nightmare I just wasted an hour and a half of my life waiting for a servicing appointment only to ask for my keys back to leave. During this time I asked severa More

by jean.dinatalekelley
Customer Service
Friendliness
Recommend Dealer
No
Employees Worked With
Service Staff, Linda Swiecicki
July 26, 2014

Bait and switch scheme My first review, because they made me angry enough after trying to do my due diligence before going to the dealer, I only looked on Cars.com not yelp More

by unhappywithLiccardi
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Janice Owens
July 20, 2014

Bad Customer Service and extremely rude staff I had a really bad experience with Liccardi, I got a quote for a ford fusion from truecar.com and called them to find out if they would honor it, on t More

by mogaligundla
Customer Service
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Price
Recommend Dealer
No
Employees Worked With
Ralph and John
July 16, 2014

Deceptive and misleading. Allan Saltz, a salesperson at Licardi Ford, is a person to avoid at all costs. He is a liar, plays word games and will lead you to believe you are ge More

by JackofNJ
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Quality Of Work
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Recommend Dealer
No
Employees Worked With
Alan Saltz
July 12, 2014

Great Experience for Leased Car Came in after a bad experience with another dealership. Made a deal with Sulo Masob. He was upfront, direct, and honest. We agreed on a price, and I w More

by Devir Shriky
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sulo Masob
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