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Liccardi Ford Lincoln
Watchung, NJ
403 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 403 reviews
January 13, 2016
Love my Fusion I had a Great experience at Liccardi Ford Lincoln in Watchung. My salesman Peter, helped me get into the Ford Fusion I wanted, Found me the exact col I had a Great experience at Liccardi Ford Lincoln in Watchung. My salesman Peter, helped me get into the Ford Fusion I wanted, Found me the exact color combo & all the options I needed & wanted, & worked with me on the price to make it affordable. I would highly recommend Both Liccardi & Peter. I Love my Fusion, Thank You ! Judy More
by judy-b
Employees Worked With
Peter Terranova
January 09, 2016
avoid this dealership at all costs!!! Avoid this dealership at all costs!!! These guys are very dishonest and sketch. They treated me like I was a fool and had no idea how to purchase a ca Avoid this dealership at all costs!!! These guys are very dishonest and sketch. They treated me like I was a fool and had no idea how to purchase a car. STAY AWAY! More
by christine1
Employees Worked With
PJ
December 31, 2015
Sales Consulant Brianna Hill - Excellent Customer Serviceurc 12/30/2015 I just purchased a 2016 Ford Explorer/ Limited from Liccardi Ford/Linclon, Watchung, NJ. I must admit that I was Leary about purchasing 12/30/2015 I just purchased a 2016 Ford Explorer/ Limited from Liccardi Ford/Linclon, Watchung, NJ. I must admit that I was Leary about purchasing any vehicle from Liccardi. Largely due to my last customer experience (many many years) ago. However the car buying experience has changed and has become more transparent. Thanks to Internet services like Car.com and/or Kelly's Blue Book. The price of the vehicle was within the suggested price range offered by car.com. However It was Certified Sales Consultant Brianna Hill and her excellent customer service skills that made me comfortable with my vehicle purchase and my overall Liccardi sales experience buying experience pleasant D Trumpp More
by Dave 939
Employees Worked With
Brianna Hill
December 14, 2015
Exhaust fumes in the car which is now unsafe to drive. Bought a 2014 Explorer. There are Carbon monoxide fumes. Car is unsafe and cannot use. Liccardi is not helpful, passing the buck. No loaner car Bought a 2014 Explorer. There are Carbon monoxide fumes. Car is unsafe and cannot use. Liccardi is not helpful, passing the buck. No loaner car More
by mdoolan
Employees Worked With
Service Department
November 15, 2015
BAIT AND SWITCH DO NOT TRUST ANYTHING THESE GUYS TELL YOU. THEY ARE DISHONEST AND WILL LIE TO YOUR FACE. GO TO A REPUTABLE DEALER. ANY OTHER DEALER WILL DO. DO NOT TRUST ANYTHING THESE GUYS TELL YOU. THEY ARE DISHONEST AND WILL LIE TO YOUR FACE. GO TO A REPUTABLE DEALER. ANY OTHER DEALER WILL DO. More
by carbuyer1234
Employees Worked With
SEVERAL
November 08, 2015
Excellent Sales Service Buying a car I believe is a tedious process. However, Sulo made the experience a favorable one. He took the time to listen to what I was looking for a Buying a car I believe is a tedious process. However, Sulo made the experience a favorable one. He took the time to listen to what I was looking for and did not try to sell me something else. He gave me a final price without me having to deal with a manager back and forth on a price. Once I made the decision to purchase Sulo located the car I wanted and a swap was made with the other dealership. Thank you Sulo! More
by Lily
Employees Worked With
Sulo
November 06, 2015
"My Salesman Tony T. was Great!!" This was my second truck from Laccardi Ford in Watchung. My salesman Tony T. was excellent! Very accommodating and easy going. I would recommend Lacca This was my second truck from Laccardi Ford in Watchung. My salesman Tony T. was excellent! Very accommodating and easy going. I would recommend Laccardi's in Watchung to anyone looking for a new vehicle! MJV More
by vmax2000
Employees Worked With
Scott
October 15, 2015
BEST SERVICE The customer service at Laccardi's is ABOVE AND BEYOND! They were easy to work with, they were responsive and FRIENDLY! I would recommend Laccardi's i The customer service at Laccardi's is ABOVE AND BEYOND! They were easy to work with, they were responsive and FRIENDLY! I would recommend Laccardi's in Watchung to anyone looking for a new vehicle! More
by CMS
Employees Worked With
Brianna
October 05, 2015
pleasure to work with, they were easy to work with, bent over backwards to meet my need. The salesman Wesley was very well informed about the car I was looking for . they were easy to work with, bent over backwards to meet my need. The salesman Wesley was very well informed about the car I was looking for . More
by newcar
Employees Worked With
Wesley and Scott
October 04, 2015
Great team! Second truck that I have purchased from Liccardi Ford. Both times I had a great experience with every department in the dealership! Great salesman and Second truck that I have purchased from Liccardi Ford. Both times I had a great experience with every department in the dealership! Great salesman and Managers! I have recommended Liccardi to my friends. More
by truckguy
Employees Worked With
P.J. Palozzi, Scott Lyons, Rich(Manager on platform)
