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Liccardi Ford Lincoln

Watchung, NJ

3.5
402 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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1615 Route 22 West

Watchung, NJ

07069

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Showing 402 reviews

January 09, 2016

avoid this dealership at all costs!!! Avoid this dealership at all costs!!! These guys are very dishonest and sketch. They treated me like I was a fool and had no idea how to purchase a ca More

by christine1
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
PJ
Jan 11, 2016 -

Liccardi Ford Lincoln responded

Thank you, Christine, for taking the time to leave us your honest feedback. We regret to hear you left our dealership feeling this way and we would like to learn more about what exactly went wrong. Please reach out to us at your earliest convenience so we can review the details of your recent visit. We take our clients' comments very seriously so we hope you reach out to us soon. Take care.

December 31, 2015

Sales Consulant Brianna Hill - Excellent Customer Serviceurc 12/30/2015 I just purchased a 2016 Ford Explorer/ Limited from Liccardi Ford/Linclon, Watchung, NJ. I must admit that I was Leary about purchasing More

by Dave 939
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Brianna Hill
Jan 04, 2016 -

Liccardi Ford Lincoln responded

Thank you for your wonderful review of your recent purchase here at Liccardi Ford Lincoln, Dave! It was truly a pleasure to do business with you and we hope you are enjoying your new 2016 Ford Explorer! Safe travels!

December 14, 2015

Exhaust fumes in the car which is now unsafe to drive. Bought a 2014 Explorer. There are Carbon monoxide fumes. Car is unsafe and cannot use. Liccardi is not helpful, passing the buck. No loaner car More

by mdoolan
Customer Service
Quality Of Work
Recommend Dealer
No
Employees Worked With
Service Department
Dec 30, 2015 -

Liccardi Ford Lincoln responded

Liccardi Ford Lincoln said on 12/22/2015 11:23 AM (Private Message) "Hello mdoolan, Our Service Department was working with you to resolve this matter. If it has not been resolved, please contact our Service Manager immediately at (908)561-7500 ext 220. Thank you. The Liccardi Team"

November 15, 2015

BAIT AND SWITCH DO NOT TRUST ANYTHING THESE GUYS TELL YOU. THEY ARE DISHONEST AND WILL LIE TO YOUR FACE. GO TO A REPUTABLE DEALER. ANY OTHER DEALER WILL DO. More

by carbuyer1234
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
SEVERAL
Dec 02, 2015 -

Liccardi Ford Lincoln responded

We greatly value our customers and would like the opportunity to address your concerns. Please contact us at your earliest convenience. Thank you. The Liccardi Team

November 08, 2015

Excellent Sales Service Buying a car I believe is a tedious process. However, Sulo made the experience a favorable one. He took the time to listen to what I was looking for a More

by Lily
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sulo
Nov 13, 2015 -

Liccardi Ford Lincoln responded

Lily, thank you for writing this fantastic review and giving our dealership such a high star rating! We really appreciate your business and hope we can continue to be your one-stop shop for all your vehicle needs! Safe travels!

November 06, 2015

"My Salesman Tony T. was Great!!" This was my second truck from Laccardi Ford in Watchung. My salesman Tony T. was excellent! Very accommodating and easy going. I would recommend Lacca More

by vmax2000
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Scott
October 15, 2015

BEST SERVICE The customer service at Laccardi's is ABOVE AND BEYOND! They were easy to work with, they were responsive and FRIENDLY! I would recommend Laccardi's i More

by CMS
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Brianna
Oct 28, 2015 -

Liccardi Ford Lincoln responded

Our Staff work hard to ensure the quality of care we put into everything we do! Thanks again for your business! Take care!

October 05, 2015

pleasure to work with, they were easy to work with, bent over backwards to meet my need. The salesman Wesley was very well informed about the car I was looking for . More

by newcar
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Wesley and Scott
Oct 28, 2015 -

Liccardi Ford Lincoln responded

At Liccardi Ford Lincoln, we appreciate your feedback, newcar. We really appreciate your business and hope we can continue to be your one-stop shop for all your vehicle needs! Safe travels!

October 04, 2015

Great team! Second truck that I have purchased from Liccardi Ford. Both times I had a great experience with every department in the dealership! Great salesman and More

by truckguy
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
P.J. Palozzi, Scott Lyons, Rich(Manager on platform)
Oct 28, 2015 -

Liccardi Ford Lincoln responded

We really appreciate your feedback of your recent visit with us at Liccardi Ford Lincoln, truckguy! We always appreciate feedback from our customers, and it makes us feel good to know that our team did right by you.

October 02, 2015

Paid more than advertised very mad I recently brought a 2011 chevy impala.ok the good first. I love the car has been nothing but fun to drive. My sales representative brianna nothing bu More

by Impala2011
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Brianna/carol
Oct 28, 2015 -

Liccardi Ford Lincoln responded

Impala2011, thank you for leaving this detailed feedback about your experience with our dealership. If you'd like, please contact our General Manager. We'd appreciate the chance to make your experience a positive one.

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